Lithuanian Vodka Gold Muundo wa Ufungashaji wa Vodka by Studija Creata is a highly esteemed winner of the very prestigious 2015 Tuzo ya Shaba ya A' Design Award in Usanifu wa Ufungashaji Competition Category.
ShabaUfungashaji· 2015
Lithuanian Vodka Gold Muundo wa Ufungashaji wa Vodka
Client: Stumbras
Tuzo ya Shaba ya A' Design Award Winner in Ufungashaji Category
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The Design
About Lithuanian Vodka Gold Muundo wa Ufungashaji wa Vodka
Usafi na uwazi ni sifa kuu zinazonyesha ubora wa vodka. Zilihitaji kusisitizwa wakati wa kufanya upya chapa ya Lithuanian Vodka Gold – kiongozi wa soko la vodka nchini Lithuania. Wakati huo huo baadhi ya sifa za utambulisho wa kitaifa zililetwa – jina la Lithuanian Vodka lenyewe lilitaka chaguo hili. Mienendo halisi ya kikabila ilibadilishwa kuwa muundo wa kisasa wenye uwazi. Mara baada ya uzito wa lebo ya zamani kuondolewa ili kuunda mapambo nyepesi yenye mitobo, dhahabu ilianza kung'aa kwa njia ya kifahari zaidi.
The Recognition
About the Tuzo ya Shaba ya A' Design Award
Lithuanian Vodka Gold Muundo wa Ufungashaji wa Vodka ni mshindi wa Tuzo ya Shaba ya A' Design Award, utambuzi wenye heshima kubwa unaotolewa kwa miundo bora inayotofautishwa kwa ubunifu, ustadi na busara. Washindi wa Shaba ni kazi za ufundi mwingi na bunifu ya kushangaza zinazothibitisha uzoefu mpana, mawazo na ustadi wa wabunifu wao. Lithuanian Vodka Gold Muundo wa Ufungashaji wa Vodka inatarajiwa kuwa kitu kinachothaminiwa sana, kupendwa na kuenziwa, ambacho ni cha kitaalamu na bunifu kwa kiasi kikubwa. Muundo huu ulioshinda Tuzo ya Shaba ya A' Design Award unajumuisha mbinu bora katika sanaa, sayansi, usanifu na teknolojia, na ni bora kwa umakini wake kwa undani. Lithuanian Vodka Gold Muundo wa Ufungashaji wa Vodka hutosheleza mahitaji kwa uzuri, hugusa hamu, huvutia hisia na kuvutia udadisi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Purity and clarity, the main properties that reflect a vodka's quality, were emphasized while rebranding Lithuanian Vodka Gold - the vodka market leader in Lithuania. At the same time some features of national identity were introduced to communicate the Lithuanian Vodka name itself. Authentic ethnic motives transformed into a new uncluttered composition. Once the massiveness of the old label was destroyed to create a light, perforated decor, the gold began to shine in a much more elegant manner.
- Dimensions & Packaging
- Capacity: 700 ml. Dimensions: 72 (w) x 295 (h) mm.
- Tags
- Lithuanian, vodka, gold, transparent, ethnographic, modern, design, Stumbras, Studija Creata
- Production Technology
- Glass bottle, transparent label and flexographic print.
- Design Challenge
- Besides the advantages they give, transparent labels create some obstacles: foil looks plane, embossing is impossible, tiny elements on transparent background might be less visible on the market shelves. Numerous proof prints were done, varying lacquer components and different foils, to achieve expressive and prosperous result.
- Research
- Lithuanian Vodka is the most popular vodka brand in the country, therefore consumers were highly addicted to the former look of the product. As the label was to be changed significantly, to retain recognition of the product certain links to the previous design had to be found. The former shield-shaped label was split into several repetitive elements reminiscent of the same shape. Perforated decor destroyed the massiveness of large foil area, meanwhile the scattered reflections make the label not less golden.
- Inspiration
- The infinite treasury of Lithuanian national heritage.
Sun beams playing on the drops after the rain.
Wide gamut of delicate golden undertones. - Project Duration
- "Lithuanian vodka Gold" was updated in 2014.
- Operation Flow
- Pure and clear label design communicates the same properties of the product.
- Team Members
- Asta Kauspedaite (Designer, "Studija Creata")
Jurate Paulauskiene (Head of Product development department, "Stumbras") - Image Credits
- Edgaras Marozas
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