Happiness ፓኬጅ ጨረቓ ኬክ by Chao Xu is a highly esteemed winner of the very prestigious 2020 ናይ ነሓስ ሽልማት A' Design Award in ንድፊ ማዕሸጊ Competition Category.

ነሓስማዕሸጊ· 2020

Happiness ፓኬጅ ጨረቓ ኬክ

by Chao Xu

Client: La Maison Bakery

ናይ ነሓስ ሽልማት A' Design Award Winner in ማዕሸጊ Category

13,142

Verified Award Winner

Verify Award Status for #100696

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Happiness ፓኬጅ ጨረቓ ኬክ

ፓኬጅ ጨረቓ ኬክ ሓጎስ ናይ ስጦታ ፓኬጅ ስብስብ እዩ፣ ሓሙሽተ ሳጹናት ብዝተፈላለየ ቅርጺን ግራፊክስን ዝሓቖፈ። ጋንታ ዲዛይን ኢንቢትዊን ክሪኤቲቭ ኣብ ከባቢኦም ዝነብሩ ሰባት ንበዓል ማእከላይ ቀውዒ ብኸመይ ከም ዝበዓልዎ ብቻይናዊ ስታይል ምስሊ ተጠቒሞም ኣስሊጦም። እቲ ምስሊ ነቲ ኣብ ከባቢ ዘሎ ህንጻታትን፣ ከምቲ ናይ ጥንቈላ ጃልባ ውድድር፣ መዕበሊ ዕርዲ ዝኣመሰላ ንጥፈታት ናይ በዓል ማእከላይ ቀውዒ የርኢ። እዚ ናይ ስጦታ ፓኬጅ ዲዛይን ከም መዐቀቢ መግቢ ጥራይ ዘይኮነስ፣ ነቲ ባህሊ ከተማ ሺን ንምድንፋዕ ከም መዘከርታ እውን ይሰርሕ።

The Recognition

About the ናይ ነሓስ ሽልማት A' Design Award

Happiness ፓኬጅ ጨረቓ ኬክ ናይ ነሓስ ሽልማት A' Design Award ዝዓወተ እዩ፣ ብፈጠራ፣ ርእሰ ሓይልን ስቕታን ዝፍለዩ ብልጫ ዘለዎም ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ነሓስ ሰፊሕ ተሞክሮ፣ ምሕሳብን ርእሰ ምምዕባልን ዲዛይነራቶም ዘረጋግጹ ኣዚዮም ክኢላታትን ብዘደንቕ መገዲ ፈጠራውያንን ኣርቴፋክትታት እዮም። Happiness ፓኬጅ ጨረቓ ኬክ ብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን ብኣገዳሲ መገዲ ሞያውን ሓድሽን ኣቕሓ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ነሓስ ሽልማት A' Design Award ኣብ ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዝበለጹ ልምድታት ዘጣምር፣ ንዝርዝር ብዝህቦ ኣቓልቦ ድማ ዝበለጸ እዩ። Happiness ፓኬጅ ጨረቓ ኬክ ድልየታት ብጽባቐ የማልእ፣ ንድሌታት ይትንክፍ፣ ንስምዒታት የማርኽን ሕቶ ድማ የሰሕብን።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a set of mooncake package design for La Maison Bakery, which consist 5 slightly different box shapes. La Maison Bakery is a famous local bakery in Hubei province, they want to launch a new mooncake gift set which can reflect local characteristics of Hubei, including architecture, culture and mid-autumn festival activities.
Dimensions & Packaging: lid and base box: 360mm x 360mm x 55mm
drawer box: 385mm x 250mm x 190mm
double sides open box: 270mm x 380mm x 160mm
Tags: package design, logo, handrawing, typography
Production Technology: Those five package series need to have different structures which means they need to be opened in various ways. Designers need to take all the aspects into consideration in advance. For example, the most expensive one is the orange box, which will open like a book from middle.
Design Challenge: The final products consist 5 different packages, with 5 different structure and size, meanwhile should look like a complete set of package series and in a narrative manner.
Research: The design team went to Enshi city which is the most significant scenic area in Hubei province, not only the local building but also its rich tourism activities make the place attractive. The illustration somehow demonstrate the feature of Enshi city meanwhile mixed some mid-autumn festival activities into the drawing, such as dragon boat racing, lighten the sky lanterns etc.
Inspiration: During Mid-autumn festival, Shien city will turn into a lively place, where people will eat mooncake, beat drums and race dragon boats to celebrate the festival. Designers wanted to depict this flourishing scene on the package. Designer team painted a magnificent picture of mid autumn festival by hand drawing illustration, then been cut into 5 parts for each package. the mooncake package serve as a tool to promote the culture of Shien city by applying Chinese style illustration.
Project Duration: This project started in August 2019 in Hangzhou and finished in September 2019 in Hangzhou. Printed all the boxes in Hubei.
Operation Flow: After several rounds of discussions with our clients, the designers need to understand how consumers prefer while purchasing mooncake gift pack, if the box is too small, people will consider it not worthwhile as a gift, however if the size is too big, it will not be convenient for them to carry around. It is important to take all the facts into consideration while designing. The design team eventually came up five different packages to fit different need and budgets.
Patents: Trademark(2019) La Maison Bakery
Team Members: Creative Director: Chao Xu
Illustration: Danlin Zhang
Image Credits: Collaterals and graphic design items: Chao Xu
Photography: Inlight