Jianlibao Wepop ቀንዲ ተግባር፡ መጠቕለሊ መስተ by Tiger Pan is a highly esteemed winner of the very prestigious 2020 ናይ ብሩር ሽልማት A' Design Award in ንድፊ ማዕሸጊ Competition Category.
ብሩርማዕሸጊ· 2020
Jianlibao Wepop ቀንዲ ተግባር፡ መጠቕለሊ መስተ
by Tiger Pan
Client: Jianlibao
ናይ ብሩር ሽልማት A' Design Award Winner in ማዕሸጊ Category
Verified Award Winner
Verify Award Status for #101162The Design
About Jianlibao Wepop ቀንዲ ተግባር፡ መጠቕለሊ መስተ
ወፖፕ (Wepop) ዝበሃል ብዘይ ሽኮር ዝተዳለወ ፍረታዊ ጋዝ ዘለዎ ማይ ንምጥቕላል ዝተነደፈ መጠቕለሊ እዩ። እታ ናይ PET ጥርሙዝ ናብ ላዕሊ እናጸበበት ትኸይድ ቀሊል ቅርጺ ኣለዋ። ናይ ሲልክ-ስክሪን ማት ፊልም ነቲ ገጽ ርጉእ ኣተሓሓዛን ልስሉስ ስምዒትን ይህቦ። እቲ ዓይነት ጽሑፍ ናይ ፒክሰል ውጽኢት ይጥቀም፣ ነፍሲ ወከፍ ፊደል ከም ናይ ህንጻ ብሎካት ኮይኑ ናብ ዝተፈላለዩ ምንፋቓት ይኽፈል። ፍረታት ብናይ ፖፕ ኣርት ኣገባብ ተሳኢሎም፣ ብዝለዓለ ንጽህና ዘለዎም ተጻራሪ ሕብርታት ነቶም ኣርባዕተ ጣዕምታት የመልክቱ። እዚ መጠቕለሊ ንመንእሰያት ተጠቀምቲ ጥዑይ መስተ ንምቕራብ ዝዓለመ እዩ።
The Recognition
About the ናይ ብሩር ሽልማት A' Design Award
Jianlibao Wepop ቀንዲ ተግባር፡ መጠቕለሊ መስተ ናይ ብሩር ሽልማት A' Design Award ዝዓወተ እዩ፣ ንጽቡቓት፣ ልዑላትን ዘስደምምን ላዕለዋይ ደረጃ ዘለዎም ዲዛይናት ዝወሃብ ብዘይተለምደ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ብሩር ፍሉይ ክእለት፣ ተውህቦን ጥበብን ዲዛይነራቶም ዘርእዩ ኣዚዮም ዘብርሁን ብዙሕ ፈጠራውያንን ስራሕቲ እዮም። Jianlibao Wepop ቀንዲ ተግባር፡ መጠቕለሊ መስተ ዝበለጸ፣ ምሳሌ ዝኾነ፣ ብኣገዳሲ መገዲ ሞያውን ብዕምቆት ሓድሽን ስራሕ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ብሩር ሽልማት A' Design Award ብዙሕ ዝተራእየን ዝደነቐን ፈጠራ እዩ፣ ጥቕሚ ዘምጽእን ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዘስፍሕን። Jianlibao Wepop ቀንዲ ተግባር፡ መጠቕለሊ መስተ ብብዙሕ ዝቐንኣሉ ፍጥረት እዩ፣ ድሌታት ዘበራብር፣ ጽቡቕ ስምዒታት ዘምጽእን ሰንቢድን ምድናቕን ዘበራብርን።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- With the rise of obesity rate, more consumers tend to consume healthy sugar-free and tasty beverages. So refreshing fruity sparkling waters come into vogue. Wepop, a sugar-free healthy fruity sparkling water, is now produced and launched to market by a local Chinese beverage brand.
- Dimensions & Packaging
- Diameter 67.5mm
Height 213mm - Tags
- fruity beverage, sparkling water, Jianlibao, Tigerpan, bottled beverage, carbonate beverage
- Production Technology
- The PET bottle is reshaped into a distinct but simple and fashionable one, whose size is getting smaller upwards. The silk-screen matte film provides a more stable holding experience and a better feel. The strict control of color printing and number results in a good display of product's quality.
- Design Challenge
- We aim to surprise the target consumers of Wepop. The surprise must come from both a unique package and rejuvenate attitude. Unlike the rebrand of its classic products, Wepop is created to enrich the product series and to cultivate a new brand to fit the popular and young consuming background.
- Research
- Jianlibao possesses advanced production and R&D capacity, holding rich experience in making sparkling waters and the likeness, of which, Chinese market is so far under development. Yet, consumers has grown a huge demand for healthy and low-calories products. So Jianlibao is grasping the best opportunity with the new products of young look.
- Inspiration
- The typeface is designed into one with pixelate effect.Characters are split out and designed separately,each stroke standing for a different building block,in which pop art is endowed with childish fun.The flexibilities of pixels or building blocks will provide a wide range of applications and combinations.Eye-catching fruits are illustrated in a pop art style to complete the package design, where colors in sharp contrast and of high purity are used to display four flavoring fruits.
- Project Duration
- The project lasts 2 month, designed in Shenzhen and produced in Foshan, Guangdong.
- Operation Flow
- Building blocks and pixels are important graphic representing methods. We adopt them to achieve more effective communication with young consumers. With this new package, Jianlibao makes its way to rejuvenate the brand. We chose discreetly the materials, printing techniques, production crafts, all accessible, to bring the product to market as fast as possible. Therefore, the product will be taking advantage of its youthful and eye-catching look in the market for longer time.
- Team Members
- Designer: Tiger Pan, Yuxuan He, Niejun Guan, Qiyuan Xiao
Picture Credits: Juanjuan Wu
Technician: Zhangkun Xie
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