Muundo The National Gallery Kitambulisho cha Kuonekana na Meng Chu Huang ni mshindi mashuhuri wa tuzo ya kifahari ya 2024 Tuzo ya Chuma ya A' Design Award katika Kategoria ya Mashindano ya Usanifu wa Michoro, Picha na Mawasiliano ya Kuona.
ChumaMchoro· 2024
The National Gallery Kitambulisho cha Kuonekana
Mshindi wa Tuzo ya Chuma ya A' Design Award katika Kategoria ya Mchoro
Mshindi wa Tuzo Aliyethibitishwa
Thibitisha Hali ya Tuzo kwa #160417Muundo
Kuhusu The National Gallery Kitambulisho cha Kuonekana
Nembo ya Kitaifa ni kitambulisho cha kuonekana kilichoundwa kwa ajili ya jumba la sanaa la kitaifa la London. Kitambulisho hiki kinabadilisha nembo iliyokuwa na maandishi pekee na kuweka alama tofauti ya kigrafiki. Nembo mpya ni fremu ya herufi mbili za L zilizoundwa na mistari saba. Mistari hiyo saba inarejelea mkusanyiko wa michoro, unaoanzia karne ya 13 hadi karne ya 19. Nembo hii inabaki kusomeka katika upana wa chini kabisa wa inchi 0.75. Alama ya maneno inaweka mkazo kwenye neno London ili kuboresha uonekanaji katika utafutaji wa mtandaoni. Lengo ni kufanya jumba hili la sanaa litambulike kwa urahisi zaidi duniani kote.
Utambuzi
Kuhusu Tuzo ya Chuma ya A' Design Award
The National Gallery Kitambulisho cha Kuonekana ni mshindi wa Tuzo ya Chuma ya A' Design Award, utambuzi wenye heshima unaotolewa kwa miundo mizuri inayokidhi mahitaji ya kitaalamu na ya kiviwanda yanayotarajiwa kutoka kwa kazi zilizobuniwa vizuri. Washindi wa Chuma huonyesha ustadi mkubwa, utaalamu wa hali ya juu, uelewa wa kitaalamu na uwezo wa kibunifu wa waumbaji wao. The National Gallery Kitambulisho cha Kuonekana inatarajiwa kuwa kazi inayothaminiwa sana, kupendwa na kuenziwa, ambayo ni ya vitendo na bunifu. Muundo huu ulioshinda Tuzo ya Chuma ya A' Design Award unajumuisha mbinu bora za tasnia na una sifa za kiufundi zenye uwezo zilizounganishwa na ujuzi na kipaji. The National Gallery Kitambulisho cha Kuonekana inaheshimiwa kwa uangalifu wake na imebuniwa kutoa maboresho ya ubora wa maisha yanayosaidia kuufanya ulimwengu kuwa mahali bora zaidi.
Nyuma ya Muundo
Vifaa vya Habari
Mikopo, wanachama wa timu na maelezo ya kiufundi yaliyotolewa na mbuni.
- Sifa za Kipekee
- The National Gallery (London) brand redesign is to move beyond the typography-only logo and elevate the institution's visibility and international recognition as a national art gallery. The new logo, a double “L” frame composed of seven lines, represents the collection's paintings spanning the 13th to 19th centuries. The museum's mission is to preserve and enrich this distinct collection, offering a unique view of art history.
- Vipimo na Ufungashaji
- The minimum size requirement for the logo is 0.75 inches wide or smaller.
- Lebo
- Identity Design, Meng Chu Huang, The National Gallery
- Teknolojia ya Uzalishaji
- I began by researching the history of The National Gallery, identifying key themes and concepts that best represent the institution. Subsequently, I engaged in brainstorming sessions and ideation, continuously refining the logo design to ensure it encapsulated the essence of the institute. My aim was to craft a logo that resonated with the values and identity of The National Gallery.
- Changamoto ya Ubunifu
- Transform a typography-based logo into an iconic logo.
- Utafiti
- The National Gallery holds significant historical value, housing Western painting collections from the 13th to the 19th centuries. It distinguishes itself from the Tate museum, which focuses on art collections from the 19th century onwards, particularly emphasizing classic aesthetics. While most national galleries highlight initials or architectural features in their logos, The National Gallery's architecture lacks distinctiveness. Hence, I opted to integrate painting elements into the logo, accentuating its unique focus on paintings. The addition of seven lines and framing elements further enhances the logo's representation of The National Gallery. Additionally, we decided to remove "The" and add "London" to improve online visibility, as search results often prioritize galleries from other countries over the London-based institution. We envision the final logo to preserve the classic characteristics of the National Gallery while giving it a more modern direction for global promotion.
- Msukumo
- The remarkable painting collection housed at The National Gallery inspired my mission to boost its global recognition. Upon noticing that online searches often led users to other National Galleries, I saw an opportunity to rebrand and increase its distinctiveness. Drawing from its extensive painting collection, I sought to infuse this essence into the logo design. My goal was to ensure that the logo immediately resonated with visitors as belonging to The National Gallery.
- Muda wa Mradi
- This project started in Feburary 2023 and finished in May 2023.
- Mtiririko wa Uendeshaji
- Creating an iconic logo ensures instant recognition, fostering a lasting impression among audiences. With this rebranding logo, our aim is to enhance The National Gallery's global visibility and recognition.
- Wanatimu
- Meng Chu Huang
- Haki za Picha
- Meng Chu Huang, 2023
Imedhaminiwa
Gundua Zaidi ya Designers.org
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Zaidi ya Kuchunguza
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Chunguza miundo zaidi iliyoshinda tuzo kutoka kategoria hiyo hiyo, iliyochaguliwa kwa ubora.
