Renata-A ቀንዲ ተግባር፡ መጠቕለሊ ሻምፑ by Hsiao Che Hou is a highly esteemed winner of the very prestigious 2021 ናይ ብሩር ሽልማት A' Design Award in ንድፊ ማዕሸጊ Competition Category.
ብሩርማዕሸጊ· 2021
Renata-A ቀንዲ ተግባር፡ መጠቕለሊ ሻምፑ
Client: Renata
ናይ ብሩር ሽልማት A' Design Award Winner in ማዕሸጊ Category
Verified Award Winner
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About Renata-A ቀንዲ ተግባር፡ መጠቕለሊ ሻምፑ
ረናታ-ኤ ንሓደ ብራንድ ክንክን ጸጕሪ ዝተነድፈ ጥርሙዝ ሻምፑ እዩ። እቲ ኣካል ናይቲ ጥርሙዝ ካብቶም ኣብ ታይዋን ዝርከቡ ሓረስቶት ሻሂ ዝተኣከበ ተደርብዩ ዝጸንሐ ጭናፍር ሻሂ ብዝፈረየ ባዮ-መሰረት ዘለዎ ጥረ-ነገር እዩ ተሰሪሑ። እዚ ጥረ-ነገር እዚ 40 ሚእታዊት ካብቲ ፔትሮኬሚካላዊ ፕላስቲክ ይትክእ፡ ንፍንዋ ካርቦን ንምንካይ ድማ ይሕግዝ። እቲ ጥርሙዝ ከምቶም ልሙዳት ኣቕሓ ፕላስቲክ ጽኑዕ ኰይኑ፡ ክሳብ ዳግም ክጥቀም ይኽእል፡ ድሕሪ ምንዳዱ እውን ኣብ ሓመድ መርዛማ ንጥረ-ነገራት ኣየውጽእን። እቲ መጠቕለሊ ብቻይንኛ ኣቚጽልቲ ዕፅዋት ዝተሰርሐ ሻምፑ ዝሓዘ ኰይኑ፡ እቲ ንድፊ ንቴማ ዳግም-ውልደት የንጸባርቕ።
The Recognition
About the ናይ ብሩር ሽልማት A' Design Award
Renata-A ቀንዲ ተግባር፡ መጠቕለሊ ሻምፑ ናይ ብሩር ሽልማት A' Design Award ዝዓወተ እዩ፣ ንጽቡቓት፣ ልዑላትን ዘስደምምን ላዕለዋይ ደረጃ ዘለዎም ዲዛይናት ዝወሃብ ብዘይተለምደ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ብሩር ፍሉይ ክእለት፣ ተውህቦን ጥበብን ዲዛይነራቶም ዘርእዩ ኣዚዮም ዘብርሁን ብዙሕ ፈጠራውያንን ስራሕቲ እዮም። Renata-A ቀንዲ ተግባር፡ መጠቕለሊ ሻምፑ ዝበለጸ፣ ምሳሌ ዝኾነ፣ ብኣገዳሲ መገዲ ሞያውን ብዕምቆት ሓድሽን ስራሕ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ብሩር ሽልማት A' Design Award ብዙሕ ዝተራእየን ዝደነቐን ፈጠራ እዩ፣ ጥቕሚ ዘምጽእን ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዘስፍሕን። Renata-A ቀንዲ ተግባር፡ መጠቕለሊ ሻምፑ ብብዙሕ ዝቐንኣሉ ፍጥረት እዩ፣ ድሌታት ዘበራብር፣ ጽቡቕ ስምዒታት ዘምጽእን ሰንቢድን ምድናቕን ዘበራብርን።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The natural bottle as a starting point is made from Taiwanese tea stems, making it environmentally friendly and everlasting. The design uses the only “globally EU certified” tea stem bio-based recycled shampoo bottle. The emphasis is on the global environment along with the requirements and persistence of quality.
- Dimensions & Packaging
- 8cm x 3.5cm x 16cm
- Tags
- Package Design, Visual Design, Brand Design
- Production Technology
- PLA(Biomass Plastics) / HDPE / Paper
- Design Challenge
- RENATA-A Pure Chinese Formula Shampoo contains a variety of Chinese herbal extracts. For millennia it is said to have an irreplaceable natural energy, bringing this heritage into hair washing gives the hair the purest natural regeneration and care.
- Research
- RENATA-A Pure Shampoo applies the tea that represents Taiwan’s emotions to product packaging, collects discarded tea stalks from tea farmers in Taiwan, and produces a NPPm bio-based green bottle body that replaces 40% of petrochemical plastic to reduce Carbon emissions! The shampoo bottle not only has the same durability and durability as traditional petrochemical plastics, but also does not produce toxic substances such as dioxin to pollute the soil after incineration, and it can be recycled and reused.
- Inspiration
- RENATA-A Pure Chinese Formula Shampoo contains a variety of Chinese herbal extracts. For millennia it is said to have an irreplaceable natural energy, bringing this heritage into hair washing gives the hair the purest natural regeneration and care.
"Regeneration" gives living hair vitality, at the same time "Regrowth" also represents the concept of environmental protection, which is in line with the philosophy of RENATA-A Pure Chinese Formula Shampoo brand! - Project Duration
- 2019 in Taoyuan / Taiwan
- Operation Flow
- NA
- Patents
- NA
- Team Members
- NA
- Image Credits
- DESIGNER / HOU, HSIAO CHE
PHOTOGRAPHER / OU CHIEH-JU
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