The Moment Kalenda ya 2020 by Xiutao Fu is a highly esteemed winner of the very prestigious 2020 Tuzo ya Dhahabu ya A' Design Award in Usanifu wa Michoro, Picha na Mawasiliano ya Kuona Competition Category.
DhahabuMchoro· 2020
The Moment Kalenda ya 2020
by Xiutao Fu
Client: Mattenai
Tuzo ya Dhahabu ya A' Design Award Winner in Mchoro Category
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- Verified Award Winner
- Verify Award Status for #93258
The Design
About The Moment Kalenda ya 2020
Kalenda ya Wakati inapata msukumo wake kutoka kwa hekima ya kale ya Vipindi vya Jua vya Kichina na Kitabu cha Mhubiri katika Biblia. Lengo lake ni kutafakari kuhusu tabia isiyo na utulivu wa jamii ya kisasa na kuwakumbusha watu kutambua kila msimu na kuuthamini wakati wa sasa. Katika muundo huu mpya, mwezi umechapishwa katikati ya ukurasa, huku tarehe zikipangwa sambamba na ukungu wenye mabadiliko ya rangi. Tarehe na mikungu vinapozunguka mzunguko wa saa kuzunguka katikati, vinafifia polepole—kutokana na karatasi inayopitisha mwanga—hivyo kuakisi wazo la kishairi kwamba milele inajengwa na mfululizo wa nyakati za sasa.
The Recognition
About the Tuzo ya Dhahabu ya A' Design Award
The Moment Kalenda ya 2020 ni mshindi wa Tuzo ya Dhahabu ya A' Design Award, utambuzi wenye heshima kuu unaotolewa kwa miundo ya daraja la kwanza, ya ajabu na ya kuvutia. Washindi wa Dhahabu ni kazi bunifu mno, zenye maono makubwa na za kung'aa kwa umaridadi zinazoakisi kipaji, hekima na ustadi wa wabunifu wao. The Moment Kalenda ya 2020 inatarajiwa kuwa uvumbuzi unaosifiwa sana, wa kuweka mielekeo na wa kihistoria unaoleta thamani isiyo na kifani. Muundo huu ulioshinda Tuzo ya Dhahabu ya A' Design Award ni mradi wa kustaajabisha na unaoheshimika unaonufaisha sana na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. The Moment Kalenda ya 2020 huzua hisia kali za hamu, huamsha shauku, huhimiza ubunifu na hutuvutia.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Based on the concept of enjoying the moment, there is a new design expression to show dates in this project. Month is printed in the centre of the page while every date is shown on a gradient arc. Dates and arcs rotates clockwise around it and fade away due to the translucence of tracing paper, which poetically illustrates present and impending loss of time. The Chinese 24 solar terms and daily mottos are highlight of The Moment to strengthen concept and remind people to enjoy the moment.
- Dimensions & Packaging
- 185mm x 94mm x 46.5mm
- Tags
- Calendar, Chinese Twenty-four Solar Terms, Daily Motto, Enjoy The Moment, MATTENAI
- Production Technology
- The Moment calendar is produced by high level printing and manufacturing technologies, including . The temperature and humidity were strictly control in the whole process of printing Color testing for pages of solar terms were carried out several rounds to ensure accuracy. Moreover, the high requirement of folding and binding ensures paper alignment for design excellence. The easily-torn line on each page provides a smooth user experience.
- Design Challenge
- The first challenge is to present ancient wisdom about time in contemporary style and minimalism. Designer carefully design the layout of each page, which enable users clearly read the date and motto instead of being interrupted by information of another pages. Afterwards, it spends 6 months to test and choose parchment as final material of inside pages by comparing dozens of paper and considering transparency as well as producibility. The printing process must be dry to avoid the shape change of paper by high humidity.
- Research
- Enjoying the moment is a simple truth but easily forgotten, as well as the ancient wisdom of Chinese 24 Solar Terms. Therefore, it is a good chance to look back our cultural as the research background of this project. Designer collected images from ancient poetry of each solar term and chose tradition color to finish 24 illustrations about the Solar Terms. Moreover, many great classic in the world (such as Bible) are also worthy to learning, from which the daily motto on each page be selected.
- Inspiration
- Fast-paced lifestyle in China forces many people to race against the clock and brings anxiety more than accomplishment. However, we run to problems when we try to beyond the limitation of time. Everything has its own time and we should do things in proper time. The traditional Chinese 24 Solar Terms shows seasonal change to guide farm work and daily lives. The ancient wisdom inspired me to design a calendar, which could remind people to know the season, follow the time and enjoy the moment.
- Project Duration
- The project started in August 2018 in Shanghai and finished in September in 2019 in Shanghai.
- Operation Flow
- Tearing off a page means time has passed. Next translucent pages could be seen indistinctly just like the coming days. This interaction express that we could neither prolong the past nor touch the future. In other words, the only thing we really have is nowness, is now. In that case, we should enjoy the moment rather than regret for the irreversibility or worry about the uncertainty. The other interesting operation is that users could see rotation of the gradient arc when they jump calendar pages quickly (same principle as frame-by-frame animation). We live in the moment while time is infinite, but eternity is a series of moments.
- Patents
- Copyright belong to Shanghai Shapher Network Technology Co., Ltd, 2019
- Team Members
- Creative Director & Designer: Xiutao FU
- Image Credits
- Echo Chen, 2019
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