Plaza del Sol ናይ ስናክ ማሸጊ (ፓኬጂንግ) by Estudio Maba is a highly esteemed winner of the very prestigious 2020 ናይ ነሓስ ሽልማት A' Design Award in ንድፊ ማዕሸጊ Competition Category.
ነሓስማዕሸጊ· 2020
Plaza del Sol ናይ ስናክ ማሸጊ (ፓኬጂንግ)
by Estudio Maba
Client: Plaza del Sol
ናይ ነሓስ ሽልማት A' Design Award Winner in ማዕሸጊ Category
Verified Award Winner
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About Plaza del Sol ናይ ስናክ ማሸጊ (ፓኬጂንግ)
ፕላዛ ደል ሶል ን ፓኬታት ቺፕስ (crisps) ዝዓለመ ናይ ፓኬጂንግ ዲዛይን እዩ። እቲ ግራፊክስ ካብቶም ኣብ ስፓኒሽ ናይ ቱሪዝም ከተማታት ዝርከቡ ባህላዊ ስእልታትን ናይ ዝኽሪ ኣቕሑትን ሓሳብ ወሲዱ ዝተሰርሐ ኮይኑ፡ እዞም ማጣቀሲታት ድማ ብዘመናዊ ኣገባብን ብቐልድን ቀሪቦም ኣለዉ። ነፍሲ ወከፍ ፍሎው ፓክ (flow pack) ካብ ናይ ዝኽሪ ኣቕሑት እተሃንጸት ሓጻር ዛንታ ይነግር፣ ዕላማኡ ድማ ነቲ ዓማዊል ፍሽኽታ ከምጽኣሉ እዩ። እቶም ስእልታት ብስቲል ላይፍ ፎቶግራፊ (still life photography) ኣብ ውሽጢ ሓደ ሰትኣፕ ተሰሪዖም ዝተሰርሑ ኮይኖም፡ እቶም ፓኬታት ድማ ብፍሌክሶግራፊክ ሕትመት (flexographic printing) ይዳለዉ። ነፍሲ ወከፍ ፓኬት 195 ብ 320 ሚሊሜተር ዓቐን ኣለዎ።
The Recognition
About the ናይ ነሓስ ሽልማት A' Design Award
Plaza del Sol ናይ ስናክ ማሸጊ (ፓኬጂንግ) ናይ ነሓስ ሽልማት A' Design Award ዝዓወተ እዩ፣ ብፈጠራ፣ ርእሰ ሓይልን ስቕታን ዝፍለዩ ብልጫ ዘለዎም ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ነሓስ ሰፊሕ ተሞክሮ፣ ምሕሳብን ርእሰ ምምዕባልን ዲዛይነራቶም ዘረጋግጹ ኣዚዮም ክኢላታትን ብዘደንቕ መገዲ ፈጠራውያንን ኣርቴፋክትታት እዮም። Plaza del Sol ናይ ስናክ ማሸጊ (ፓኬጂንግ) ብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን ብኣገዳሲ መገዲ ሞያውን ሓድሽን ኣቕሓ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ነሓስ ሽልማት A' Design Award ኣብ ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዝበለጹ ልምድታት ዘጣምር፣ ንዝርዝር ብዝህቦ ኣቓልቦ ድማ ዝበለጸ እዩ። Plaza del Sol ናይ ስናክ ማሸጊ (ፓኬጂንግ) ድልየታት ብጽባቐ የማልእ፣ ንድሌታት ይትንክፍ፣ ንስምዒታት የማርኽን ሕቶ ድማ የሰሕብን።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- A design that extols the folk graphic universe, but in a contemporary way and plenty of irony. With this proposal the consumer wants to produce a smile, taking the marked Spanish character to new ways of expressing it.
- Dimensions & Packaging
- 195mm x 320mm
- Tags
- Packaging, design, folk, snacks, crisp, set, photography, humor
- Production Technology
- Still life photography in set for composition of the images. Flexographic printing.
- Design Challenge
- Composing each element with pieces and natural elements to achieve the desired effect has been the most complicated part of the job.
- Research
- The use of classical and folk motifs is common in souvenirs and other products. The most important thing in this project was to find a renewed way of exposing it, as well as giving humor to the packaging without turning it into a comedian.
- Inspiration
- The graphic elements are collected from the souvenir objects present in any tourist city in Spain, to build with them their own language for the brand. The result has a personality of its own that the public can identify.
- Project Duration
- Murcia, Spain, May 2019 to February 2020
- Operation Flow
- These flow pack represent an story each one that talks about folk souvenirs with humor, looking for the user smile.
- Patents
- Plaza del Sol
- Team Members
- Strategy: Beatriz Suarez
Art Direction. Miguel Angel del Baño
Design: Jose Lorente
Photographer: La Industrial - Image Credits
- Estudio Maba
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