ዲዛይን Tucher AEcht Nuernberger Kellerbier ባቫሪያዊ ናይ ቢራ ዕሹግ ዲዛይን ብ Bloom GmbH Nuernberg ኣብ ናይ ውድድር ምድብ ንድፊ ማዕሸጊ ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2020 ናይ ወርቂ ሽልማት A' Design Award እዩ።
ወርቂማዕሸጊ· 2020
Tucher AEcht Nuernberger Kellerbier ባቫሪያዊ ናይ ቢራ ዕሹግ ዲዛይን
ዓሚል: Bloom GmbH Nürnberg
ኣብ ምድብ ማዕሸጊ ተሸላማይ ናይ ወርቂ ሽልማት A' Design Award
ዝተረጋገጸ ተሸላማይ
ንቁጽሪ #102378 ሽልማት ኣረጋግጽእቲ ዲዛይን
ብዛዕባ Tucher AEcht Nuernberger Kellerbier ባቫሪያዊ ናይ ቢራ ዕሹግ ዲዛይን
ኣብ ዘመነ መንግስቲ ማእከል፡ ናይ ከባቢ ፋብሪካታት ቢራ ንቢራኦም ኣብ ትሕቲ ቤተ መንግስቲ ኑረምበርግ ልዕሊ 600 ዓመት ዝዕድሚኦም ብድንጋይ ዝተቈረጹ ታሕተዋይ መኸዘኒ ክፍልታት ይዕድሙዎ ነበሩ። ነዚ ታሪኽ እዚ ብምኽባር፡ እቲ ናይ "AEcht Nuernberger Kellerbier" ዕሹግ ንጥንታዊ ዘመናት ሓቀኛ ምልከታ የቕርብ። እቲ ናይ ቢራ መለለዪ ሽፋን ኣብ ድንጋያት ዝተሰረተ ቤተ መንግስቲን ኣብቲ ታሕተዋይ መኸዘኒ ዘሎ ካብ ኣእዋም ዝተሰርሐ በርሚልን ዘርኢ ብኢድ ዝተሰርሐ ስእሊ፡ ብጥንታዊ ቅዲ ፊደላት ዝተኸበበ የርኢ። እቲ ናይ መዕጸዊ መለለዪ ብናይ "St. Mauritius" ምልክት ንግዲ ናይቲ ትካልን ብናይ ናስ ሕብሪ ዝውደየ ናይ ዘውዲ መዕጸዊን እጅ ጥበብን እምነትን የመሓላልፍ።
እቲ ኣፍልጦ
ብዛዕባ ናይ ወርቂ ሽልማት A' Design Award
Tucher AEcht Nuernberger Kellerbier ባቫሪያዊ ናይ ቢራ ዕሹግ ዲዛይን ናይ ወርቂ ሽልማት A' Design Award ዝዓወተ እዩ፣ ንቀዳምነት ደረጃ ዘለዎም፣ ዘገርሙን ዝተፈልዩን ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ወርቂ ጥበብን ፍልጠትን ክእለትን ዲዛይነራቶም ዘንጸባርቑ ኣዚዮም ሓደሽቲ፣ ርእይቶ ዘለዎምን ዘንጸባርቑን ፍጥረታት እዮም። Tucher AEcht Nuernberger Kellerbier ባቫሪያዊ ናይ ቢራ ዕሹግ ዲዛይን ዘይተራእየ ዋጋ ዘምጽእ ኣዚዩ ዝተሞገሰ፣ ዝንባሌ ዘቐምጥን ሓውሲ ዝመስልን ፈጠራ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ወርቂ ሽልማት A' Design Award ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ብብዙሕ ጥቕሚ ዘስፍሕ ዘደንቕ ዝኽበር ፕሮጀክት እዩ። Tucher AEcht Nuernberger Kellerbier ባቫሪያዊ ናይ ቢራ ዕሹግ ዲዛይን ሓያል ድሌት ዘሕድር፣ ተሃዋሕዋሕ ዘበራብር፣ ፈጠራ ዘተባብዕን ንዓና ዘማርኽን እዩ።
ድሕሪ እቲ ዲዛይን
ናይ ፕረስ ኪት
ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።
- ፍሉያት ባህርያት
- In medieval times, local breweries let their beer age in over 600 years old rock cut cellars underneath the Nuremberg castle. Honoring this history, the packaging of the "AEcht Nuernberger Kellerbier" takes an authentic look back in time. The beer label shows a hand drawing of the castle sitting on rocks and a wooden barrel in the cellar, framed by vintage style typefonts.
The seal label with the company's "St. Mauritius" trademark and the copper colored crown cork convey craftsmanship and trust. - ዓቐንን ማዕሸግን
- 500 ml standard returnable bottle - a popular beer packaging/ beer container in Germany.
Outside body diameter: 65 mm
Height: 260 mm - መለለዪታት
- packaging design, Tucher, Nuremberg, beer, Bavaria, vintage, hand-drawn, beer label, beverages
- ናይ ዲዛይን ብድሆ
- Apart from POS displays and cardboards, the AEcht Nuernberger Kellerbier brand is not supported by any classic or digital advertising. This way, the beer label alone is responsible to convince the target group and activate them to buy.
- ምንጪ ሓሳብ
- The Tucher Brewery is located in Nuremberg, a city whose history is intertwined with beer throughout the ages.
After the city council passed a purity law in 1302, the first "quality beer" was brewed here. On their mission to preserve the traditional brewing art, Tucher brews the unfiltered and naturally clouded AEcht Nuernberger Kellerbier ("Original Nuremberg cellar beer") in a traditional way. Of course, we wanted the packaging design to reflect the brewing heritage of Nuremberg and Bavaria. - ፓተንታት
- Tucher Bräu GmbH und Co. KG
- ኣባላት ጋንታ
- Client Tucher Brewery
Marketing Director: Kai Eschenbacher
Marketing Manager: Andreas Gebauer
Marketing Manager: Nikolas Zitzelsberger
Agency Bloom Nürnberg
Designer: Markus Walter
Illustrator: Ursula Zlamal
Text: Dieter Scheuerer
Artwork: Sven Pirner
Creative Director: Stefan Maier-Wimmer
Project Manager: Ulrike Landauer - ናይ ስእሊ ክረዲት
- Bloom GmbH Nürnberg
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