Off the Eaten Path ናይ መግቢ ቁርስታት መዐሸጊ by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2020 ናይ ወርቂ ሽልማት A' Design Award in ንድፊ ማዕሸጊ Competition Category.
ወርቂማዕሸጊ· 2020
Off the Eaten Path ናይ መግቢ ቁርስታት መዐሸጊ
by PepsiCo Design and Innovation
Client: PepsiCo Design and Innovation
ናይ ወርቂ ሽልማት A' Design Award Winner in ማዕሸጊ Category
Verified Award Winner
Verify Award Status for #100582The Design
About Off the Eaten Path ናይ መግቢ ቁርስታት መዐሸጊ
Off the Eaten Path ንዝተፈላለዩ ልዑል ዓይነት ካብ ተኽሊ ዝተሰርሑ ቁርስታት ዝተዳለወ ናይ መዐሸጊ ዲዛይን እዩ። እዞም ቁርስታት ከም ሽምብራ፣ ጸሊም ባልደንጓን ዓተርን ዝኣመሰሉ ሓቀኛታት ኣሕምልቲ ብዘይተጸበናዮ ሕውስዋሳት የጣምሩ። እቲ መዐሸጊ ነቲ ብራንድ ኣብ ኩሉ ኣጠቓቕማ ሓደ ዝዓይነቱ ናይ ምርኣይ መንነት ይህቦ። እቲ ዲዛይን ነቲ ብራንድ ኣብቲ ብዙሓት ተወዳደርቲ ዘለዉዎ ንጥዕና ዝሓሸ ናይ ቁርስታት ምድብ ጎሊሁ ንኽርአ ንምሕጋዝ ዝዓለመ እዩ። ንእሽቶ ጉጅለ ተጠቀምቲ ኣብቲ ናይ ምዕባለ መስርሕ ተሳቲፎም ኣብ ነፍሲ ወከፍ ደረጃ ርእይቶ ሂቦም። እቲ ናይ ተጠቀምቲ እታው ንናይ ዲዛይን ውሳነታት መሪሑ ንቐጻልነት ዘለዎ ናይ ብራንድ ተመኩሮ ድማ ደጊፉ።
The Recognition
About the ናይ ወርቂ ሽልማት A' Design Award
Off the Eaten Path ናይ መግቢ ቁርስታት መዐሸጊ ናይ ወርቂ ሽልማት A' Design Award ዝዓወተ እዩ፣ ንቀዳምነት ደረጃ ዘለዎም፣ ዘገርሙን ዝተፈልዩን ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ወርቂ ጥበብን ፍልጠትን ክእለትን ዲዛይነራቶም ዘንጸባርቑ ኣዚዮም ሓደሽቲ፣ ርእይቶ ዘለዎምን ዘንጸባርቑን ፍጥረታት እዮም። Off the Eaten Path ናይ መግቢ ቁርስታት መዐሸጊ ዘይተራእየ ዋጋ ዘምጽእ ኣዚዩ ዝተሞገሰ፣ ዝንባሌ ዘቐምጥን ሓውሲ ዝመስልን ፈጠራ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ወርቂ ሽልማት A' Design Award ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ብብዙሕ ጥቕሚ ዘስፍሕ ዘደንቕ ዝኽበር ፕሮጀክት እዩ። Off the Eaten Path ናይ መግቢ ቁርስታት መዐሸጊ ሓያል ድሌት ዘሕድር፣ ተሃዋሕዋሕ ዘበራብር፣ ፈጠራ ዘተባብዕን ንዓና ዘማርኽን እዩ።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Off The Eaten Path is a brand of premium plant based snacks with unexpected blends of real vegetables like chickpeas, black beans and peas. As the brand grew, it needed a united Visual Identity to establish Off The Eaten Path as the brand of choice among its target consumer group and to break through the crowded Better For You snack category.
- Inspiration
- Aspirational and highly magnetic, this specific consumer group has an insatiable appetite for new and authentic experiences and a deep seated curiosity that drives all they do. A small group of these consumers gave real time feedback through the stages of brand development, involving them directly in the creative process. By making the consumer central to every decision, the Off The Eaten Path team was able to create a more authentic experience across every application.
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