Ken14 Ufungashaji wa Bia na China Resources Snow Breweries

Muundo Ken14 Ufungashaji wa Bia na China Resources Snow Breweries ni mshindi mashuhuri wa tuzo ya kifahari ya 2025 Tuzo ya Fedha ya A' Design Award katika Kategoria ya Mashindano ya Usanifu wa Ufungashaji.

FedhaUfungashaji· 2025

Ken14 Ufungashaji wa Bia

na China Resources Snow Breweries

Mteja: China Resources Snow Breweries

Mshindi wa Tuzo ya Fedha ya A' Design Award katika Kategoria ya Ufungashaji

29,826

Mshindi wa Tuzo Aliyethibitishwa

Thibitisha Hali ya Tuzo kwa #163372

Tembelea Tovuti Tazama kwenye A' Design Award Taarifa kwa Vyombo vya Habari Beji ya Tuzo

Rangi

Muundo

Kuhusu Ken14 Ufungashaji wa Bia

Ken 14 ni ufungashaji ulioundwa kwa ajili ya bia inayotengenezwa kutokana na shayiri ya ndani. Muundo huu unatoa taswira dhahania ya mandhari ya asili ya mashamba ya shayiri ya Hulunbuir, ukitumia rangi nyeupe, kijani na dhahabu kukumbusha ukuaji wa shayiri kutoka mche hadi kukomaa. Mpangilio na maandishi yanafuata mtindo wa magazeti ya zamani ya Kichina, jambo linalorahisisha usomaji. Nyenzo zilizotumika ni pamoja na mbadala wa ngozi wa asili ya kibiolojia uliotengenezwa kutokana na masalia ya nafaka, kitambaa kisichofumwa, mfuko wa karatasi ya kraft inayoweza kurejelezwa na sanduku la karatasi linaloweza kuoza kiasili, zilizochaguliwa ili kuunga mkono uhifadhi wa mazingira.

Utambuzi

Kuhusu Tuzo ya Fedha ya A' Design Award

Ken14 Ufungashaji wa Bia ni mshindi wa Tuzo ya Fedha ya A' Design Award, utambuzi wenye heshima kubwa ya ajabu unaotolewa kwa miundo ya hali ya juu kabisa, ya kupendeza na ya kuvutia. Washindi wa Fedha ni kazi zinazong'aa mno na bunifu kupita kiasi zinazoonyesha utaalamu bora, kipaji na busara ya wabunifu wao. Ken14 Ufungashaji wa Bia inatarajiwa kuwa kazi nzuri ya kuigwa ambayo ni ya kitaalamu kwa kiasi kikubwa na yenye ubunifu wa kina. Muundo huu ulioshinda Tuzo ya Fedha ya A' Design Award ni uvumbuzi unaojulikana sana na kupendwa, unaonufaisha na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. Ken14 Ufungashaji wa Bia ni kazi inayotamaniwa mno inayochochea hamu, huleta hisia chanya na huzua mshangao na mastaajabu.

Nyuma ya Muundo

Vifaa vya Habari

Mikopo, wanachama wa timu na maelezo ya kiufundi yaliyotolewa na mbuni.

Sifa za Kipekee: Ken 14 is the first beer made entirely from domestic raw materials. To highlight the main origin of barley in China, its packaging, abstracting and deconstructing the natural scene of barley fields in Hulunbuir, mainly adopts white, green and golden colors. It practices environmental protection in its whole life cycle to convey green principles. Following the style of Chinese old newspapers, the packaging provides a user friendly reading experience, emotionally resonating with consumers.
Vipimo na Ufungashaji: Can H167.84 x D66.1mm
Tinplate H189.5 x D65.3mm
Lebo: Snow beer packaging, trace to the source in nature, barley fields in Hulunbuir, style of Chinese old newspaper, environmental protection in whole life cycle
Teknolojia ya Uzalishaji: The innovative biobased leather alternative made from spent grain is produced without the use of organic solvents, ensuring that the packaging is free of odors and harmful substances.
The environmentally friendly non woven fabric, recyclable kraft paper bag and biodegradable renewable paper box, paired with the well chosen peripheral Ken 14 barley planting can, embody the 4R principles from the inside out, contributing to a green product image.
Changamoto ya Ubunifu: The challenge was to create the packaging that establishes a cultural and emotional connection between consumers and Ken 14 while realizing environmental and sustainable goals. The designer has utilized the biobased leather alternative made from spent grain, and optimized the production process, to ensure environmentally friendliness. Meanwhile, natural elements from barley fields, coupled with the layout and text arrangement of Chinese old newspaper, enhance the overall visual appeal.
Utafiti: In the context of global efforts to achieve carbon peak and neutrality, the brand actively fulfills its social responsibility by following ESG principles, creating the green beer Ken 14. It uses domestic barley as the main ingredient to promote the development of the domestic barley industry. Its packaging highlights man and nature in harmonious coexistence so that consumers can feel the charm of nature while enjoying the beer, encouraging them to better cherish and protect the environment.
Msukumo: Inspired by the vast, boundless barley fields in Hulunbuir, the designer has skillfully abstracted and deconstructed the natural scene, using white, green, and golden colors to vividly recreate the growth journey of barley from seedling to maturity. In this way, consumers can feel as if they were standing in the barley fields full of vigor and hope while enjoying the beer, immersing in the charm of nature.
Muda wa Mradi: The product was designed in January, 2024 in Beijing, and launched in December 16, 2024 in China.
Mtiririko wa Uendeshaji: The packaging prioritizes interactive experience while focusing on aesthetic appeal. The box features a unique paper texture, suggesting the upscale position of the product and helping consumers better understand the story behind Ken 14. This design not only offers an interesting interactive experience, but also builds a strong cultural and emotional connection between consumers and the brand as they enjoy the beer.
Wanatimu: Qiguang Zhou, Celine Zhou, Yan Yang, Xiaoxue Fu