ዲዛይን Enkindle ናይ ቸኮለት ሳጹን ብ Ion Avram ኣብ ናይ ውድድር ምድብ ንድፊ ማዕሸጊ ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2020 ናይ ነሓስ ሽልማት A' Design Award እዩ።

ነሓስማዕሸጊ· 2020

Enkindle ናይ ቸኮለት ሳጹን

ብ Ion Avram

ዓሚል: Ion Avram

ኣብ ምድብ ማዕሸጊ ተሸላማይ ናይ ነሓስ ሽልማት A' Design Award

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ንቁጽሪ #105245 ሽልማት ኣረጋግጽ

ሳይት ብጻሕ ኣብ A' Design Award ርአዮ ጋዜጣዊ መግለጺ ባጅ ሽልማት

ሕብርታት

እቲ ዲዛይን

ብዛዕባ Enkindle ናይ ቸኮለት ሳጹን

እንኪንድል ን ጸላም ቸኮለት ንኣሽቱ ጣብለታት ብኽልተ ጣዕሚ፡ ቺሊን ለሚንን በርበረን፡ ዝተዳለወ ናይ ቸኮለት ሳጹን እዩ። እዚ ዲዛይን እዚ ኽልተ ሳጹናት ዘራኽብ ኮይኑ፡ ንሳቶም ከም ሽፋን ናይ ፖፕ-ኣፕ ካርድ ኮይኖም የገልግሉ። ካርዱ ምስ ተኸፍተ፡ ብሰለስተ-ገጽ ቁርጽራጽ ስእልታት እተነግረ ታሪኽ የርኢ። እቶም ኣብ ውሽጣዊ ገጽ ዘለዉ ቁርጽራጽታት ነተን ንኣሽቱ ጣብለታት የርእዩ፡ ንጣዕሚ ቺሊ ከም ቮልካኖ (ተመሳሳሊ ብዓቲ) ተቐሪጹ፡ ንጣዕሚ ለሚንን በርበረን ድማ ከም ብሩር ወርቂ ሓርማዝ (treasure) ተቐሪጹ ይርአ። እዚ ትእምርቲ እዚ ነቲ ዝሓለፈ ግዜ የዘኻኽር፡ እቲ እዋን ቀመማት ከም ወርቂ ክቡር ዝነበረሉ። እቲ ሳጹን ካብ ካርቶን ዝተሰርሐ ኮይኑ፡ ድሕሪ ምብላዕ ቸኮለት እውን ክዕቀብ ይኽእል እዩ።

እቲ ኣፍልጦ

ብዛዕባ ናይ ነሓስ ሽልማት A' Design Award

Enkindle ናይ ቸኮለት ሳጹን ናይ ነሓስ ሽልማት A' Design Award ዝዓወተ እዩ፣ ብፈጠራ፣ ርእሰ ሓይልን ስቕታን ዝፍለዩ ብልጫ ዘለዎም ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ነሓስ ሰፊሕ ተሞክሮ፣ ምሕሳብን ርእሰ ምምዕባልን ዲዛይነራቶም ዘረጋግጹ ኣዚዮም ክኢላታትን ብዘደንቕ መገዲ ፈጠራውያንን ኣርቴፋክትታት እዮም። Enkindle ናይ ቸኮለት ሳጹን ብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን ብኣገዳሲ መገዲ ሞያውን ሓድሽን ኣቕሓ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ነሓስ ሽልማት A' Design Award ኣብ ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዝበለጹ ልምድታት ዘጣምር፣ ንዝርዝር ብዝህቦ ኣቓልቦ ድማ ዝበለጸ እዩ። Enkindle ናይ ቸኮለት ሳጹን ድልየታት ብጽባቐ የማልእ፣ ንድሌታት ይትንክፍ፣ ንስምዒታት የማርኽን ሕቶ ድማ የሰሕብን።

ድሕሪ እቲ ዲዛይን

ናይ ፕረስ ኪት

ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።

ፍሉያት ባህርያት: The concept is a double box of black chocolate mini-tablets, that come in two flavors: chili and lemon with pepper. The two boxes are the covers of a pop-up card, which, once unfolded, reveals the illustrated story of the product in three dimensional cut outs. The inner side of the packaging displays the mini-tablets through a direct cut out in the box, shaped as a volcano for chili, and shaped as gold bar treasure for lemon and pepper.
ዓቐንን ማዕሸግን: 35cm x23cm x2cm the cardboard folded and 35cm x23cm x1cm each box. 5cmx5cm chocolate minitablets
መለለዪታት: enkindle, chili chocolate, lemon and pepper chocolate, sea monsters,chocolate legends, chocolate spices pop up card chocolate box
ናይ ምፍራይ ቴክኖሎጂ: The box is made of cardboard. The box die cut allows the transportation of the unfolded boxes for logistic efficiency. The pattern of the box in made in CMYK to which two Pantone colors are added. The finishing is realized with matte coating and hot foil red and gold. When the box is open similarly to a book, on the inside of each one there are two cut outs that permit visibility to the chocolate mini tablets, the latter becoming elements of the box design.
ናይ ዲዛይን ብድሆ: The main challenge was conceiving the shape of the box so that it looks as appealing closed as it does open as a book. The second challenge was the sizing of the cutouts in the inside, cutouts that allow seeing the chocolate minitablets.
ምርምር: We checked the originality of the pop up box concept in various FMCG areas related to cardboard packaging in general, not limited to chocolate goods. The research was made in the online environment and took two months. We also looked into linking chocolate goods to non-sweet ingredients within a story concept and we found none.
ምንጪ ሓሳብ: The inspiration came from the exotic, spicy flavors which are targeted at a rather limited audience, compared to the sweet ones. Visually, the two spicy flavors were interpreted through graphic elements, such as the eyes represented on the cover, which generate a strong sensory reaction. In ancient times, spices were just as valuable as gold. Back then, the ships carrying the precious spices would spread legends and stories on their way back.
ናይ ፕሮጀክት ግዜ: The projects started in November 2019 in Bucharest and finished in January 2020 in Bucharest
ናይ ስርሒት ፍሰት: The box of chocolate has a secondary function: it becomes a ludic, narrative object that makes the buyer keep it after having enjoyed the product. The chocolate and the pop up cards are both products designed to be offered as gifts. The fact of selling together two different varieties in two boxes makes it alluring for the buyer and the story unfolding in 3D is the surprise element.
ናይ ስእሊ ክረዲት: Image #1: Designer/Illustrator/Creator Ion Avram, Dear Brand, 2019
Image #2: Designer/Illustrator/Creator Ion Avram, Dear Brand, 2019
Image #3: Designer/Illustrator/Creator Ion Avram, Dear Brand, 2019
Image #4: Designer/Illustrator/Creator Ion Avram, Dear Brand, 2019