Chongqing Noodles Mchoro wa Ukutani by Wu Yao is a highly esteemed winner of the very prestigious 2025 Tuzo ya Fedha ya A' Design Award in Usanifu wa Michoro, Picha na Mawasiliano ya Kuona Competition Category.
FedhaMchoro· 2025
Chongqing Noodles Mchoro wa Ukutani
by Wu Yao
Client: Beijing Wuyao Cultural and Creative Co. Ltd.
Tuzo ya Fedha ya A' Design Award Winner in Mchoro Category
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- Verified Award Winner
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The Design
About Chongqing Noodles Mchoro wa Ukutani
Chongqing Noodles ni mchoro wa ukutani wenye dhamira maalum ulioundwa kwa ajili ya chapa ya vyakula vya Kichina. Kazi hii ya sanaa inajikita katika miji ya vyakula ya Chengdu na Chongqing katika eneo la Sichuan Chongqing nchini China. Maeneo yanayozunguka yanaonekana kwa mtazamo wa mbali na uliotawanyika, huku mtindo wa jumla ukibaki wa Kichina. Majengo ya mijini, mandhari ya asili na mandhari nyingi za kitamaduni zinaonyeshwa pamoja na vyakula maalum vya chapa hiyo. Rangi baridi zinaleta tofauti na mwangaza wa joto wa maduka. Mchoro huu wa ukutani unatengenezwa kwa uchapishaji wa uhamishaji wa joto na unapatikana katika ukubwa mbalimbali ili kufaa nafasi tofauti za maduka.
The Recognition
About the Tuzo ya Fedha ya A' Design Award
Chongqing Noodles Mchoro wa Ukutani ni mshindi wa Tuzo ya Fedha ya A' Design Award, utambuzi wenye heshima kubwa ya ajabu unaotolewa kwa miundo ya hali ya juu kabisa, ya kupendeza na ya kuvutia. Washindi wa Fedha ni kazi zinazong'aa mno na bunifu kupita kiasi zinazoonyesha utaalamu bora, kipaji na busara ya wabunifu wao. Chongqing Noodles Mchoro wa Ukutani inatarajiwa kuwa kazi nzuri ya kuigwa ambayo ni ya kitaalamu kwa kiasi kikubwa na yenye ubunifu wa kina. Muundo huu ulioshinda Tuzo ya Fedha ya A' Design Award ni uvumbuzi unaojulikana sana na kupendwa, unaonufaisha na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. Chongqing Noodles Mchoro wa Ukutani ni kazi inayotamaniwa mno inayochochea hamu, huleta hisia chanya na huzua mshangao na mastaajabu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is a themed mural design created for the Chinese food brand Encounter Small Noodles, centered around the magical food cities of Chengdu and Chongqing in the Sichuan Chongqing region of China. Other areas are presented in scattered or distant views, and the main theme of the painting is still Chinese style itself. In addition to the colorful city and natural scenery of the Sichuan Chongqing region, numerous cultural landscapes are also what we need to present.
- Dimensions & Packaging
- 1500mm X 1600mm
- Tags
- Illustration,ChongQing Taste
- Production Technology
- The screen is displayed in offline stores using heat transfer printing, and there are various sizes available due to different needs of offline stores.
- Design Challenge
- The enormous amount of information is the focal point of the entire painting. How to integrate Sichuan Chongqing cuisine culture with urban characteristics is the focus of this section. Our goal is to have customers sit down and watch carefully to appreciate.
- Research
- The mural design of Don't Meet Small Noodles in Chongqing focuses on the urban characteristics of Chongqing region, integrating brand specialty cuisine and creating many new elements, such as Small Noodles Master, to enhance fun and brand awareness.
- Inspiration
- Paintings from the Netherlands such as' Paradise on Earth 'or' Tower of Heaven 'are the inspiration for our creation of Chengdu and Chongqing, two cities in Sichuan and Chongqing. The huge amount of information is the focus of our paintings in this area. How to integrate Sichuan Chongqing cuisine culture with urban characteristics is the focus of this section.
- Project Duration
- The project started in Beijing in October 2024 and was completed in Beijing in December 2024.
- Operation Flow
- The murals are posted in various stores across the country through heat transfer printing. The lighting in the stores is mostly warm colors, so the overall color of the picture is cool, which is different from the overall color in the store and attracts consumers. The screen integrates the beautiful scenery and prominent features of major cities in the Sichuan Chongqing region. In addition, numerous cultural landscapes are also the content we need to present.
- Team Members
- Original designer ：Wu Yao
Illustration designer: Zhang yuchen
Illustration designer: Xie boxing
Graphic designer:Tan zhen
Graphic designer: Tang wenhu
Graphic designer: Zheng ziyang
3D designer:Liao hao
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