Luhua Xiaomo ናይ ሰሊጥ ዘይቲ ማሸግ by Tiger Pan

Luhua Xiaomo ናይ ሰሊጥ ዘይቲ ማሸግ by Tiger Pan is a highly esteemed winner of the very prestigious 2020 ናይ ነሓስ ሽልማት A' Design Award in ንድፊ ማዕሸጊ Competition Category.

ነሓስማዕሸጊ· 2020

Luhua Xiaomo ናይ ሰሊጥ ዘይቲ ማሸግ

by Tiger Pan

Client: Shandong Luhua Group

ናይ ነሓስ ሽልማት A' Design Award Winner in ማዕሸጊ Category

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The Design

About Luhua Xiaomo ናይ ሰሊጥ ዘይቲ ማሸግ

ሉዋ ሻኦሞ ካብ ንእሽቶ መጠን ብኢድ ዝፍጠር ዘይቲ ንምጭናቕ ዝተዳለወ ማሸግ ኮይኑ፡ ብእተፈላለየ ኣገባብ ንምድላይ ዝተሰርሐ እዩ። እቲ መሓዝዊ ቀጥ ዝበለ ስሊንደራዊ ናይ ብልሓት ጠርሙዝ ኮይኑ፡ 50 ሚሊሜተር ዲያሜተር ከምኡውን 210 ሚሊሜተር ቁመት ኣለዎ። እቲ ዝጣበቕ ሌብል ብ350 ዲግሪ ኣብ ዙርያ እቲ ጠርሙዝ ተጠቕሊሉ፡ ከምቲ ብጥንቲ ጋዜጣ ዝተነድፈ ኮይኑ ተሰሪዑ ኣሎ፣ እዚ ድማ ንግዜ ምግቢ ብጋዜጣ ዝጥቀለለሉ ዝነበረ እዋን የዘኻኽር። እቶም ፊደላት ከምቲ ናይ ጥንቲ ቻይናዊ ድኳናት ምልክታት፡ ብቐጥታዊ መስመር ተቐሚጦም ኣለዉ። እቲ ጸቢብ ዘይተሸፈነ ክፍተት ድማ ናብ ዝጎለሐ ናይ ሚዛን ምልክት ተለዊጡ፡ ነቲ ኣብ ውሽጢ ዘሎ መጠን የርኢ።

The Recognition

About the ናይ ነሓስ ሽልማት A' Design Award

Luhua Xiaomo ናይ ሰሊጥ ዘይቲ ማሸግ ናይ ነሓስ ሽልማት A' Design Award ዝዓወተ እዩ፣ ብፈጠራ፣ ርእሰ ሓይልን ስቕታን ዝፍለዩ ብልጫ ዘለዎም ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ነሓስ ሰፊሕ ተሞክሮ፣ ምሕሳብን ርእሰ ምምዕባልን ዲዛይነራቶም ዘረጋግጹ ኣዚዮም ክኢላታትን ብዘደንቕ መገዲ ፈጠራውያንን ኣርቴፋክትታት እዮም። Luhua Xiaomo ናይ ሰሊጥ ዘይቲ ማሸግ ብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን ብኣገዳሲ መገዲ ሞያውን ሓድሽን ኣቕሓ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ነሓስ ሽልማት A' Design Award ኣብ ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዝበለጹ ልምድታት ዘጣምር፣ ንዝርዝር ብዝህቦ ኣቓልቦ ድማ ዝበለጸ እዩ። Luhua Xiaomo ናይ ሰሊጥ ዘይቲ ማሸግ ድልየታት ብጽባቐ የማልእ፣ ንድሌታት ይትንክፍ፣ ንስምዒታት የማርኽን ሕቶ ድማ የሰሕብን።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In 1980s, we wrapped snacks and seasoning stuff with newspaper. It was a period when food was not always available yet precious. Luhua Group is the biggest sesame oil producer. Different from normal sesame oil, the grinding sesame oil is hand-making, with less output but much more fragrant.
Dimensions & Packaging: Diameter 50mm,Height 210mm, Glass Bottle with 350 degrees adhesive label.
Tags: Bottle, Sesame Oil, Luhua, Grinding Sesame Oil, High End.
Production Technology: We reshaped the bottle with glass which is quite different with the all condiments in China. People are more like holding a roll of newspaper than a bottle for its cylindrical shape.
Design Challenge: When manufactured, the label are not able to cover the bottle in 360 degree. Yet, the gap uncovered is turned into an embossed steelyard's mark, where consumers can see the amount. The production technique of this sesame oil is advanced so it is no longer neglected but emphasized in this newspaper-like layout. All characters are placed in order, complying relative laws and regulations.
Research: All Chinese condiments brand concentrated in how to improve the taste of their product but overlooked the importance of product packaging over past 4 decades. The quality of Luhua's products is undoubtedly the best in China, but the package is still outdated just like all condiments packaging in market, all bottle are exactly the same. We redesigned all information with old Chinese newspaper’s layout, so that the product name can be seen as soon as possible.
Inspiration: The bottle is minimized into a straight round one, while the label is designed into a newspaper, inspired by a childhood memory. The newspaper-wrapped bottle builds up a natural emotional connection with consumers as it reminds them of the old times and the premium quality. The layout is inspired by Chinese old signages of street shop where characters were put straight down with an attempt to convey that the brand is authentic and traceable.
Project Duration: The project was done within 2 months. The design is finished in Shenzhen, production in Laiyang City, Shandong Province.
Operation Flow: By creating the cylindrical bottle for Luhua, we have also brought forth a different choice to the condiment market in China and the neat bottle of sesame oil is now standing out from its competitors. With this widely consumed product, Luhua not only upgrades its own branding image, but also draws common people's attention to aesthetic orientation in consumption activities.
Team Members: Designer: Tiger Pan, Qian Chi
Picture Credits: Kelin Tan
Technicion: Zhangkun Xie