Dhahabu Mchoro · 2024
Dotline Kitendaji Kikuu: Utambulisho wa Kampuni
- Tuzo ya Dhahabu ya A' Design Award 2024 in Mchoro
- CLIENT: Dotline Co., Ltd.
- Estimated Number of Design Views: 698,486
- Verification code 04166D1555 · Verify this award
Colors
About Dotline Kitendaji Kikuu: Utambulisho wa Kampuni
Maandishi ya Kitabu: Mfumo huu wa utambulisho ulianza kwa kuunda muundo mpana wa biashara na maono ya kampuni — Social Heroes ili kuhamasisha maono ya kampuni kwa wateja wao, wafanyakazi na wagombea, pamoja na watu wote wanaohusika katika sekta hiyo. Dotline huwaona wafanyakazi wote wanaokuja kutoa msaada katika maisha ya kila siku ya mtu kama mashujaa. Nembo ni alama ya kimchoro ya shujaa akipeperusha vazi na kusonga mbele, iliyobuniwa kutokana na herufi, D kutoka "dots" + L kutoka "line." Kwa kuwa Dotline inatoa aina saba za biashara, nembo huja katika mfumo wa rangi wa rangi saba ambazo zinaakisi kila aina ya biashara zikiwa zimeandikwa kwa mtindo asili wa herufi wa chapa.
About the Tuzo ya Dhahabu ya A' Design Award
Dotline Kitendaji Kikuu: Utambulisho wa Kampuni ni mshindi wa Tuzo ya Dhahabu ya A' Design Award, utambuzi wenye heshima kuu unaotolewa kwa miundo ya daraja la kwanza, ya ajabu na ya kuvutia. Washindi wa Dhahabu ni kazi bunifu mno, zenye maono makubwa na za kung'aa kwa umaridadi zinazoakisi kipaji, hekima na ustadi wa wabunifu wao. Dotline Kitendaji Kikuu: Utambulisho wa Kampuni inatarajiwa kuwa uvumbuzi unaosifiwa sana, wa kuweka mielekeo na wa kihistoria unaoleta thamani isiyo na kifani. Muundo huu ulioshinda Tuzo ya Dhahabu ya A' Design Award ni mradi wa kustaajabisha na unaoheshimika unaonufaisha sana na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. Dotline Kitendaji Kikuu: Utambulisho wa Kampuni huzua hisia kali za hamu, huamsha shauku, huhimiza ubunifu na hutuvutia.
Press Kit
- Unique Properties
- A identity system design with a logo formed as a hero combined with D and L which is initial letters of its company name. The overall image may be unclear, but when people find a face, body and a cloak, they will see a hero flipping a cloak and moving forward. As a system, an original typeface was designed as a complementary elements. All communication graphics are designed with inspirations from the symbol and the original typeface.
- Dimensions & Packaging
- Name card: Width 55 mm x Height 91 mm, Book: Width 136 mm x Height 70 mm, Mono Rail: Width 14,800 mm x Height 3,085 mm
- Tags
- Connecting dots as one line, Hero, Japan, POP, Happiness, Social Wellness, Diverse, Positive, Hope, Soft, Tough
- Production Technology
- Grid system with the golden section, over ray,
multiplication - Design Challenge
- The most challenging thing in the process was to identify the essential vision of the brand: A social Hero. Yet, hero was one of the key adjectives from the beginning, there were tons of options to chose from as a symbol of the brand. It was in a CEO's mind that how humanity and contribution to a society is important as the brand helping people like a hero with a little sense of humor.
- Research
- Competitors research: Social welfare competitors, Start ups, Enterprise companies / mega brands
- Inspiration
- Japan's aging population is progressing and has become a major social problem. Yet, we luck human resources who work in the welfare industry. Dotline is one of the major companies providing home medical, home care, home nursing, employment support for elderlies and disabilities based in Chiba prefecture. Their stuff come to support their daily life troubles and go back once it will be solved as if they are heroes coming from somewhere to help people.
- Project Duration
- Brand renewal discussion started from July 2022 and the new logo and communication initiatives launched on August 2023. Mono rail advertisement will finish within 2024.
