Atb Utambulisho wa Chapa by Chushan Design

Shaba Mchoro · 2024

Atb Utambulisho wa Chapa

by Chushan Design

Tuzo ya Shaba ya A' Design Award 2024 in Mchoro
CLIENT: Shenzhen Chushan Design Culture Group Co., Ltd.
Estimated Number of Design Views: 15,802
Verification code 71DBFDCFCF · Verify this award

View at A' Design Award Press Release

Colors

About Atb Utambulisho wa Chapa

Atb ni utambulisho wa chapa ulioundwa kwa ajili ya mtengenezaji wa vifuniko vya skrini, kioo kigumu (tempered glass) na kesi za kinga. Alama kuu ni mchoro mdogo wa sokwe mtu (gorilla) ambaye mistari ya uso wake pia huunda herufi T, ikiwa ni rejea kwa teknolojia. Umbo la sokwe huashiria nguvu na usalama, huku vipengele vya anga na vya kisasa vikionyesha tabia ya kiufundi ya chapa hiyo. Nembo hii imejengwa kwa maumbo rahisi ya kijiometri. Michoro miwili ya sokwe inaweza kuunganishwa, na sura zake zinaweza kubadilishwa, hivyo utambulisho huu unaweza kubadilika kulingana na midia na ukubwa mbalimbali.

About the Tuzo ya Shaba ya A' Design Award

Atb Utambulisho wa Chapa ni mshindi wa Tuzo ya Shaba ya A' Design Award, utambuzi wenye heshima kubwa unaotolewa kwa miundo bora inayotofautishwa kwa ubunifu, ustadi na busara. Washindi wa Shaba ni kazi za ufundi mwingi na bunifu ya kushangaza zinazothibitisha uzoefu mpana, mawazo na ustadi wa wabunifu wao. Atb Utambulisho wa Chapa inatarajiwa kuwa kitu kinachothaminiwa sana, kupendwa na kuenziwa, ambacho ni cha kitaalamu na bunifu kwa kiasi kikubwa. Muundo huu ulioshinda Tuzo ya Shaba ya A' Design Award unajumuisha mbinu bora katika sanaa, sayansi, usanifu na teknolojia, na ni bora kwa umakini wake kwa undani. Atb Utambulisho wa Chapa hutosheleza mahitaji kwa uzuri, hugusa hamu, huvutia hisia na kuvutia udadisi.

Press Kit

Unique Properties: The brand logo showcases a majestic gorilla figure with a facial "T" shape, capturing both the distinct facial features of a gorilla and symbolizing the first letter of the word "technology." This amalgamation forms the emblem of the leading "Gorilla KingIP," integrating futuristic technology and space elements to resonate with the brand's tech attributes and facilitate brand expansion and collaborations.
Dimensions & Packaging: The dimensions of the brand logo are not strictly defined, allowing flexibility for customization based on practical production considerations.
Tags: Brand design, logo design, brand identity, fashion brand, geometric art, IP
Production Technology: Starting from the values of emotion and functionality, the minimalist gorilla logo is the core identifying element and the spirit of the brand. The design draws strength from the interesting and dynamic vitality of the brand logo, incorporating the creative concept of dual gorillas. It can express different states through changes in expression and is adaptable across various media.
Design Challenge: The challenge lies in incorporating the brand's cultural DNA, reinforcing a unique international visual experience, and enhancing communication between the brand and users to convey its values.
As a designer, your task is to bring this brand identity to life, creating a visual representation that resonates with the brand's essence and effectively communicates its values to a global audience.
Research: ATB is a specialized manufacturer of screen protectors, tempered glass, and protective cases, known for its sleek and reliable product designs with cutting-edge technology. To ensure high-quality and eco-friendly products, all items undergo meticulous design processes, providing consumers with peace of mind. Hence, establishing a minimalistic brand emblem that combines safety and technology is crucial.
Inspiration: Starting from the core needs of consumers when choosing a brand, we have crafted a brand symbol that embodies both "safety" and "technological sophistication." The symbol features the robust profile of a gorilla, symbolizing security, seamlessly integrated with the futuristic element of outer space. The fusion of the gorilla's facial contours with the letter "T" forms a minimalistic and geometric foundation, ultimately creating a sleek visual representation of safety and technology.
Project Duration: The project commenced in June 2023 in Shenzhen and was successfully completed in December
Operation Flow: By personalizing the application of the brand logo in different scenarios, consumers can experience diverse and visually engaging encounters, perceiving the logo's intriguing and dynamic vitality.
Image Credits: Chushan Design