The Soul of Maotai Flavour Wu Ufungashaji wa Chupa ya Kileo by Li Zuo is a highly esteemed winner of the very prestigious 2020 Tuzo ya Fedha ya A' Design Award in Usanifu wa Ufungashaji Competition Category.
FedhaUfungashaji· 2020
The Soul of Maotai Flavour Wu Ufungashaji wa Chupa ya Kileo
by Li Zuo
Client: Wendao WD Creativity
Tuzo ya Fedha ya A' Design Award Winner in Ufungashaji Category
Verified Award Winner
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About The Soul of Maotai Flavour Wu Ufungashaji wa Chupa ya Kileo
Wu ni muundo wa ufungashaji wa kileo cha kiwango cha juu chenye ladha ya Maotai. Chupa imeundwa kwa umbo la tone la kimiminika, ikionyesha wazo kwamba kileo kilichomo ndani ni asili iliyosafishwa. Uso wa kioo umepakwa rangi ya kung'aa na nembo imepambwa kwa dhahabu. Sanduku la nje limetengenezwa kwa mbao za asili zilizochongwa kwa mchoro wa muundo wa maji, ambao unalingana na umbo la chupa na unaweza kurejelezwa. Kifaa cha kutengenezea kioo kilichochongwa kwa mbao kilitumika katika uzalishaji. Seti kamili ina upana wa milimita 260, kina cha milimita 140 na urefu wa milimita 300. Muundo huu huwasaidia wanunuzi kuelewa tabia ya kileo hicho.
The Recognition
About the Tuzo ya Fedha ya A' Design Award
The Soul of Maotai Flavour Wu Ufungashaji wa Chupa ya Kileo ni mshindi wa Tuzo ya Fedha ya A' Design Award, utambuzi wenye heshima kubwa ya ajabu unaotolewa kwa miundo ya hali ya juu kabisa, ya kupendeza na ya kuvutia. Washindi wa Fedha ni kazi zinazong'aa mno na bunifu kupita kiasi zinazoonyesha utaalamu bora, kipaji na busara ya wabunifu wao. The Soul of Maotai Flavour Wu Ufungashaji wa Chupa ya Kileo inatarajiwa kuwa kazi nzuri ya kuigwa ambayo ni ya kitaalamu kwa kiasi kikubwa na yenye ubunifu wa kina. Muundo huu ulioshinda Tuzo ya Fedha ya A' Design Award ni uvumbuzi unaojulikana sana na kupendwa, unaonufaisha na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. The Soul of Maotai Flavour Wu Ufungashaji wa Chupa ya Kileo ni kazi inayotamaniwa mno inayochochea hamu, huleta hisia chanya na huzua mshangao na mastaajabu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Moutai flavored soul "Wu" (understanding) series, product positioning luxury goods, each bottle of wine is the essence of refining the essence, the design award takes the shape of water droplets as the appearance, the glass is used for baking flowers, the outer box uses natural wood, water pattern The shape melts into it, representing a good visual perception of the understanding of the wine. Let consumers understand the essence of the product.
- Dimensions & Packaging
- 260 mm wide, 140 mm deep and 300 mm high
- Tags
- Maotai , Maotai Bottles, Emotional Water, Packaging Design
- Production Technology
- Wood carved glass mold
- Research
- To study the water form deduced by wood and to develop water drop bottles by glass
- Inspiration
- The soul of Maotai-flavour Packaging Design Description of the series of “Wu”(Understanding):
The difference between Maotai flavour liquor and other distilled liquor is that it has a complicated brewing technique. It has been brewed for 1 year, 2 times for putting grains, 9 times for cooking, 8 times for fermentation, 7 times for taking liquor, and 5 years for storage. And then the bartender blends 7 rounds of the liquor, especially the process of blending is the combination of technology and art. The soul of Maotai-flavour is the high-end product of this type, the luxury of the liquor, and the bartender's understanding of Maotai flavour liquor,and it refines the essence of Maotai flavour liquor. The design uses the liquor drop as the bottle shape, meaning the soul of Maotai flavour is the drop of the essence of the Maotai flavor liquor, the bottle body is sprayed the glaze on it's glass, the logo is gilded, and the outer box is made of precious wood with the grain of water, which can be recycled, and it is an echo to the bottle shape. - Project Duration
- The project started in Guangzhou in November 2018, completed in Guangzhou in February 2019, and was listed in Guizhou in May 2019.
- Team Members
- Creative：lizuo Design：lizuo
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