Destination Paris Bercy Utambulisho wa Chapa by Fanny De Bray is a highly esteemed winner of the very prestigious 2020 Tuzo ya Chuma ya A' Design Award in Usanifu wa Michoro, Picha na Mawasiliano ya Kuona Competition Category.
ChumaMchoro· 2020
Destination Paris Bercy Utambulisho wa Chapa
Client: Made For You
Tuzo ya Chuma ya A' Design Award Winner in Mchoro Category
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- Verified Award Winner
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The Design
About Destination Paris Bercy Utambulisho wa Chapa
Destination Paris Bercy ni utambulisho wa kuona ulioundwa kwa ajili ya eneo la matukio jijini Paris. Utambulisho huu unaonyesha eneo la Paris Bercy kama mahali ambapo wataalamu na umma kwa ujumla wanaweza kuandaa matukio. Dhana hii inatokana na shajara za usafiri na kadi za posta za likizo. Nembo hiyo imechapishwa kama muhuri wa pasipoti na inafanya kazi kama alama ya ubora. Kila mshirika anaonyeshwa kwa nembo yenye umbo la muhuri, ikiunda saini moja inayounganisha weledi mbalimbali. Mpaka wa bluu, nyeupe na nyekundu unakumbusha bahasha za zamani za barua za anga na mvuto wa Kifaransa. Utambulisho huu umetumika kwenye kadi ya biashara, kijitabu na tovuti.
The Recognition
About the Tuzo ya Chuma ya A' Design Award
Destination Paris Bercy Utambulisho wa Chapa ni mshindi wa Tuzo ya Chuma ya A' Design Award, utambuzi wenye heshima unaotolewa kwa miundo mizuri inayokidhi mahitaji ya kitaalamu na ya kiviwanda yanayotarajiwa kutoka kwa kazi zilizobuniwa vizuri. Washindi wa Chuma huonyesha ustadi mkubwa, utaalamu wa hali ya juu, uelewa wa kitaalamu na uwezo wa kibunifu wa waumbaji wao. Destination Paris Bercy Utambulisho wa Chapa inatarajiwa kuwa kazi inayothaminiwa sana, kupendwa na kuenziwa, ambayo ni ya vitendo na bunifu. Muundo huu ulioshinda Tuzo ya Chuma ya A' Design Award unajumuisha mbinu bora za tasnia na una sifa za kiufundi zenye uwezo zilizounganishwa na ujuzi na kipaji. Destination Paris Bercy Utambulisho wa Chapa inaheshimiwa kwa uangalifu wake na imebuniwa kutoa maboresho ya ubora wa maisha yanayosaidia kuufanya ulimwengu kuwa mahali bora zaidi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Made for you worked with a team of event and meeting experts on their new project: offer professionals and a wider public a unique and memorable place to host their events. Through a new visual identity and a website, Made for you packaged Paris Bercy area as a destination where everyday is an event. Destination Paris Bercy is not only a place to host events, a hub of services and a responsive space that can welcome tailor made projects; it is the place where work meets life. Made for you found its tone of voice in travel diaries to create a travel guide to Paris Bercy and its visual references in holiday postcards to create a correspondence with the public. The logo, printed just like a passport stamp, is a label of quality, clear and dynamic just like the actors of Destination Paris Bercy. They are each represented by their logo in a stamp shape, creating a single signature identity to unify their diverse expertise. The typical French postcard blue white and red Marie-Louise is a reminder of the made in France quality and charm of the place. Made for you is making sure every communication point such as the brochure, newsletter, blog, website and manifesto are sending a unique message the world over: come discover Destination Paris Bercy.
- Dimensions & Packaging
- Business card : 85 X 55 mm
booklet : A4 - Tags
- event, business, graphic design, paris
- Production Technology
- Logo
Business card
booklet
Web site - Inspiration
- The idea is to take a Marie-louise inspired by the old aerial envelopes which is a symbol recognizable by foreigners and provincials.
- Project Duration
- Le projet a démarré en mai 2016 après avoir remporté l'appel d'offre. Le site a été lancé fin 2017. Puis en 2018, il y a eu la plaquette puis la vidéo.
- Team Members
- Fanny de Bray (Creative director)
Louise Lecarpentier (Copywriter)
Damien Virot (Web developer) - Image Credits
- Photographe : Maxime Huriez
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