ዲዛይን Fairy Fox ምክንኻን ቆርበት ብ Antonia Skaraki - A.S. Advertising ኣብ ናይ ውድድር ምድብ ንድፊ ማዕሸጊ ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2021 ናይ ብሩር ሽልማት A' Design Award እዩ።
ብሩርማዕሸጊ· 2021
Fairy Fox ምክንኻን ቆርበት
ብ Antonia Skaraki - A.S. Advertising
ዓሚል: Fairy Fox
ኣብ ምድብ ማዕሸጊ ተሸላማይ ናይ ብሩር ሽልማት A' Design Award
ዝተረጋገጸ ተሸላማይ
ንቁጽሪ #107898 ሽልማት ኣረጋግጽእቲ ዲዛይን
ብዛዕባ Fairy Fox ምክንኻን ቆርበት
ናብ ስምዒት ተፈጥሮ ዝኸይድ ጀብሃዊ ጉዕዞ እንቋዕ ብደሓን መፃእኩም። ነዞም ናይ ቆርበት ምክንኻን ፍርያት ዝኸትን ምስጢራዊ ስምዒት ተሰምዑ። እቲ ዲዛይን ነቲ ኣብ መንጎ ኣደ ተፈጥሮን ደቃን ዘሎ ምትእስሳር የመልክት፡ እቲ ልዑል ጽሬት ዘለዎ ንብረት ድማ ብምትንካፍ ዝስምዕ ስምዒትን ነዊሕ ግዜ ዝጸንሕ መርዓምን ይህብ። ናይ ውድድር ምውጋድን ናይ ኣንፈት ትንተናን ምስ ራእይን ስትራተጂን ዓሚል ዝጋጠም ናይ ዕድል ቦታታት ንምርካብ መሪሑ፡ እዚ ድማ ናብ ዘመናዊ፡ ቀሊልን ውዑይን ፓከጂንግ ዘብጽሕ።
እቲ ኣፍልጦ
ብዛዕባ ናይ ብሩር ሽልማት A' Design Award
Fairy Fox ምክንኻን ቆርበት ናይ ብሩር ሽልማት A' Design Award ዝዓወተ እዩ፣ ንጽቡቓት፣ ልዑላትን ዘስደምምን ላዕለዋይ ደረጃ ዘለዎም ዲዛይናት ዝወሃብ ብዘይተለምደ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ብሩር ፍሉይ ክእለት፣ ተውህቦን ጥበብን ዲዛይነራቶም ዘርእዩ ኣዚዮም ዘብርሁን ብዙሕ ፈጠራውያንን ስራሕቲ እዮም። Fairy Fox ምክንኻን ቆርበት ዝበለጸ፣ ምሳሌ ዝኾነ፣ ብኣገዳሲ መገዲ ሞያውን ብዕምቆት ሓድሽን ስራሕ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ብሩር ሽልማት A' Design Award ብዙሕ ዝተራእየን ዝደነቐን ፈጠራ እዩ፣ ጥቕሚ ዘምጽእን ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዘስፍሕን። Fairy Fox ምክንኻን ቆርበት ብብዙሕ ዝቐንኣሉ ፍጥረት እዩ፣ ድሌታት ዘበራብር፣ ጽቡቕ ስምዒታት ዘምጽእን ሰንቢድን ምድናቕን ዘበራብርን።
ድሕሪ እቲ ዲዛይን
ናይ ፕረስ ኪት
ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።
- ፍሉያት ባህርያት
- Feel the fairy-tale mystery surrounding these skincare products. The design reveals the bond between Mother Nature and her children, while the high quality materials lend a tactile feel and a lasting impression. Exceptional details imply high quality of the products. At the same time, it is easy for the average consumer to remember the product line and to recognize it at all points of sale. Packaging that gives rise to a range full of elegance and expressiveness. The final design strayed away from having traditional labels. Instead, it focused on simplicity, minimalism and warmth.
- ዓቐንን ማዕሸግን
- PVC labels on all the packages.
15x12cm
14,5x8,8cm - መለለዪታት
- baby, care, child, cream, fairy, fox, product, health, skincare
- ናይ ምፍራይ ቴክኖሎጂ
- Environmentally friendly. Plastic containers with PVC labels.
- ናይ ዲዛይን ብድሆ
- The brief was to create clean, fresh and minimal packaging with a touch of sophistication that would reflect the purity of the brand’s nature and express its core message, while also being friendly and welcoming at the same time, conveying the message of caring. Of course, the packaging should also reflect the brand story and all those values that it represents. And could you think of a better way to visualize it than a nod to our fox, the Fairy Fox, depicted with simplicity, bold and strong typography, and inviting warmth?
- ምርምር
- A thorough market research was conducted in order to frame the market, the competitors and the potential buyers. In addition, mood boards were formed to better express the values and ethos of the company, and to lead to a design concept.
- ምንጪ ሓሳብ
- Inspired by The Little Prince and the heart-warming messages of the wise fox in this enchanting fable of childhood years, the Fairy Fox brand ensures a Healthy Ever After ending to all skincare issues. Fairy Fox is a magical and mystical creature, famed for its kind-hearted nature and its vibrant personality, that comes to the rescue whenever need be, with purely natural skincare products made with lovingly handcrafted energy to nourish everyone’s skin from head to toe! The environmental protection and sustainability trend, as well as the healthy lifestyle concept, were also sources of inspiration.
- ናይ ፕሮጀክት ግዜ
- The project started in February 2016 in Athens, Greece, and finished in June 2020 in Athens, Greece.
- ናይ ስርሒት ፍሰት
- The packaging managed to turn consumers into adventurous travellers to the magic land of Mother Earth and the Fairy Fox heroine. A part of the brand story and USPs of the product were added on the lateral sides of the packaging, inviting the consumer not only to examine the product, but also to establish a communication between him or her and the brand.
- ኣባላት ጋንታ
- Creative Director: Antonia Skaraki
Art Director: Andreas Deskas
Copywriter: Sotiria Theodorou - ናይ ስእሊ ክረዲት
- Image #1: Illustrator Andreas Deskas, Hare, 2017
Image #2: Illustrator Andreas Deskas, Sheep, 2017
Image #3: Illustrator Andreas Deskas, Lizard, 2017
Image #4: Illustrator Andreas Deskas, Frog, 2017
Image #5: Illustrator Andreas Deskas, Squirrel, 2017
Image #6: Illustrator Andreas Deskas, Deer, 2017
Image #7: Illustrator Andreas Deskas, Turtle, 2017
ስፖንሰር ዝተገብረ
ልዕሊ Designers.org ዳህሰስ
ካብ ናይ ማስታወቂያ መሻርኽትና ፍርያት፣ ኣገልግሎታትን ዕድላትን ፍለጥ።
ተወሳኺ ንምርካብ
ተዛመድቲ ዲዛይናት
ካብ ተመሳሳሊ ምድብ ብብቕዓት ዝተመረጹ ተወሳኺ ሽልማት ዝተዓወቱ ዲዛይናት ድለዩ።
