Mi Transformers Optimus Prime Packaging ናይ ህንጻ ብሎክ መጻወቲ ዕሽጊ by Yang Zhang is a highly esteemed winner of the very prestigious 2021 ናይ ሓጺን ሽልማት A' Design Award in ንድፊ ማዕሸጊ Competition Category.
ሓጺንማዕሸጊ· 2021
Mi Transformers Optimus Prime Packaging ናይ ህንጻ ብሎክ መጻወቲ ዕሽጊ
by Yang Zhang
Client: Beijing AIQI Technology Co., Ltd.
ናይ ሓጺን ሽልማት A' Design Award Winner in ማዕሸጊ Category
Verified Award Winner
Verify Award Status for #106372The Design
About Mi Transformers Optimus Prime Packaging ናይ ህንጻ ብሎክ መጻወቲ ዕሽጊ
ናይ ሚ ትራንስፎርመርስ ኦፕቲመስ ፕራይም ዕሽጊ፣ ንህንጻ ብሎክ መጻወቲ ዝተነድፈ ናይ ወረቐት ዕሽጊ እዩ። ኣብ ቅድሚት እቲ ሳጹን፣ እቲ ዝተኣከበ ፍርያት ይርአ፣ በዚ ድማ ቅርጹን እተንቀሳቐስቲ ኽፍልታቱን ንዓደግቲ ንጹር ይኸውን። እቲ ቀሊልን ንጹርን ዘርፍን ናይ ሕብርታት ምርጫን ንባህሪ እቲ መጻወቲ ይንጸባርቕ። ተግባራት ምርኢትን ዕሽግን ኣብ ሓደ ቅርጺ ተጠሚሮም ኣለዉ። እቲ ልዕለዋይ ክዳን ብምኽፋት፣ ብንብርታት ዝተወደቡ ናይ ብሎክ ኸረጣታት የርኢ። እቲ ታሕተዋይ ሳጹን ናብ ክልቲኡ ወገናት ብምኽፋት፣ ንጹላት ናይ ምዕቃብ ሳጹናት ይምስርት። ክፍልታት ብዓይነቶም ክፍለሉ ይኽእሉ፣ እቲ ሳጹን ድማ ንዕለታዊ ምዕቃብ ዳግማይ ክጥቀመሉ ይከኣል።
The Recognition
About the ናይ ሓጺን ሽልማት A' Design Award
Mi Transformers Optimus Prime Packaging ናይ ህንጻ ብሎክ መጻወቲ ዕሽጊ ናይ ሓጺን ሽልማት A' Design Award ዝዓወተ እዩ፣ ካብ ጽቡቕ ዝተዳለዉ ፍጥረታት ዝጽበዩ ሞያውን ኢንዱስትሪኣውን ጠለባት ንዝመላኡ ጽቡቓት ዲዛይናት ዝወሃብ ክቡር ኣፍልጦ። ዘዓወቱ ሓጺን ዓቢ ክእለት፣ ልዑል ፍሉይነት፣ ክኢላዊ ርድኢትን ፈጠራዊ ዓቕምን ፈጣርዮም የርእዩ። Mi Transformers Optimus Prime Packaging ናይ ህንጻ ብሎክ መጻወቲ ዕሽጊ ብብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን፣ ተግባራውን ሓድሽን ፍጥረት ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ሓጺን ሽልማት A' Design Award ንዝበለጹ ልምድታት ኢንዱስትሪ የጣምር፣ ምስ ፍልጠትን ተውህቦን ዝተኣሳሰሩ ብቑዓት ቴክኒካውያን ባህርያት ድማ ኣለዎ። Mi Transformers Optimus Prime Packaging ናይ ህንጻ ብሎክ መጻወቲ ዕሽጊ ብጥንቃቐኡ ይኽበር፣ ንዓለም ዝሓሸ ቦታ ክትኸውን ዝሕግዙ ምምሕያሻት መዓርግ ህይወት ንምቕራብ ድማ ዝተዳለወ እዩ።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The front picture shows the shape and movability of the product, making it clear to consumers. The structure opening and closing design has a sense of ceremony.The package integrates display function and packaging function as a whole, which has the value of appreciation and collection.
- Dimensions & Packaging
- 413x328x90mm
- Tags
- Building block toys, Transformers, Optimus Prime, Toy bricks,
- Production Technology
- The structure integrates the display function and the packaging function as one, differentiated packaging structure creates a good product user interface, which truly realized using packaging to energize the brand. Materials: Paper
- Design Challenge
- Users can feel the innovation and intention of packaging design through every step of operation, interact with users with packaging, and let users participate in creating great product experience.
- Research
- In order to display the product and improve the user experience better, we chose the packaging design with a strong sense of ceremony and consideration for the user experience.
- Inspiration
- The front of the package shows consumers the product concept of "what you see is what you get" with the front of the product. The minimalist style and color matching perfectly demonstrate the role characteristics of the product image.The packaging structure focuses on the actual user experience.
- Project Duration
- The project started in December 2019 and finished in February 2020 in Beijing, China
- Operation Flow
- Open the upper cover and you will see the layered building block bags. The bottom box can be opened to the opposite sides to become several storage boxes, increase the storage area of building block parts, meet the needs of classification.The built-in structure of the package can be taken out as a separate storage box, so as to make more use of a box for recycling. Besides the function of storing block bags, it can also solve the storage problems in daily life. It is easy to operate but has a sense of ritual.
- Team Members
- Beijing AIQI Technology Co., Ltd.
- Image Credits
- Image #1:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #2:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #3:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #4:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #5:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
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