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Albella Utambulisho wa Nembo by Elena Gamalova

Albella Utambulisho wa Nembo by Elena Gamalova is a highly esteemed winner of the very prestigious 2024 Tuzo ya Shaba ya A' Design Award in Usanifu wa Michoro, Picha na Mawasiliano ya Kuona Competition Category.


ShabaMchoro· 2024

Albella Utambulisho wa Nembo

by Elena Gamalova

Client: Villa Albella

Tuzo ya Shaba ya A' Design Award Winner in Mchoro Category

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Verified Award Winner

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Colors

The Design

About Albella Utambulisho wa Nembo

Utambulisho wa kuonekana wa Villa Albella unakamata roho ya urithi wa kitamaduni wa Tuscany huku ukikubali maono ya mahali panaohudumia kama hifadhi ya utamaduni, historia, na umoja, kitovu chenye uhai cha usemi wa kisanaa, uchunguzi wa upishi, na mazungumzo ya kimataifa. Muundo unachanganya desturi na uasiri kwa urahisi. Ujumuishaji wa matawi mawili ya maua unaashiria umoja katikati ya utofauti, uliomea katika historia ya pamoja. Zaidi ya kuhifadhi urithi, mradi huu unakuza ubadilishanaji wa maana wa kati ya tamaduni na kuthamini, ukiwakilisha kujitolea kwa utulivu na utajiri.

The Recognition

About the Tuzo ya Shaba ya A' Design Award

Albella Utambulisho wa Nembo ni mshindi wa Tuzo ya Shaba ya A' Design Award, utambuzi wenye heshima kubwa unaotolewa kwa miundo bora inayotofautishwa kwa ubunifu, ustadi na busara. Washindi wa Shaba ni kazi za ufundi mwingi na bunifu ya kushangaza zinazothibitisha uzoefu mpana, mawazo na ustadi wa wabunifu wao. Albella Utambulisho wa Nembo inatarajiwa kuwa kitu kinachothaminiwa sana, kupendwa na kuenziwa, ambacho ni cha kitaalamu na bunifu kwa kiasi kikubwa. Muundo huu ulioshinda Tuzo ya Shaba ya A' Design Award unajumuisha mbinu bora katika sanaa, sayansi, usanifu na teknolojia, na ni bora kwa umakini wake kwa undani. Albella Utambulisho wa Nembo hutosheleza mahitaji kwa uzuri, hugusa hamu, huvutia hisia na kuvutia udadisi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The visual identity of Villa Albella embodies a harmonious fusion of timeless rural elegance and natural allure. Its strength lies in the seamless integration of Tuscan-inspired aesthetics with modern design principles, evoking a sense of serenity and sophistication. This design not only represents a destination but also encapsulates an experience - an invitation to rejuvenate amidst the tranquility of nature and reconnect with one's inner self.
Dimensions & Packaging
The size may vary because there are different types of communication materials and products.
Tags
visual identity, villa Albella visual identity, logo, illustration
Production Technology
Many materials were used in the creation of the product and package.
Design Challenge
The creative challenge was in seamlessly blending the rich heritage of Tuscany with the new vision of a memorable place of art, culinary exploration, and intercultural dialogue. It required striking a delicate balance between honoring tradition and embracing modernity. Overcoming challenges involved reconciling cultural aspects, and ensuring historical accuracy while meeting contemporary design standards.
Research
The objective was to create a visual identity that honor Tuscany's cultural heritage while reflecting the villa's history and new owners' vision. I used a mixed-methods approach, combining interviews, historical research, and visual and architectural explorations. The research enhanced the villa's appeal to tourists seeking authentic and memorable experiences. It also demonstrated the potential of design to bridge cultural divides and promote heritage preservation in global contexts.
Inspiration
The inspiration for this project stemmed from a profound admiration for Tuscany's cultural richness and a commitment to preserving it. Motivated by a desire to honor the villa's heritage while accommodating the vision of the new owners, for a place that is an asylum of culture, history, and unity. The design drew inspiration from extensive historical research, and a dedication to bridging centuries old tradition with intercultural contemporary dialogue.
Project Duration
The project started in Riparbella in June 2023 and
was completed in Riparbella in September 2023.
Operation Flow
Every aspect of Villa Albella's visual identity is meticulously crafted to enhance the sensory experience. From the intricate patterns adorning textiles to the evocative illustrations depicting the villa's rich history, each element is designed to engage touch, sight, and even smell. The logo, featuring two intertwined floral branches symbolising unity, is elegantly embossed on various surfaces, inviting tactile exploration. Print techniques such as textured paper, laser cutting further amplify the tactile dimension. Together, these design elements create a multi-sensory journey, enriching the experience of Villa Albella.
Patents
Copyrights belong to Elena Gamalova, 2023
Team Members
Creative Director: Elena Gamalova
Designer: Elena Gamalova
Image Credits
Image #1: Elena Gmalova
Image #2: Elena Gamalova
Image #3: Elena Gamalova
Image #4: Elena Gamalova
Image #5: Elena Gamalova

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