ዲዛይን IBIS Bread Culinary Explorers ዳግማይ ምድራጅ ብራንድ ብ Wolkendieb Design Agency ኣብ ናይ ውድድር ምድብ ንድፊ ማዕሸጊ ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2021 ናይ ነሓስ ሽልማት A' Design Award እዩ።
ነሓስማዕሸጊ· 2021
IBIS Bread Culinary Explorers ዳግማይ ምድራጅ ብራንድ
ዓሚል: IBIS Backwarenvertriebs GmbH
ኣብ ምድብ ማዕሸጊ ተሸላማይ ናይ ነሓስ ሽልማት A' Design Award
ዝተረጋገጸ ተሸላማይ
ንቁጽሪ #108487 ሽልማት ኣረጋግጽእቲ ዲዛይን
ብዛዕባ IBIS Bread Culinary Explorers ዳግማይ ምድራጅ ብራንድ
ንልዕሊ 30 ዓመታት፡ IBIS Backwaren ፍሉይ ዓይነታት ባኒን ቪየንዋዝሪን ናብ ገበያ ጀርመን የቕርብ። ኣብ መደርደሪ ዝሓሸ ምልላይ ንምርካብ፡ Wolkendieb መንነት ብራንዶም ዳግማይ ኣቕሪቡ፡ ዝነበረ ፖርትፎሊዮኦምን ሓደስቲ ፍርያትን ዳግማይ ነድዒቡ። ናይቲ ሎጎ ብሪያዊ ጽልዋ ብድሙቕ-ቀይሕ ዝሕብር ፍሬምን፡ ኣብ ኩሉ ማዕከናት ዕቑብ ዝገበሮ ዓቐኑን ተሓዲሱን ተጠናኺሩን። እቲ ዕማም ጽሬትን ተለዋዋጥነትን ናይቶም ናይ በፍያ ፍርያት ምንጽጻር ነይሩ። ዝሓሸ ኣወዳድባን ናይ ተጠቃሚ ርድኢት ንምክትታልን፡ እቲ ፖርትፎሊዮ ናብ 2 ዓይነት ተመቒሉ፡ ባኒን ቪየንዋዝሪን።
እቲ ኣፍልጦ
ብዛዕባ ናይ ነሓስ ሽልማት A' Design Award
IBIS Bread Culinary Explorers ዳግማይ ምድራጅ ብራንድ ናይ ነሓስ ሽልማት A' Design Award ዝዓወተ እዩ፣ ብፈጠራ፣ ርእሰ ሓይልን ስቕታን ዝፍለዩ ብልጫ ዘለዎም ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ነሓስ ሰፊሕ ተሞክሮ፣ ምሕሳብን ርእሰ ምምዕባልን ዲዛይነራቶም ዘረጋግጹ ኣዚዮም ክኢላታትን ብዘደንቕ መገዲ ፈጠራውያንን ኣርቴፋክትታት እዮም። IBIS Bread Culinary Explorers ዳግማይ ምድራጅ ብራንድ ብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን ብኣገዳሲ መገዲ ሞያውን ሓድሽን ኣቕሓ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ነሓስ ሽልማት A' Design Award ኣብ ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዝበለጹ ልምድታት ዘጣምር፣ ንዝርዝር ብዝህቦ ኣቓልቦ ድማ ዝበለጸ እዩ። IBIS Bread Culinary Explorers ዳግማይ ምድራጅ ብራንድ ድልየታት ብጽባቐ የማልእ፣ ንድሌታት ይትንክፍ፣ ንስምዒታት የማርኽን ሕቶ ድማ የሰሕብን።
ድሕሪ እቲ ዲዛይን
ናይ ፕረስ ኪት
ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።
- ፍሉያት ባህርያት
- Showcasing recipes for every product demonstrates how easy it is for the consumer to indulge himself home. The bread range gathers iconic specialities such as French baguette, Finnish bread or Italian Ciabatta. Top-viewed photos in the making on a dark slate background show how tasty and modern the brand is. The result is a trendy and premium design with a strong encouragement message for the consumer to try it home.
- ዓቐንን ማዕሸግን
- Printed or labelled films with different sizes according to each product’s characteristics. The back of packagings are always free of design to allow the consumer to see the products correctly and most of the time, there is a window in the front.
- መለለዪታት
- packaging, brand image, rebranding, Wolkendieb, mass market, range, Ibis Backwaren, bakery, bread, Germany
- ናይ ምፍራይ ቴክኖሎጂ
- All products are packed in either molded film, flow packs or film bags. Some products are labelled, some are directly film printed. The aim was to create a consistent and modern brand image for the bread range under consideration of the different printing methods.
- ናይ ዲዛይን ብድሆ
- The challenge for the design agency Wolkendieb was to create an eye-catching and modern design that would boost the quality feeling of the products without over-selling them. The new brand image had to incorporate controversial objectives, and had to fit with a pre-defined brand platform.
- ምርምር
- Together, Wolkendieb and IBIS explored the brand image and brand platform by using focus group discussions with IBIS consumers and non-consumers. Design ideas for rebranding and packaging relaunch, based on these insights, were proposed by Wolkendieb. New brand identity and new packagings were extensively tested with both already-consumers and non-consumers of IBIS. The new brand image was positively received in both target groups.
- ምንጪ ሓሳብ
- IBIS Backwaren brings bread specialities into German market for over 30 years. In order to get to the next level of recognition in shelves, design agency Wolkendieb relifted their brand image. The task was to reflect the quality and versatility of the product range. Therefore, the whole brand portfolio was redesigned, extended and separated in two categories: bread and viennoiseries. By creating different looks according to consumer insights, portfolio was clearer structured and finally got that missing wow-effect.
- ናይ ፕሮጀክት ግዜ
- The project started in July 2018 in Aachen, Germany and finished in December 2019. It was exhibited in ISM Cologne trade fair in January 2020.
- ናይ ስርሒት ፍሰት
- Old IBIS products had a low to inexistant focus on brand image. After Wolkendieb's brand and packaging relaunches, in-shelf recognition from consumers has dramatically increased, therefore boosting the sales. Each product has its own tasty recipe and atmosphere. A white serif script finishes off the homemade touch. Wolkendieb created a new logo which acts as a quality flag on the packaging. Each product family is visualised through icons and on-pack statements, which show the versatility of the new IBIS design.
- ኣባላት ጋንታ
- Creative Director: Annika Reuber
Art Director: Chloé Noret
Junior Art Director: Daskia Frohn - ናይ ስእሊ ክረዲት
- Image #1: IBIS, Bread Culinary Explorers, 2020
Image #2: IBIS, Bread Culinary Explorers, 2020
Image #3: IBIS, Bread Culinary Explorers, 2020
Image #4: IBIS, Bread Culinary Explorers, 2020
Image #5: IBIS, Bread Culinary Explorers, 2020
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ተዛመድቲ ዲዛይናት
ካብ ተመሳሳሊ ምድብ ብብቕዓት ዝተመረጹ ተወሳኺ ሽልማት ዝተዓወቱ ዲዛይናት ድለዩ።
