Super Leg packaging ናይ ገዛእ ርእሱ by Chen Wang is a highly esteemed winner of the very prestigious 2021 ናይ ሓጺን ሽልማት A' Design Award in ንድፊ ማዕሸጊ Competition Category.
ሓጺንማዕሸጊ· 2021
Super Leg packaging ናይ ገዛእ ርእሱ
by Chen Wang
Client: Three Squirrels
ናይ ሓጺን ሽልማት A' Design Award Winner in ማዕሸጊ Category
Verified Award Winner
Verify Award Status for #111442The Design
About Super Leg packaging ናይ ገዛእ ርእሱ
Super Leg ናይ ሓደ ቻይናዊ ናይ ምግቢ ብራንድ ናይ ስናክ ጥርኑፍ ኣሽኳ እዩ። እዚ ጥርኑፍ ኣሽኳ ነቲ ናይ ብራንድ ምልክት (mascot)፣ ዥያውጅያን ዝተባህለ ስፍራዊ ሽኮኮ፣ ኣብ ልዕሊ ሓደ ዓቢ ናይ ደርሆ ኣእጋር (drumstick) ደቂሱ ብምግቢ ክባህግ እናሃለወ፣ ክዳውንቱ ግና ብሸልፍ ተታሒዙ ዘርኢ ስእሊ የርኢ። እዚ ስእላዊ ትሕዝቶ ካብ ሓደ ካርቱን ትርኢት፣ ኣብቲ ኣንጭዋ ቸርቸርን ትሰርቕን ብድሙ ትታሓዝን ዘርኢ ዝነበረ ተነቢሩ እዩ። እቲ ብስኒ ተበሲዑ ዝመስል ክፋል ናይቲ ደርሆ ኣእጋር፣ መስኮት ፈጢሩ፣ እቲ ኣብ ውሽጢ ዘሎ ስጋ ክርአ ይገብር። እዚ ንድፊ ነቲ ናይ ብራንድ ምልክት ምስ እቲ ፍርያት ብምትሕሓዝ፣ እቲ ጥርኑፍ ኣሽኳ ኣብ መንጎ ተመሳሰልቲ ፍርያት ኣብ መደርደሪ ንጹር ኮይኑ ክረአ ይሕግዝ።
The Recognition
About the ናይ ሓጺን ሽልማት A' Design Award
Super Leg packaging ናይ ገዛእ ርእሱ ናይ ሓጺን ሽልማት A' Design Award ዝዓወተ እዩ፣ ካብ ጽቡቕ ዝተዳለዉ ፍጥረታት ዝጽበዩ ሞያውን ኢንዱስትሪኣውን ጠለባት ንዝመላኡ ጽቡቓት ዲዛይናት ዝወሃብ ክቡር ኣፍልጦ። ዘዓወቱ ሓጺን ዓቢ ክእለት፣ ልዑል ፍሉይነት፣ ክኢላዊ ርድኢትን ፈጠራዊ ዓቕምን ፈጣርዮም የርእዩ። Super Leg packaging ናይ ገዛእ ርእሱ ብብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን፣ ተግባራውን ሓድሽን ፍጥረት ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ሓጺን ሽልማት A' Design Award ንዝበለጹ ልምድታት ኢንዱስትሪ የጣምር፣ ምስ ፍልጠትን ተውህቦን ዝተኣሳሰሩ ብቑዓት ቴክኒካውያን ባህርያት ድማ ኣለዎ። Super Leg packaging ናይ ገዛእ ርእሱ ብጥንቃቐኡ ይኽበር፣ ንዓለም ዝሓሸ ቦታ ክትኸውን ዝሕግዙ ምምሕያሻት መዓርግ ህይወት ንምቕራብ ድማ ዝተዳለወ እዩ።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Three Squirrels is a Chinese snack brand, and each of their product packaging has its iconic squirrel image. When designing the packaging of a series of products such as Super Leg, how to combine the brand's mascot （squirrel） with the product, and at the same time stand out from the many similar products on the shelf, is our first consideration in this design.
- Inspiration
- The design is inspired by the plot in the cartoon "Cat and Mouse" where the mouse steals cheese and is caught by the cat. In this package, the squirrel Xiaojian lay on the huge chicken drumsticks, ecstatically enjoying the food, but unexpectedly the clothes were caught by the shelves. The part of the chicken leg that is torn apart by the teeth is the window of the package, through which you can see the delicious meat inside.
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