Mau ናይ ሽቶ መዐሸጊ by Moe Nakagawa is a highly esteemed winner of the very prestigious 2020 ናይ ብሩር ሽልማት A' Design Award in ንድፊ ማዕሸጊ Competition Category.

ብሩርማዕሸጊ· 2020

Mau ናይ ሽቶ መዐሸጊ

by Moe Nakagawa

Client: Moe Nakagawa

ናይ ብሩር ሽልማት A' Design Award Winner in ማዕሸጊ Category

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Colors

The Design

About Mau ናይ ሽቶ መዐሸጊ

ማው (Mau) ካብ ጃፓናዊ ባህሊ ተደሪኹ ንዝተሰርሐ ብስፍ ዝተሰርሐ ሽቶ ዝኸውን ናይ መዐሸጊ ዲዛይን እዩ። ማው ዝብል ስም እናተንሳፈፍካ ምስዕሳዕ ማለት እዩ፣ እቲ ቴማ ድማ ልስሉስነትን ቀሊልነትን እዩ። እቲ ሽቶ ዋሺ (washi) ተባሂሉ ኣብ ዝጽዋዕ ባህላዊ ጃፓናዊ ወረቐት ዝተሰርሐ ናይ ወረቐት ቱቦ ውሽጢ ይሕዞ። ኣብቲ ዋሺ ዝርከብ ንእሽቶ ናይ ውሃ ቀለም (watercolor) ንልስሉስ ባህርይ እቲ መኣዛ የንጸባርቕ። ብስፍ ዝተሰርሐ ሽቶ ትሑት ትሕዝቶ ማይ ስለ ዘለዎ፣ እቲ መዐሸጊ ብዘይ ፕላስቲክ ብወረቐት ጥራይ ክስራሕ ይኽእል። እቲ ልስሉስ መኣዛ ነቶም ብኣልኮል ዝተሰርሐ ሽቶ ኣዝዩ ሓያል ኮይኑ ንዝረኽብዎ ሰባት ዝዓለመ እዩ።

The Recognition

About the ናይ ብሩር ሽልማት A' Design Award

Mau ናይ ሽቶ መዐሸጊ ናይ ብሩር ሽልማት A' Design Award ዝዓወተ እዩ፣ ንጽቡቓት፣ ልዑላትን ዘስደምምን ላዕለዋይ ደረጃ ዘለዎም ዲዛይናት ዝወሃብ ብዘይተለምደ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ብሩር ፍሉይ ክእለት፣ ተውህቦን ጥበብን ዲዛይነራቶም ዘርእዩ ኣዚዮም ዘብርሁን ብዙሕ ፈጠራውያንን ስራሕቲ እዮም። Mau ናይ ሽቶ መዐሸጊ ዝበለጸ፣ ምሳሌ ዝኾነ፣ ብኣገዳሲ መገዲ ሞያውን ብዕምቆት ሓድሽን ስራሕ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ብሩር ሽልማት A' Design Award ብዙሕ ዝተራእየን ዝደነቐን ፈጠራ እዩ፣ ጥቕሚ ዘምጽእን ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዘስፍሕን። Mau ናይ ሽቶ መዐሸጊ ብብዙሕ ዝቐንኣሉ ፍጥረት እዩ፣ ድሌታት ዘበራብር፣ ጽቡቕ ስምዒታት ዘምጽእን ሰንቢድን ምድናቕን ዘበራብርን።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The mau is a Japanese-oriented waxed perfume.
Waxed perfume has a soft smell that spreads calmness and this is wrapped by washi that is Japanese traditional paper.
A touch of watercolor is used to depict the softness of fragrance and sensitive sense.
Dimensions & Packaging: Product: Φ14 mm x Height 77mm
Tags: perfume, package, packaging design, Japan, washi, waxed perfume
Production Technology: A wax is mixed with jojoba oil and essential oil while being hot. When everything is blended together, pour waxed perfume into paper tube made of washi (This is a conceptual work, so it's a hypothetical production method).
Design Challenge: It can use only paper without plastics for package as wax perfume's water content is less than alcohol one.
Research: Some people don’t prefer alcohol perfume as most of them smell too strong. However, waxed perfume has a soft smell that spreads calmness, which seems more suitable for consumer who have an aversion to strong smells.
Inspiration: The theme is softness and Lightness like floating in the air.
Mau means dancing like floating in Japanese.
Some people don’t prefer alcohol perfume as most of them smell too strong in their standard. However, waxed perfume’s soft smell seems more suitable for them.
Project Duration: 2016-2019
Operation Flow: Waxed perfume makes it possible to enjoy wrapped in favorite fragrance even if people who don't prefer strong smell.
Team Members: Art Direction & Design: Moe Nakagawa
Image Credits: Moe Nakagawa(all)