Bestore Handy Gift ቀንዲ ተግባር: ናይ መክሰብ ህያብ ሳጹን by Tiger Pan

Bestore Handy Gift ቀንዲ ተግባር: ናይ መክሰብ ህያብ ሳጹን by Tiger Pan is a highly esteemed winner of the very prestigious 2020 ናይ ነሓስ ሽልማት A' Design Award in ንድፊ ማዕሸጊ Competition Category.

ነሓስማዕሸጊ· 2020

Bestore Handy Gift ቀንዲ ተግባር: ናይ መክሰብ ህያብ ሳጹን

by Tiger Pan

Client: Bestore

ናይ ነሓስ ሽልማት A' Design Award Winner in ማዕሸጊ Category

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The Design

About Bestore Handy Gift ቀንዲ ተግባር: ናይ መክሰብ ህያብ ሳጹን

ጽሑፍ መጽሓፍ፡ Bestore Handy Gift ተኸታታሊ ናይ መክሰብ ህያብ ሳጹናት እዩ። እዚ ተኸታታሊ ንዘሎ ናይ መክሰብ ብራንድ መጠን ብዘይ-ስታንዳርድ ፍርያት ንምስፋሕ ተፈጢሩ። ነፍስወከፍ ሳጹን ካብ ጻዕዳ ካርቶን ዝተሰርሐ ኮይኑ፡ ብመሰረት እቲ ኣብ ውሽጡ ዘሎ ፍርያት ዝተሓንጸጸ መጠን ኣለዎ። ኣብ የማናይ ገጽ ናይ ነፍስወከፍ ሳጹን ዝተሓትመ ናይ ወረቐት ቁልፊ ዝጎዓዝ ኮይኑ፡ ንሓምሳ ዝተፈላለያ ሳጹናት ኣብ ትሕቲ ሓደ ተኸታታሊ ብምሕባር ኣብ መደርደሪታትን ጠረጴዛታትን ስሩዕ ምርኢት ይድግፍ። እቶም ስእልታት ብኣርባዓን ሓሙሽተን ዲግሪ ኩርናዕ ተሰሪዖም ብወርቂ ተኸቢቦም ኣለዉ። መስመራትን ዝተመረጹ ኣካላትን ድማ ብወርቃዊ ማህተም ተተግቢሮም ኣለዉ።

The Recognition

About the ናይ ነሓስ ሽልማት A' Design Award

Bestore Handy Gift ቀንዲ ተግባር: ናይ መክሰብ ህያብ ሳጹን ናይ ነሓስ ሽልማት A' Design Award ዝዓወተ እዩ፣ ብፈጠራ፣ ርእሰ ሓይልን ስቕታን ዝፍለዩ ብልጫ ዘለዎም ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ነሓስ ሰፊሕ ተሞክሮ፣ ምሕሳብን ርእሰ ምምዕባልን ዲዛይነራቶም ዘረጋግጹ ኣዚዮም ክኢላታትን ብዘደንቕ መገዲ ፈጠራውያንን ኣርቴፋክትታት እዮም። Bestore Handy Gift ቀንዲ ተግባር: ናይ መክሰብ ህያብ ሳጹን ብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን ብኣገዳሲ መገዲ ሞያውን ሓድሽን ኣቕሓ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ነሓስ ሽልማት A' Design Award ኣብ ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዝበለጹ ልምድታት ዘጣምር፣ ንዝርዝር ብዝህቦ ኣቓልቦ ድማ ዝበለጸ እዩ። Bestore Handy Gift ቀንዲ ተግባር: ናይ መክሰብ ህያብ ሳጹን ድልየታት ብጽባቐ የማልእ፣ ንድሌታት ይትንክፍ፣ ንስምዒታት የማርኽን ሕቶ ድማ የሰሕብን።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Victory can not be achieved by an individual. Bestore is snacks brand of the most types and units, whose standard products mounts to over 1000. Bestore Handy Gifts is a non-standard products series, which is launched to enrich the categories and improve competitiveness.
Dimensions & Packaging: White cardboard with different size according to each product's characteristic.
Tags: Handy Gift, Snacks Package, Serial Packaging Design, Tigerpan, Bestore
Production Technology: We use gold stamping to print the lines and selected elements. Different textures of stamping will enrich the overall presentation of the packages and refine with more detailed feeling. All illustrations are surrounded with golden frames, which is to enhance a sense of order and quality. The layout on the belt is stamped in copper gold, matching with the red gold logo and the pictures of products.
Design Challenge: How to arrange various serial products in good order and convey a sense of healthy lifestyle meanwhile? A symbolic graphic element is created to cover the fifty boxes, the belt, which ensures a similar layout and makes largest space for various illustrations.
Research: As a leading Chinese brand of leisure food, Bestore is customizing its products to meet the needs of different consumers. Handy gifts are thus launched to market to occupy bigger share. Unlike traditional gifts, Bestore handy gifts are more relaxing and casual instead of formal and solemn. Undoubtedly, a less costly gift will boost more consumption.
Inspiration: To attract female consumers, the gift boxes are covered with a special paper belt, covering a message of health and profession and therefore low-calories and no fat-trigger. Meanwhile, the belts on right side of the boxes help to unite different products under the same series, achieving a better display effect over counter. Repeating certain rules will bring order and thus serial unity. The illustrations on the boxes are patterns designed with 45 degree angle.
Project Duration: The project lasts 6 month, designed in Shenzhen and produced in Wuhan, Hubei.
Operation Flow: The handy gifts was launched to market last year, receiving widely remarks on the packages, praising the fine illustrations, the compact layout, the distinctive belts and the overall packaging effect.The products show up on shelves or counters in good order and eye-catching colors.Consumers are offered with more choices of holiday gifts, instead of a limited range of flowers or wines. Snacks gifts boxes can be both conveying gratitude and reflecting personal aesthetic orientation.
Team Members: Designer: Tiger Pan / Hongchun Yang / Jay Xiao / Julie Xia / Ling Liu / Yafen Zhong / Xuan Lu / Zhiyi Jiang / Xuedan Xia
Technician: Miaorong Lu
Project Manager: Lei Peng
Image Credits: Image #1-5: Designer: Tiger Pan, Hongchun Yang, Jay Xiao, Julie Xia,Ling Liu, Yafen Zhong, Xuan Lu, Zhiyi Jiang, Xuedan Xia; Technician: Miaorong Lu; Project Manager: Lei Peng.