ዲዛይን Birds and Coffee መጠቅለሊ ብ Kristina Pacesaite ኣብ ናይ ውድድር ምድብ ንድፊ ማዕሸጊ ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2021 ናይ ብሩር ሽልማት A' Design Award እዩ።
ብሩርማዕሸጊ· 2021
Birds and Coffee መጠቅለሊ
ዓሚል: Kavos gurmanai
ኣብ ምድብ ማዕሸጊ ተሸላማይ ናይ ብሩር ሽልማት A' Design Award
ዝተረጋገጸ ተሸላማይ
ንቁጽሪ #106477 ሽልማት ኣረጋግጽእቲ ዲዛይን
ብዛዕባ Birds and Coffee መጠቅለሊ
ነፍሲ ወከፍ ፍርያት ቅኑዕ መጠቅለሊ የድልዮ። ነዚ መጠቅለሊ ብምምዕባል፡ ዲዛይነር ንሓደ ዕዉት ናይ ቡን መምዓዝ ኩባንያ ልዑል ጽሬት ዘለዎ ቡን ዝግደሱን ንመበገሲኡ ዝሕልውን ሓደስቲ ሰባት ክበጽሕ ሓጊዙ። ንመጠቅለሊ ሓድሽ መልክዕ ብምሃብ፡ ዲዛይነር ካብ ዳርጋ ኵሉ ዓለማት ዝመጽእ ብኢድ ዝተሰርሐ ቡን ዋጋ ንምዕባይ ይፍትን ነበረ። ናይ ነፍሲ ወከፍ ሃገር ስእሊ ኣዕዋፍ ንምጥቃም ዝተወሰደ ውሳነ፡ ኣብ ጎቦ ባህርያቶምን ንመወዳእታ ፍርያት ብኢድ ዝተሰርሐ ስምዒት ኣብ ዝህቡን ዝተመርኮሰ እዩ። ክራፍት ወረቐትን ዓሚቝ ጸሊም ቡናዊ ሕብሪ ናይቶም ስእልታትን እውን ንተመሳሳሊ ዕላማ የገልግሉ።
እቲ ኣፍልጦ
ብዛዕባ ናይ ብሩር ሽልማት A' Design Award
Birds and Coffee መጠቅለሊ ናይ ብሩር ሽልማት A' Design Award ዝዓወተ እዩ፣ ንጽቡቓት፣ ልዑላትን ዘስደምምን ላዕለዋይ ደረጃ ዘለዎም ዲዛይናት ዝወሃብ ብዘይተለምደ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ብሩር ፍሉይ ክእለት፣ ተውህቦን ጥበብን ዲዛይነራቶም ዘርእዩ ኣዚዮም ዘብርሁን ብዙሕ ፈጠራውያንን ስራሕቲ እዮም። Birds and Coffee መጠቅለሊ ዝበለጸ፣ ምሳሌ ዝኾነ፣ ብኣገዳሲ መገዲ ሞያውን ብዕምቆት ሓድሽን ስራሕ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ብሩር ሽልማት A' Design Award ብዙሕ ዝተራእየን ዝደነቐን ፈጠራ እዩ፣ ጥቕሚ ዘምጽእን ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዘስፍሕን። Birds and Coffee መጠቅለሊ ብብዙሕ ዝቐንኣሉ ፍጥረት እዩ፣ ድሌታት ዘበራብር፣ ጽቡቕ ስምዒታት ዘምጽእን ሰንቢድን ምድናቕን ዘበራብርን።
ድሕሪ እቲ ዲዛይን
ናይ ፕረስ ኪት
ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።
- ፍሉያት ባህርያት
- The project manifests the craftsmanship of coffee roasters by providing the handmade look of the packaging that shows the birds of each country. The dark brown color of the illustrations gives a unique feeling to the product.
- ዓቐንን ማዕሸግን
- Kraft doypack 160X230X40mm
Kraft bag 145X340mm - መለለዪታት
- packaging, doypack, coffee bag, coffee packaging, coffee illustration, bag design, kraft packaging, kraft bag
- ናይ ምፍራይ ቴክኖሎጂ
- Digital printing on kraft paper
- ናይ ዲዛይን ብድሆ
- It wasn't very challenging to create this packaging, The main challenge was to find the right postures of the birds and a balance of illustration style, that will be bold but still elegant. And also it was important that they will look sharp when printed on kraft paper bag.
- ምርምር
- The packaging design creates value added to a product which has major influence on customers purchasing decision process especially at the point of purchase. Visual research was started by investigating the other producer's offer in the same niche of coffee roasters in Lituanian market.
My vision was based on moodboards of different graphic images and typography styles that helped to define the main design solutions. All The birds chosen for the packaging represent each country, are simple but at the same time elegant ant memorable. - ምንጪ ሓሳብ
- I immediately thought of biology theme as a common thread among the nine coffee regions represented. After some sketching we've decided to use bird illustrations. The inspiration was found in a vintage biology books, birdwatcher's guides and botanical magazines and publications that describe the wide variety of species of each country.
- ናይ ፕሮጀክት ግዜ
- The project took about 2,5monts : it was started on March 2020 and was finnished by the end May.
- ናይ ስርሒት ፍሰት
- The main communication flow between the customer and a coffee roaster is through their online shop. We aimed for new customers who value quality coffee and care about it's origin. In this case the visual communication comes to the front line and the nice packaging is crutial for the better understanding of the product value.
- ኣባላት ጋንታ
- Kristina Pacesaite
ስፖንሰር ዝተገብረ
ልዕሊ Designers.org ዳህሰስ
ካብ ናይ ማስታወቂያ መሻርኽትና ፍርያት፣ ኣገልግሎታትን ዕድላትን ፍለጥ።
ተወሳኺ ንምርካብ
ተዛመድቲ ዲዛይናት
ካብ ተመሳሳሊ ምድብ ብብቕዓት ዝተመረጹ ተወሳኺ ሽልማት ዝተዓወቱ ዲዛይናት ድለዩ።
