Wakayama Umeshu Series Primary Function: Mvinyo wa Plamu na Fumiko Okazeri

Muundo Wakayama Umeshu Series Primary Function: Mvinyo wa Plamu na Fumiko Okazeri ni mshindi mashuhuri wa tuzo ya kifahari ya 2026 Tuzo ya Shaba ya A' Design Award katika Kategoria ya Mashindano ya Usanifu wa Ufungashaji.

ShabaUfungashaji· 2026

Wakayama Umeshu Series Primary Function: Mvinyo wa Plamu

na Fumiko Okazeri

Mteja: fodesign Inc.

Mshindi wa Tuzo ya Shaba ya A' Design Award katika Kategoria ya Ufungashaji

7,848

Mshindi wa Tuzo Aliyethibitishwa

Thibitisha Hali ya Tuzo kwa #176284

Tazama kwenye A' Design Award Taarifa kwa Vyombo vya Habari Beji ya Tuzo

Rangi

Muundo

Kuhusu Wakayama Umeshu Series Primary Function: Mvinyo wa Plamu

Book Text: Kutoka Wakayama, Japani, unakuja mvinyo wa plamu wenye harufu nzuri na jeli ya mvinyo wa plamu yenye kuburudisha. Ukivuviwa na dhana ya kubadilishana utamaduni na mikutano iliyoshikamana na desturi ya Kichina, muundo huu unaonyesha hisia za kipekee za Kijapani kupitia muundo laini na michoro nyororo. Chupa hizo mbili zinapowekwa pamoja, zinaunda mandhari ya mwanaume na mwanamke wanaokutana-iliyonaswa ndani ya muundo wa kifungashio. Kama zawadi kutoka Japani, iliyobarikiwa na milima ya kuvutia, bahari, upepo wa baharini, na mwanga wa jua mzuri, inaambatana na mikusanyiko ya furaha katika China ya mbali.

Utambuzi

Kuhusu Tuzo ya Shaba ya A' Design Award

Wakayama Umeshu Series Primary Function: Mvinyo wa Plamu ni mshindi wa Tuzo ya Shaba ya A' Design Award, utambuzi wenye heshima kubwa unaotolewa kwa miundo bora inayotofautishwa kwa ubunifu, ustadi na busara. Washindi wa Shaba ni kazi za ufundi mwingi na bunifu ya kushangaza zinazothibitisha uzoefu mpana, mawazo na ustadi wa wabunifu wao. Wakayama Umeshu Series Primary Function: Mvinyo wa Plamu inatarajiwa kuwa kitu kinachothaminiwa sana, kupendwa na kuenziwa, ambacho ni cha kitaalamu na bunifu kwa kiasi kikubwa. Muundo huu ulioshinda Tuzo ya Shaba ya A' Design Award unajumuisha mbinu bora katika sanaa, sayansi, usanifu na teknolojia, na ni bora kwa umakini wake kwa undani. Wakayama Umeshu Series Primary Function: Mvinyo wa Plamu hutosheleza mahitaji kwa uzuri, hugusa hamu, huvutia hisia na kuvutia udadisi.

Nyuma ya Muundo

Vifaa vya Habari

Mikopo, wanachama wa timu na maelezo ya kiufundi yaliyotolewa na mbuni.

Sifa za Kipekee: In introducing Japanese sake to the Chinese market, the design aimed to express authentic Japan. The packaging is simple yet refined, employing soft colors, grand landscapes of Wakayama, and clean Japanese typography to convey its atmosphere. The illustration, crafted by layering cut paper, adds depth of color and texture. When two bottles are placed together, they depict the meeting of a man and woman, embodying the concept of enjoying sake through encounters and connections.
Vipimo na Ufungashaji: Width 60 mm x Depth 60 mm x Height 295 mm
Lebo: Simple design, emotional expression, paper collage illustration, human connection, encounter theme, Wakayama nature, Japanese culture, serene moment, warm atmosphere, handcrafted texture
Teknolojia ya Uzalishaji: The frosted bottle, chosen for its gentle impression, is paired with a label finished in velvet PP. Its silicone-like texture offers both a pleasant touch and a sense of luxury. The sealing label combines muted gold foil with a matte surface, achieving refinement while retaining softness. Overall, the design emphasizes a gentle impression, enhancing the concept with a strong sense of storytelling.
Changamoto ya Ubunifu: Translating a concept rooted in Chinese exchange culture into a distinctly Japanese expression was not simple. Through repeated discussions with the client, we deepened mutual understanding, seeking a balance that embraced the continent’s passionate sensibility while retaining a soft, delicate Japanese touch. Layered paper illustrations and the gentle textures of frosted bottles and label stock gradually built up a refined sense of Japaneseness.
Utafiti: We researched China’s drinking culture and why Japanese alcohol is welcomed there. To reassess the essence of Japaneseness in design, we revisited packaging and visuals seen daily in stores, analyzing them with fresh eyes. This led us to reinterpret cultural subtlety, the beauty of empty space, and the elegance of hiragana and kanji, incorporating these qualities into the package design and product naming.
Msukumo: Wakayama is Japan’s top plum producer, known for thick flesh and rich aroma. Its umeshu is acclaimed worldwide for flavor and fragrance. In China, fruit liqueurs and low-alcohol drinks are rising in popularity, with Japanese sake especially loved by the young. Family and friendship are deeply valued, and sharing drinks embodies such moments. This project began with the wish to offer sake that accompanies happy times with supportive friends.
Muda wa Mradi: It was exported and sold in Hangzhou, China in November 2022.
Mtiririko wa Uendeshaji: The rich, aromatic flavor of umeshu and the refreshing, springy texture of umeshu jelly can be enjoyed in different scenes, allowing you to choose according to your mood and occasion.
Haki za Picha: Illustrator Yuri Mizutani