Co Ba Coffee ናይ ቡን ማዕሽርታ by My Linh Mac is a highly esteemed winner of the very prestigious 2020 ናይ ነሓስ ሽልማት A' Design Award in ንድፊ ማዕሸጊ Competition Category.

ነሓስማዕሸጊ· 2020

Co Ba Coffee ናይ ቡን ማዕሽርታ

by My Linh Mac

Client: Mmac

ናይ ነሓስ ሽልማት A' Design Award Winner in ማዕሸጊ Category

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Colors

The Design

About Co Ba Coffee ናይ ቡን ማዕሽርታ

ኮ ባ ቡን ንዝተባህለ ናይ ቬትናም ቡን ብራንድ ዝተዳለወ ዲዛይን ማዕሽርታ እዩ። እዚ ማዕሽርታ እዚ ኣብ ካልኦት ሃገራት ገና ብዙሕ ዘይተፈልጠ ባህላዊ መስተ ቬትናም ዝኾነ ናይ እንቋቑሖ ቡን የቕርብ። እቲ ሎጎ ኣብ ሚኒማሊስት ስእሊ-ገጽ መስራቲ ተመስሪቱ እዩ ተሰሪሑ። ስም እቲ ብራንድ ካብ ቬትናማዊ ቃል ንሓትኖ ዝተወስደ ኮይኑ፡ ንስድራቤታዊ ምትእስሳርን ናብራ ማሕበረሰብን የዘኻኽር። ሕብርታት ካብቲ ባቄላ ቡን ዝብቆለሉ ናይ ሕርሻ ገጽ-ምድሪ ተወሲዶም እዮም። ንፖውችታትን ናውቲ-ጽሕፈትን ዳግማይ ጥቕሚ ዝወሃቦ ወረቐትን ፖሊስተርን ተጠቒሙ። እቲ ዘመናዊ ዲዛይን ንኣብ ጉዕዞ ዝርከቡ ሰተይቲ ቡን ዘነጣጠረ እዩ።

The Recognition

About the ናይ ነሓስ ሽልማት A' Design Award

Co Ba Coffee ናይ ቡን ማዕሽርታ ናይ ነሓስ ሽልማት A' Design Award ዝዓወተ እዩ፣ ብፈጠራ፣ ርእሰ ሓይልን ስቕታን ዝፍለዩ ብልጫ ዘለዎም ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ነሓስ ሰፊሕ ተሞክሮ፣ ምሕሳብን ርእሰ ምምዕባልን ዲዛይነራቶም ዘረጋግጹ ኣዚዮም ክኢላታትን ብዘደንቕ መገዲ ፈጠራውያንን ኣርቴፋክትታት እዮም። Co Ba Coffee ናይ ቡን ማዕሽርታ ብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን ብኣገዳሲ መገዲ ሞያውን ሓድሽን ኣቕሓ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ነሓስ ሽልማት A' Design Award ኣብ ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዝበለጹ ልምድታት ዘጣምር፣ ንዝርዝር ብዝህቦ ኣቓልቦ ድማ ዝበለጸ እዩ። Co Ba Coffee ናይ ቡን ማዕሽርታ ድልየታት ብጽባቐ የማልእ፣ ንድሌታት ይትንክፍ፣ ንስምዒታት የማርኽን ሕቶ ድማ የሰሕብን።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Co Ba Coffee is a new coffee start-up by Ms. Huong also known as Co Ba from Hoi An. Co Ba wants to introduce Vietnamese food and coffee culture to the world. Co Ba wants to highlight the identity and creativity with unique caffeinated beverages that break from French colonization coffee traditions. The goal is to introduce the authentic and unique egg coffee, part of Vietnamese culture for decades, but still very new to the rest of world's food map.
Dimensions & Packaging: Coffee Pouch Dimension: 3/8" x 2 1/2" x 13" inches
Tags: graphic design, visual communication, coffee brand, packaging design, stationery design, illustration
Production Technology: Stationaries and product packaging with recyclable paper and polyester.
Design Challenge: As the client is from and locates in Hoi An, Vietnam and the designer is based in Chicago, online, cyber communication was quite challenging due to the different time zone.
Research: Methodology: One-on-one consultation with client, historical research on Vietnamese food evolve through colonization, collect visual data such as images of Vietnam's landscape that tell local folk culture and stories, online marketing.
Objective: To establish an attractive coffee brand to consumers of all ages.
Inspiration: The logo design is based on a minimalist image of Ms. Huong. We used Co Ba a Vietnamese term for the second aunt in a Vietnamese family, as our brand name to symbolize the nostalgia of family bonds, cultural and community cohesion. The brand has a strong identity reinforced through package design as the packaging incorporated colors from the Vietnamese agricultural landscape where the coffee beans are cultivated.
Project Duration: October 2019- Jan 2020, Chicago, IL, USA
Operation Flow: The appeal of the design is a modern packaging integrated with the bold, flavorful coffee that is meant to attract coffee drinkers on-the-go such as teenagers and young adult, who also the brand's main consumer target.
Patents: copyrights belong to My Linh Mac, 2020
Team Members: Graphic Design & Illustration by My Linh Mac