Haci Bekir Halva መዕሸጊ by Polin Kuyumciyan

Haci Bekir Halva መዕሸጊ by Polin Kuyumciyan is a highly esteemed winner of the very prestigious 2021 ናይ ሓጺን ሽልማት A' Design Award in ንድፊ ማዕሸጊ Competition Category.

ሓጺንማዕሸጊ· 2021

Haci Bekir Halva መዕሸጊ

by Polin Kuyumciyan

Client: Haci Bekir

ናይ ሓጺን ሽልማት A' Design Award Winner in ማዕሸጊ Category

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Colors

The Design

About Haci Bekir Halva መዕሸጊ

ሓጂ በኪር ካብቶም ኣብ ዓለም ዝዓበዩ ብራንድታት ሓደ ኮይኑ፣ ዓብዪ ውርሻ ኣለዎ። ስም እቲ ብራንድ ብኣውቶማቲክ ምስ ጽሬትን ዕግበት ፍርያትን ይተሓሓዝ እኳ እንተኾነ፣ ከምዚ ዓይነት ኣረጊት ብራንድ ንሓድሽ ወለዶ ክስሕብ ኣጸጋሚ እዩ። ብዝወሰኸ ህዝባውነት ሓልቫ ኣብ ቱርካዊ መግቢ ኣዝማድ፣ እቲ ብራንድ ካብዚ ክረብሕን መዕሸጊ ሓልቫኡ ዘመናዊ ክገብሮን ደለየ። እቶም ቀሊል ግን ንዓይኒ ዝስሕቡ ቅዲታትን ሕብርታትን ናይቲ ሓድሽ ዲዛይን፣ ሓጂ በኪር በጽሒኦምን ፍልጠት ብራንዶምን ክስፍሑ የኽእሎም። እቶም ናይ ዲዛይን ቅዲታትን ሕብርታትን ክልቲኦም ብሰለስተ ንጥረ ነገራት ሓልቫን ሸካማቱን ተበራቢሮም እዮም።

The Recognition

About the ናይ ሓጺን ሽልማት A' Design Award

Haci Bekir Halva መዕሸጊ ናይ ሓጺን ሽልማት A' Design Award ዝዓወተ እዩ፣ ካብ ጽቡቕ ዝተዳለዉ ፍጥረታት ዝጽበዩ ሞያውን ኢንዱስትሪኣውን ጠለባት ንዝመላኡ ጽቡቓት ዲዛይናት ዝወሃብ ክቡር ኣፍልጦ። ዘዓወቱ ሓጺን ዓቢ ክእለት፣ ልዑል ፍሉይነት፣ ክኢላዊ ርድኢትን ፈጠራዊ ዓቕምን ፈጣርዮም የርእዩ። Haci Bekir Halva መዕሸጊ ብብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን፣ ተግባራውን ሓድሽን ፍጥረት ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ሓጺን ሽልማት A' Design Award ንዝበለጹ ልምድታት ኢንዱስትሪ የጣምር፣ ምስ ፍልጠትን ተውህቦን ዝተኣሳሰሩ ብቑዓት ቴክኒካውያን ባህርያት ድማ ኣለዎ። Haci Bekir Halva መዕሸጊ ብጥንቃቐኡ ይኽበር፣ ንዓለም ዝሓሸ ቦታ ክትኸውን ዝሕግዙ ምምሕያሻት መዓርግ ህይወት ንምቕራብ ድማ ዝተዳለወ እዩ።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Haci Bekir decided to update their products' packaging and prints in order to catch up with 21st century trends and appeal to a younger customer group as well.
Halva is a very traditional dessert but is now becoming very hip again. So Haci Bekir wanted to utilize halva's popularity and be able to address to the new generation. The new packaging design uses the hip stripe patterns and pop colors in order to modernize the traditional taste of halva.
Dimensions & Packaging: This project consists of three halva boxes and they all have same size sleeves: 141 x 302 mm.
Tags: packaging, box, design, patterns, food
Production Technology: The product itself comes within a plastic container. But the container itself looked insufficient for the presentation so we decided to cover the box with a carton sleeve. The production was easy and the box was covered and became more presentable.
Design Challenge: The challenging part of this design was to appeal to the younger generation while maintaining the legacy of Haci Bekir. The halva box designs are very hip but also simple because the brand name and logo also had to stand out. Also, halva does not have a specific shape, so it was harder to find a key visual to build upon. But the ingredients of each flavour gave it an organic pattern which ended up on the end design.
Research: The research was mostly based on different representations of each flavour of the three boxes. The flavours had to be represented in a series and the research process was all about sketches of patterns and ideas.
Inspiration: The simple geometric patterns were inspired from the main ingredients and the texture of each halva kind. Plain halva has straight lines to indicate its smooth texture, halva with cocoa has a wavy texture, thus the wavy pattern and halva with pistachio has a crunchy looking texture and the zigzag lines are chosen to hint the crunchiness. Bold and flashy colors were picked in order to give the brand and the product a fresh and young look.
Project Duration: The project started in December 2019 and finished in February 2020, in Istanbul.
Operation Flow: The bicentennial brand is already very well known but its age makes it harder to connect to the new generation. The updated packaging design for halva boxes enables the brand to appeal to a younger audience because it presents trendy patterns and flashy colors.
Image Credits: Image #1: Photographer Daçya Lisan, 2020.
Image #2: Photographer Daçya Lisan, 2020.
Image #3: Photographer Daçya Lisan, 2020.
Image #4: Photographer Daçya Lisan, 2020.
Image #5: Photographer Daçya Lisan, 2020.