Shiwanyubingshao መዐሸጊ መስተ by Zhang Zhipeng

Shiwanyubingshao መዐሸጊ መስተ by Zhang Zhipeng is a highly esteemed winner of the very prestigious 2020 ናይ ብሩር ሽልማት A' Design Award in ንድፊ ማዕሸጊ Competition Category.

ብሩርማዕሸጊ· 2020

Shiwanyubingshao መዐሸጊ መስተ

by Zhang Zhipeng

Client: Guangdong Shiwan Baijiu Group Co., Ltd

ናይ ብሩር ሽልማት A' Design Award Winner in ማዕሸጊ Category

26,662

Verified Award Winner

Verify Award Status for #100378

View at A' Design Award Press Release Award Badge

Colors

The Design

About Shiwanyubingshao መዐሸጊ መስተ

ሺዋንዩቢንግሻኦ ንሓደ ቻይናዊ መስተ ዝተዳለወ ናይ መዐሸጊ ዲዛይን እዩ። እዚ ዲዛይን ነቲ ባህላዊ ቻይናዊ ትርኢት ዝኾነ ጓይላ ኣንበሳ (lion dance) ከም ቀንዲ ትርኢታዊ ኣርእስቲ ይጥቀም። እታ ጥርሙዝ ካብ ቢጭ ብጸሊም ግሉጽ ዝተነጸገ ኣቀማምጣ ዝተሰርሐት እያ፣ ቅርጺ እታ ጥርሙዝ ድማ ኣብ ጥንታዊ ቻይናዊ ኣቕሓ መስተ ዝተመስረተ ኮይኑ፡ ብወርቂ ዝተሸፈኑ ዝርዝራት ኣለዉዎ። እቲ ደጋዊ ሳጹን ካብ ፍሉይ ጸሊም ወረቐት ብኣቀማምጣ ማሕተም (stamping) ዝተሰርሐ እዩ። ኣብ ላዕሊ እቲ ሳጹን ስእላዊ ርእሲ ኣንበሳ ተቐሚጡ ኣሎ። ነቲ ሳጹን ምስ ዝኽፈት ሕብሪ ርእሲ ኣንበሳ ይረአ፡ ነቲ ናይ ምስታይ ተግባር ድማ ናይ ስነ-ስርዓት ስሚዒት ይውስኸሉ።

The Recognition

About the ናይ ብሩር ሽልማት A' Design Award

Shiwanyubingshao መዐሸጊ መስተ ናይ ብሩር ሽልማት A' Design Award ዝዓወተ እዩ፣ ንጽቡቓት፣ ልዑላትን ዘስደምምን ላዕለዋይ ደረጃ ዘለዎም ዲዛይናት ዝወሃብ ብዘይተለምደ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ብሩር ፍሉይ ክእለት፣ ተውህቦን ጥበብን ዲዛይነራቶም ዘርእዩ ኣዚዮም ዘብርሁን ብዙሕ ፈጠራውያንን ስራሕቲ እዮም። Shiwanyubingshao መዐሸጊ መስተ ዝበለጸ፣ ምሳሌ ዝኾነ፣ ብኣገዳሲ መገዲ ሞያውን ብዕምቆት ሓድሽን ስራሕ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ብሩር ሽልማት A' Design Award ብዙሕ ዝተራእየን ዝደነቐን ፈጠራ እዩ፣ ጥቕሚ ዘምጽእን ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዘስፍሕን። Shiwanyubingshao መዐሸጊ መስተ ብብዙሕ ዝቐንኣሉ ፍጥረት እዩ፣ ድሌታት ዘበራብር፣ ጽቡቕ ስምዒታት ዘምጽእን ሰንቢድን ምድናቕን ዘበራብርን።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Creative elements is given priority to with lion dance adopt green visual symbols, let consumer get attracted by the rich delicate graphics and can realize that its product features, to apply Chinese traditional elements with modern design and visual performance have different feelings, let the product itself characteristic, let the consumer in the same product can have a new choice, thus promote sales.
Dimensions & Packaging: The bottle has a capacity of 500ml,a height of 22.5cm,a diameter of 9cm,a front height 26.5cm,a width of 15cm and a side width of 15cm
Tags: Liquor,packaging design,graphic design,lion dance,Collect green,The lottery，illustration
Production Technology: The bottle body is designed as a black transparent bottle by glass spraying. The bottle type is made of ancient Chinese wine containers and gilded. Black special paper stamping process is used for outer packaging.
Design Challenge: The color belt link processing between the box and the box will be a little tedious in the post-processing, but I believe that the design comes from life, so we should add the life elements, so as to reflect the product value and attract consumers to drive sales.
Research: This a new design of liquor, its purpose is to better liquor culture combining with local traditional culture, the lion dance this tradition is the Chinese for thousands of years culture heritage, it has its own story always has a long history, it can let the consumer feel better experience two different culture, and promote our Chinese traditional culture, let the young consumers understand their own culture, also let the world know China.
Inspiration: The creative inspiration comes from Collect green, a traditional Chinese culture lion dance. In addition to the Spring Festival, it is also often performed on festive days. It explains the cultural heritage and quality pursuit of people in the era of consumption upgrading, as well as the demand for the sense of life ceremony.
Project Duration: The project started in November 2019 and completed the design in Shenzhen, the proofing in Shenzhen and the production in Guangzhou in December 2019
Operation Flow: The illustration lion head is used on the top of the box, combined with the dynamic form of lion dance and picking. The "opening the box and uncovering the head color" increases the ritual sense of drinking, and has a good interaction with consumers in the product. Through three-dimensional thinking on products, let "tradition" become a new attraction.
Team Members: Design director: Zhang Zhipeng, designer: Zhang Zhipeng
Image Credits: Zhang Zhipeng