West Lake Beer Ufungashaji wa Bia na China Resources Snow Breweries

Muundo West Lake Beer Ufungashaji wa Bia na China Resources Snow Breweries ni mshindi mashuhuri wa tuzo ya kifahari ya 2025 Tuzo ya Fedha ya A' Design Award katika Kategoria ya Mashindano ya Usanifu wa Ufungashaji.

FedhaUfungashaji· 2025

West Lake Beer Ufungashaji wa Bia

na China Resources Snow Breweries

Mteja: China Resources Snow Breweries

Mshindi wa Tuzo ya Fedha ya A' Design Award katika Kategoria ya Ufungashaji

28,322

Mshindi wa Tuzo Aliyethibitishwa

Thibitisha Hali ya Tuzo kwa #163374

Tembelea Tovuti Tazama kwenye A' Design Award Taarifa kwa Vyombo vya Habari Beji ya Tuzo

Rangi

Muundo

Kuhusu West Lake Beer Ufungashaji wa Bia

West Lake Beer ni usanifu wa ufungashaji wa bia ya chupa. Usanifu huu umechota msukumo kutoka kwa mandhari ya Ziwa la Magharibi (West Lake) mjini Hangzhou, ukitafsiri Daraja Lililovunjika (Broken Bridge) na Madimbwi Matatu Yanayoakisi Mwezi (Three Ponds Mirroring the Moon) kama alama za kuona za kidhahania. Uchapaji wa maandishi unachanganya hati ya muhuri (seal script) na mtindo wa kaligrafia wa Enzi ya Song. Boksi la nje limekamilishwa kwa uchapishaji wa dhahabu (gold stamping) na filamu isiyong'aa (matte) kwa hisia laini ya kuguswa. Chupa imetengenezwa kwa kioo cha kijani cha ubora wa juu, ambacho kinapunguza mwanga wa urujuanimno na kusaidia kuhifadhi ladha ya bia. Minara ya mawe inayoonyeshwa kwenye chupa inaashiria kiwango cha nguvu cha kila ladha.

Utambuzi

Kuhusu Tuzo ya Fedha ya A' Design Award

West Lake Beer Ufungashaji wa Bia ni mshindi wa Tuzo ya Fedha ya A' Design Award, utambuzi wenye heshima kubwa ya ajabu unaotolewa kwa miundo ya hali ya juu kabisa, ya kupendeza na ya kuvutia. Washindi wa Fedha ni kazi zinazong'aa mno na bunifu kupita kiasi zinazoonyesha utaalamu bora, kipaji na busara ya wabunifu wao. West Lake Beer Ufungashaji wa Bia inatarajiwa kuwa kazi nzuri ya kuigwa ambayo ni ya kitaalamu kwa kiasi kikubwa na yenye ubunifu wa kina. Muundo huu ulioshinda Tuzo ya Fedha ya A' Design Award ni uvumbuzi unaojulikana sana na kupendwa, unaonufaisha na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. West Lake Beer Ufungashaji wa Bia ni kazi inayotamaniwa mno inayochochea hamu, huleta hisia chanya na huzua mshangao na mastaajabu.

Nyuma ya Muundo

Vifaa vya Habari

Mikopo, wanachama wa timu na maelezo ya kiufundi yaliyotolewa na mbuni.

Sifa za Kipekee: The packaging design of West Lake Beer incorporates cultural symbols and aesthetic features of West Lake, artistically interpreting elements such as Broken Bridge and Three Ponds Mirroring the Moon. It further blends typography and font design of Chinese aesthetics to create a packaging image that exudes classical flavour while maintaining a modern feeling. This design allows consumers not only to savour the beer but also to experience the charm of West Lake and its cultural significance.
Vipimo na Ufungashaji: product dimensions, 64.5 mm x 64.5 mm x 250 mm
Lebo: Beer packaging, West Lake iconic elements, Seal script font, Song Dynasty calligraphy typography, Eastern aesthetics
Teknolojia ya Uzalishaji: The exterior box is crafted with a gold stamping process, enhancing its visual appeal and offering consumers a unique tactile experience.
The bottle is constructed from high quality green glass, providing excellent optical protection that minimizes the potential for UV light to interact with beer compounds and cause odors or oxidation, preserving the freshness and flavor profile of the beer.
Changamoto ya Ubunifu: The challenge is capturing the cultural essence of West Lake. The West Lake Beer font mimics the graceful arch of the Broken Bridge, and some strokes resemble the soaring eaves of the mid lake pavilion, integrating West Lake aesthetics and seal script.
The label is inspired by Song Dynasty calligraphy, from right to left, with a negative silhouette of Three Ponds Mirroring the Moon. Consumers can feel the profound Chinese aesthetics and the ethereal beauty of West Lake while enjoying the beer.
Utafiti: Through extensive research and excavation of West Lake culture, the design team has effectively translated the natural beauty and humanistic landscape of West Lake into visual elements incorporated into the beer packaging design. This process not only elevates the cultural and artistic value of the product but also serves as a valuable reference for the modernization and evolution of traditional beer brands.
Msukumo: Inspired by the renowned natural and cultural landscape, West Lake in Hangzhou, the design elevates the cultural added value of the beer through the utilization of colors, patterns, and materials. The design team selected the West Lake sceneries, the Broken Bridge and Three Ponds Mirroring the Moon, and interpreted them into visual symbols abstractly and artistically. They were blended into every facet of the packaging, making it a medium for expressing the cultural connotation of West Lake.
Muda wa Mradi: The project was designed and developed in December 2022 in Beijing.
Mtiririko wa Uendeshaji: The Three Ponds Mirroring the Moon stone towers are designed to represent the varying intensities of the beer flavors on the bottle. This visual arrangement enhances the sensory exploration of taste and promotes social interaction among consumers during the savoring. The outer box is made of matte film with great texture, which offers a delicate tactile experience with jade like warmness and smoothness, further reflecting the cultural richness and high quality of the West Lake Beer brand.
Wanatimu: Qiguang Li, Celine Zhou, Xiaowei He