Rosé ናይ ወይኒ ስያመ by Ximena Ureta is a highly esteemed winner of the very prestigious 2020 ናይ ነሓስ ሽልማት A' Design Award in ንድፊ ማዕሸጊ Competition Category.

ነሓስማዕሸጊ· 2020

Rosé ናይ ወይኒ ስያመ

by Ximena Ureta

Client: Concha y Toro

ናይ ነሓስ ሽልማት A' Design Award Winner in ማዕሸጊ Category

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Colors

The Design

About Rosé ናይ ወይኒ ስያመ

ሮዝ ንሓደ ኣብ ቺለ ዝፍሪ ዘሎ ናይ ሮዝ ወይኒ ዝተዳለወ ናይ ወይኒ ስያመ እዩ። እቲ ስያመ 85 ብ 90 ሚሊሜተር ዝኸውን ልክዕ ኣለዎ፣ ኣብ ልዕሊ 89 ግራም ንነፍሲ ወከፍ ትርብዒት ሜትር ዝምዘን ጭርፍ ዘለዎ ወረቐት ድማ ተሓቲሙ ኣሎ። ሓሙሽተ ፍሉያት ሕብርታት ብዲጂታል ኦፍሰት ተጠቒሞም ተተግቢሮም፣ ምስ ወርቃዊ ፎይል፣ ጸሊም ፎይል፣ ናይ ምልዓል (relief) ከምኡውን ትሑት ምልዓል (bas-relief) መወዳእታታት። እቲ ንድፊ ካብ ዉርድታት ሮዝ፣ ቅጠላት ወይኒ ከምኡውን ልስሉስ ሕብርታት ናይ ምሸት ሰማይ ተመስጓሚ እዩ። ጭርኩራት ወይኒ ኣብ ዙርያ እቲ ጽሑፍ ተተኣሳሲሮም ይርከቡ። እታ ጥርሙዝ 375 ሚሊሊተር ትሕዝ፣ ንኣብ ቺለ ዘሎ እዚ ዓይነት ወይኒ ሓድሽ ዝኾነ ንእሽቶ ቅርጺ እያ።

The Recognition

About the ናይ ነሓስ ሽልማት A' Design Award

Rosé ናይ ወይኒ ስያመ ናይ ነሓስ ሽልማት A' Design Award ዝዓወተ እዩ፣ ብፈጠራ፣ ርእሰ ሓይልን ስቕታን ዝፍለዩ ብልጫ ዘለዎም ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ነሓስ ሰፊሕ ተሞክሮ፣ ምሕሳብን ርእሰ ምምዕባልን ዲዛይነራቶም ዘረጋግጹ ኣዚዮም ክኢላታትን ብዘደንቕ መገዲ ፈጠራውያንን ኣርቴፋክትታት እዮም። Rosé ናይ ወይኒ ስያመ ብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን ብኣገዳሲ መገዲ ሞያውን ሓድሽን ኣቕሓ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ነሓስ ሽልማት A' Design Award ኣብ ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዝበለጹ ልምድታት ዘጣምር፣ ንዝርዝር ብዝህቦ ኣቓልቦ ድማ ዝበለጸ እዩ። Rosé ናይ ወይኒ ስያመ ድልየታት ብጽባቐ የማልእ፣ ንድሌታት ይትንክፍ፣ ንስምዒታት የማርኽን ሕቶ ድማ የሰሕብን።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It is a delicate and feminine design, which comes to meet the world trend in consumption of Rose led by women. The function of this product is to strengthen their complicity, and connect them with life’s simple and special moments, in order to foster the enjoyment of a young community. Its consumers are single professional women, who live on their own and like to have new experiences with easy drinking wines. This Rose is pioneering its category in Chile, launching in a small size of 375 ml.
Dimensions & Packaging: Label Dimension: 85x90 mm
Tags: wine label, packaging, design, label, wine, concha y toro, ximena ureta
Production Technology: Printed on Aconcagua Martele paper 89 grs / m2, in 5 special colors, in Digital Offset with gold-foil, black-foil, relief and bas-relief finishings.
Design Challenge: We researched different Rose packagings around the world, to produce a unique and original design among products of the same Rose vine, whose target group were also women from different countries.
Research: The Rose de Concha y Toro label conveys elegance and femininity. It was harvested in 2019, its origin is 79% of Itata and 21% of the Central Valley of Chile, it contains in its strains, 76% of Cinsault, 9% of Carmenere, 9% of Syrah and 3% of Garnacha It was bottled in June 2019. Its soil is clay loam type, granitic colluvial, and very good permeability; of an exquisite pale damask color with strawberry aroma, and delicate notes of grapefruit and melon, in addition to subtle floral aromas.
Inspiration: The Rose packaging for Concha y Toro is inspired by the delicacy of roses, petals, and their fragrance. By spring, the freshness of its colors, and the subtlety of fruity notes, such as grapefruit, pomegranate and melon. By vineyards and their leaves. By nature. By the tranquility evoked by the last shades with which the clouds and the sea are dyed in the evening. Its inspiration is elegant, soft and feminine.
Project Duration: This project started in November 2018 in Santiago of Chile and finished in March 2019.
Operation Flow: Its consumers are single professional women, who live on their own and like to have new experiences with easy drinking wines. This product is usually consumed cold, and it is ideal to accompany as an appetizer. It has perfect pairing with cheeses as well as light entrees and fresh salads.
Team Members: Art Direction and Design: Ximena Ureta
Production: Juan Rojas
Label Print: CCL Label Chile
Image Credits: Diego Agurto