Snow Time L ወይን by Evan Chen and Ziming Guo is a highly esteemed winner of the very prestigious 2021 ናይ ብሩር ሽልማት A' Design Award in ንድፊ ማዕሸጊ Competition Category.
ብሩርማዕሸጊ· 2021
Snow Time L ወይን
Client: Lascaux Design Institute Inc.
ናይ ብሩር ሽልማት A' Design Award Winner in ማዕሸጊ Category
Verified Award Winner
Verify Award Status for #110335The Design
About Snow Time L ወይን
ጉ ዩ ሎንግ ሻን ኣብ ቻይና እቲ ዝዓበየ ጉጅለ ባህላዊ ብጫ ወይን እዩ፣ ኣብ 1664 ዝተመስረተ። ንጉ ዩ ሎንግ ሻን ዝተፈጠረ እቲ ሓድሽ ፍርያት፣ ንስሱዕ ግዜ ምጽናሕ ዝብል ሓሳብ የመሓላልፍ። እቲ ግራፊካዊ ዲዛይን ኣብ ሓሳባት ማይ፣ በረድ፣ ስኒ ሩዝን ግዜን ዝተመርኰሰ እዩ፣ እዚኦም ኣብ ብጫ ወይን ኣገደስቲ እዮም፣ ከምኡ'ውን ነቲ ናይቲ ቦታ ኣኽራናትን ማያትን ብምስኣል ሙሉእ ስእሊ ይፈጥር። ንደቂ ኣንስትዮ ተጠቀምቲ ዝተዳለወ ፍሉይ ጠርዙዝ ማሕተሚ ኣዘውቲሮም፣ ፓልፕ ፕረስ ፊልም ብምጥቃም፣ ከምኡ'ውን ምስ ኢንዴንቴሽን ፕሮሰስ ብምውህሃድ፣ ናይ በረድ ዝዐፅፈካ ስምዒት ፈጢሮም።
The Recognition
About the ናይ ብሩር ሽልማት A' Design Award
Snow Time L ወይን ናይ ብሩር ሽልማት A' Design Award ዝዓወተ እዩ፣ ንጽቡቓት፣ ልዑላትን ዘስደምምን ላዕለዋይ ደረጃ ዘለዎም ዲዛይናት ዝወሃብ ብዘይተለምደ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ብሩር ፍሉይ ክእለት፣ ተውህቦን ጥበብን ዲዛይነራቶም ዘርእዩ ኣዚዮም ዘብርሁን ብዙሕ ፈጠራውያንን ስራሕቲ እዮም። Snow Time L ወይን ዝበለጸ፣ ምሳሌ ዝኾነ፣ ብኣገዳሲ መገዲ ሞያውን ብዕምቆት ሓድሽን ስራሕ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ብሩር ሽልማት A' Design Award ብዙሕ ዝተራእየን ዝደነቐን ፈጠራ እዩ፣ ጥቕሚ ዘምጽእን ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዘስፍሕን። Snow Time L ወይን ብብዙሕ ዝቐንኣሉ ፍጥረት እዩ፣ ድሌታት ዘበራብር፣ ጽቡቕ ስምዒታት ዘምጽእን ሰንቢድን ምድናቕን ዘበራብርን።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Guyue Long Shan is the largest yellow wine group in China, started in 1664, is a popular traditional yellow wine brand in China. It has many classic yellow wine products, and a loyal customer base of middle-aged and elderly people. It needs to develop some new products to cater to the younger consumers.
- Dimensions & Packaging
- The size is 275mm*68mm*68mm, and the paper seal at the bottle mouth simulates the dynamic opening of yellow rice wine, increasing the sense of ceremony.
- Tags
- logo，packaging，illustrations，graphics
- Production Technology
- Glass bottle model development, paper embossed hot stamping, solid wood and cork combination.
- Design Challenge
- Grasp the relationship between traditional brands and emerging markets to guide packaging design.
- Research
- We combine the Chinese yellow wine culture with the local city culture of Shaoxing, and the yellow wine brewing process to form the bottle label illustration. Time/lake water/glutinous rice/snowflakes form the auxiliary graphics. This is our attempt to expand the image of Huangjiu.
- Inspiration
- We created a young new product for Guyuelongshan, Falling Snow, to convey the idea of enjoying slow times. Water, glutinous rice and time are essential in making yellow rice wine, while the lees of Fragrant snow wine are as white as snow. So we use abstract snowflakes to express time/water/glutinous rice, and draw the local mountains and water to form a complete picture. For female users developed a thin packaging, using pulp press film, and combined with the indentation process, to produce a snow wrap feeling.
- Project Duration
- The project was launched in Shaoxing in July 2020.
- Operation Flow
- When customers get their Snow Time Wine, they will touch the special crafted pawn paper bottle sticker. Tear off the top seal, open the cork, pour yourself a glass of aged yellow wine and enjoy Slow Time.
- Team Members
- Evan Chen
Ziming Guo
Leti Liu
Suheng Yao
Yoga Zhai
Fan Zhang
Min Fang
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