Chu Cellar ናይ ልኮት ማሸጊ by Yong Wu is a highly esteemed winner of the very prestigious 2020 ናይ ነሓስ ሽልማት A' Design Award in ንድፊ ማዕሸጊ Competition Category.

ነሓስማዕሸጊ· 2020

Chu Cellar ናይ ልኮት ማሸጊ

by Yong Wu

Client: Shenzhen everbright creative packaging design co. LTD

ናይ ነሓስ ሽልማት A' Design Award Winner in ማዕሸጊ Category

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Colors

The Design

About Chu Cellar ናይ ልኮት ማሸጊ

ቹ ሴላር ኣብ ሁበይ፡ ቻይና ንዝፍርይ ልኮት (ኣልኮላዊ መስተ) ዝተዳለወ ናይ ማሸጊ ዲዛይን እዩ። እቲ ጥርሙዝ ካብ ሴራሚክ ዝተሰርሐ ኮይኑ፡ ቅርጹ ድማ ንስርዓት ደወል-ደዓል (chime bells) ዝመስል እዩ፣ እዚ ድማ ናይቲ ጥንታዊ መንግስቲ ቹ ባህላዊ ቅርስ ይውክል። እቲ ኣብ ኣካል እቲ ጥርሙዝ ዝርአ ንድፊ ብኽፉት ሞልድ ዝተሰርሐ ኮይኑ፡ እቲ ሳንዱቕ ድማ ካብ ዕንጨይቲ ዝተሰርሐ እዩ። ኣብ ላዕሊ ናይቲ መልክዕ ዝርከቡ ዝወጹን ዝጎደሉን መስመራት፡ ኣብ ግዜ ምጅሃር ናይቲ ሳንዱቕ ካብ ምዝሓል ይከላኸሉ። እቲ ናይ ታሕቲ ክፋል ናይቲ ሳንዱቕ ከም መርኣያ መደገፊ ኮይኑ ዘገልግል ኮይኑ፡ በዚ ድማ እቲ ባዶ ጥርሙዝ ከም መሽለሚ ኮይኑ ክቕመጥ ይክእል። ዕላማ እዚ ዲዛይን ድማ ታሪኽን ባህልን እታ ዝመንጨወትሉ ዞባ ንምንጻብራቕ እዩ።

The Recognition

About the ናይ ነሓስ ሽልማት A' Design Award

Chu Cellar ናይ ልኮት ማሸጊ ናይ ነሓስ ሽልማት A' Design Award ዝዓወተ እዩ፣ ብፈጠራ፣ ርእሰ ሓይልን ስቕታን ዝፍለዩ ብልጫ ዘለዎም ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ነሓስ ሰፊሕ ተሞክሮ፣ ምሕሳብን ርእሰ ምምዕባልን ዲዛይነራቶም ዘረጋግጹ ኣዚዮም ክኢላታትን ብዘደንቕ መገዲ ፈጠራውያንን ኣርቴፋክትታት እዮም። Chu Cellar ናይ ልኮት ማሸጊ ብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን ብኣገዳሲ መገዲ ሞያውን ሓድሽን ኣቕሓ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ነሓስ ሽልማት A' Design Award ኣብ ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዝበለጹ ልምድታት ዘጣምር፣ ንዝርዝር ብዝህቦ ኣቓልቦ ድማ ዝበለጸ እዩ። Chu Cellar ናይ ልኮት ማሸጊ ድልየታት ብጽባቐ የማልእ፣ ንድሌታት ይትንክፍ፣ ንስምዒታት የማርኽን ሕቶ ድማ የሰሕብን።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Yellow crane tower is a kind of liquor produced in hubei, China. The original intention of the design is to reflect the historical culture of the place of origin, so that consumers can feel the profound historical background of the product while tasting the liquor, and bring beautiful visual enjoyment at the same time. After drinking the liquor, the packaging base can be combined with the bottle as an art deco.
Dimensions & Packaging: 170 (L) x130(D) x 320 (H)
Tags: Alcohol，black，Package Design，liquor，Chinese，Graphic Design
Production Technology: The bottle is made of ceramic, the grain on the bottle body is cast in open mould, and the box is made of wood.
Design Challenge: We wanted the packaging to be better used instead of being thrown away, so we considered reuse when creating, so we made the base of the box into an exhibition stand, making the bottle more like an ornament.
Research: Customers want a product that reflects the cultural image of the brand's origins. At the beginning of the project, the design team visited the place of origin, read a large number of historical documents, had a deep understanding of the local cultural history and drinking habits, and designed a better plan for displaying chu culture.
Inspiration: Yellow crane tower wine is produced in the birthplace of chu culture in China. They need a product that shows the local history and culture. Therefore, the shape of the bottle imitates that of chime bells, a cultural relic of the state of chu. This is the most direct manifestation of chu culture.
Project Duration: The project started in shenzhen in April 2019, finished sample production in shenzhen in June 2019, and went on sale in China in February 2020
Operation Flow: This design allows drinkers to better feel the cultural appeal of the product. It has collectable value.
Team Members: The designer：fuyu yang
The designer：yong wu