Moutai Group's - Taiyuan ZHI Yuanyi Ufungashaji wa Chupa ya Kileo by Li Zuo is a highly esteemed winner of the very prestigious 2020 Tuzo ya Fedha ya A' Design Award in Usanifu wa Ufungashaji Competition Category.
FedhaUfungashaji· 2020
Moutai Group's - Taiyuan ZHI Yuanyi Ufungashaji wa Chupa ya Kileo
by Li Zuo
Client: Wendao WD Creativity
Tuzo ya Fedha ya A' Design Award Winner in Ufungashaji Category
Verified Award Winner
Verify Award Status for #86638The Design
About Moutai Group's - Taiyuan ZHI Yuanyi Ufungashaji wa Chupa ya Kileo
Taiyuan ZHI Yuanyi ni muundo wa ufungashaji wa chupa ya kileo ulioundwa kwa ajili ya Kampuni ya Moutai. Muundo huu unaachana na mtindo uliozoeleka wa Moutai na kubaki tu na umbo la chupa linalofahamika, ambalo limekuzwa na kufanywa refu zaidi. Maji ndiyo dhamira kuu, kwa kuwa kileo huelezwa kama maji yanayobeba hisia. Uso wake unaonyesha mchoro wa maji ya bahari na mwamba uliochukuliwa kutoka kwenye majoho ya zamani ya kimamlaka, pamoja na motifu za kimila za bahati njema. Mawimbi, mawe yaliyosimama na mawingu vinaashiria furaha na maisha marefu. Mapambo haya yamechomwa kwenye chupa ya glasi.
The Recognition
About the Tuzo ya Fedha ya A' Design Award
Moutai Group's - Taiyuan ZHI Yuanyi Ufungashaji wa Chupa ya Kileo ni mshindi wa Tuzo ya Fedha ya A' Design Award, utambuzi wenye heshima kubwa ya ajabu unaotolewa kwa miundo ya hali ya juu kabisa, ya kupendeza na ya kuvutia. Washindi wa Fedha ni kazi zinazong'aa mno na bunifu kupita kiasi zinazoonyesha utaalamu bora, kipaji na busara ya wabunifu wao. Moutai Group's - Taiyuan ZHI Yuanyi Ufungashaji wa Chupa ya Kileo inatarajiwa kuwa kazi nzuri ya kuigwa ambayo ni ya kitaalamu kwa kiasi kikubwa na yenye ubunifu wa kina. Muundo huu ulioshinda Tuzo ya Fedha ya A' Design Award ni uvumbuzi unaojulikana sana na kupendwa, unaonufaisha na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. Moutai Group's - Taiyuan ZHI Yuanyi Ufungashaji wa Chupa ya Kileo ni kazi inayotamaniwa mno inayochochea hamu, huleta hisia chanya na huzua mshangao na mastaajabu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Moutai Group's products have ingrained imprints of Moutai, such as the type of Moutai's bottle, the pattern of flying, italic letter and a series of other brand elements. The products of “ZHI”subvert the previous imprint of Moutai, only the elements of Moutai bottle shape is reserved, and then increased and heightened on the basis of the Moutai bottle.
- Tags
- Maotai Group, Maotai Bottles, Emotional Water, Packaging Design
- Production Technology
- Baked Flowers in Glass Bottles
- Design Challenge
- Breakthrough the consistent style design of Maotai
- Research
- Breakthrough the consistent style design of Maotai
- Inspiration
- the packaging concept of "ZHI" is the element of water. Liquor is a kind of "water" that can bring emotions to people. It uses the pattern of seawater and the cliff on the ancient official robe 09and traditional auspicious decorations.The patterns made of water are called water feet. There are waves above the water feet, standing stones in the water, and auspicious clouds embellished symbolize the meaning of happiness and longevity. It contains the spirit of the unification, life is like water
- Project Duration
- The project started in Maotai in April 2017 and completed in Maotai in August 2017.
- Team Members
- Creative Design：lizuo
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