Kuniichi ማሸጊያ መግቢ by Katsunari Shishido is a highly esteemed winner of the very prestigious 2020 ናይ ወርቂ ሽልማት A' Design Award in ንድፊ ማዕሸጊ Competition Category.
ወርቂማዕሸጊ· 2020
Kuniichi ማሸጊያ መግቢ
Client: Cocodoru
ናይ ወርቂ ሽልማት A' Design Award Winner in ማዕሸጊ Category
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- Verified Award Winner
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The Design
About Kuniichi ማሸጊያ መግቢ
እቲ ባህላዊ ጃፓናዊ ዝተሓለወ መግቢ ሱኩዳኒ ኣብ ዓለም ብሰፊሑ ኣይፍለጥን እዩ። ብሶያ ሶስ ዝተመርኮሰ ዝተሰርሐ መግቢ ኮይኑ ዝተፈላለዩ ናይ ባሕሪ መግብታትን ናይ መሬት ንጥረ ነገራትን ዘወሃህድ እዩ። እቲ ሓድሽ ማሸጊያ ትሽዓተ መለለዪታት የጠቓልል፣ ባህላዊ ጃፓናዊ ቅርጽታት ንምዘመናውን ባህርያት ናይቲ ንጥረ ነገራት ንምግላጽን ዝተዲዘይኑ እዩ። እቲ ሓድሽ ናይ ብራንድ ሎጎ ነቲ ባህሊ ንዝመጽእ 100 ዓመታት ክቕጽል ዝብል ትጽቢት ሒዙ ዝተዲዘየነ እዩ።
The Recognition
About the ናይ ወርቂ ሽልማት A' Design Award
Kuniichi ማሸጊያ መግቢ ናይ ወርቂ ሽልማት A' Design Award ዝዓወተ እዩ፣ ንቀዳምነት ደረጃ ዘለዎም፣ ዘገርሙን ዝተፈልዩን ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ወርቂ ጥበብን ፍልጠትን ክእለትን ዲዛይነራቶም ዘንጸባርቑ ኣዚዮም ሓደሽቲ፣ ርእይቶ ዘለዎምን ዘንጸባርቑን ፍጥረታት እዮም። Kuniichi ማሸጊያ መግቢ ዘይተራእየ ዋጋ ዘምጽእ ኣዚዩ ዝተሞገሰ፣ ዝንባሌ ዘቐምጥን ሓውሲ ዝመስልን ፈጠራ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ወርቂ ሽልማት A' Design Award ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ብብዙሕ ጥቕሚ ዘስፍሕ ዘደንቕ ዝኽበር ፕሮጀክት እዩ። Kuniichi ማሸጊያ መግቢ ሓያል ድሌት ዘሕድር፣ ተሃዋሕዋሕ ዘበራብር፣ ፈጠራ ዘተባብዕን ንዓና ዘማርኽን እዩ።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- It is a package design of Japanese traditional food (food boiled in soy sauce) and we aimed for a package that attracted viewers' interest in order to make it easier to purchase this product. A cubic shape that can be expressed richly and enjoyed by touching people. As a result, young people and the elderly have been chosen and new developments have been brought as gifts. And before developing the package, we started by creating a new logo first. We designed a logo to launch a new brand with a new naming.
- Dimensions & Packaging
- Size: High 75 x Wide75 x Depth75mm / Print: CMYK(350dpi) / Color variations: 9 variations
- Tags
- japanese, food, package, graphic, textile, pattern, illustration, colorful
- Production Technology
- Designed to promote display and willingness to buy. When displaying products at stores, etc., a large number of products can be stacked, and the square design enables various display methods, so that products can be displayed freely and unified anywhere.The result was that people who saw the product show were attracted, and instead of buying one, they could buy three and six together.
- Design Challenge
- In order to target products to a wide range of generations, we started by creating new logos first. I designed the logo for the launch of a new brand with a new naming from the company name.
- Research
- We anticipated that the variety of various flavors would increase, and verified the coloring and patterns suitable for the ingredients.It can be easily identified in the current product lineup, and it can respond to future additional lineups.
- Inspiration
- Japanese food called Tsukudani (food boiled in soy sauce) is not popular among young people, so there was a problem that there were few opportunities to see it. So, I devised a package design that would give my interest to hands such as gifts like sweets, and it was brilliantly spread from the young generation to the elderly.
- Project Duration
- Started selling at department stores and shopping malls nationwide in 2019 as a new brand of a Tsukudani manufacturer in Mie, Japan.
- Operation Flow
- The problem was that the Japanese food Tsukudani (food boiled in soy sauce) was not very popular with younger generations. I wanted to make this Tsukudani easy for young people to touch like sweets. Thinking about purchasing as a gift or souvenir, and developing flavor variations with color and Illustration pattern combinations, young people were also hit and the set purchase was even more successful.
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