Rosa Roxburghii ናይ ሻሂ መዐሸጊ by Guangzhou Cheung Ying Design Co., Ltd. is a highly esteemed winner of the very prestigious 2021 ናይ ወርቂ ሽልማት A' Design Award in ንድፊ ማዕሸጊ Competition Category.
ወርቂማዕሸጊ· 2021
Rosa Roxburghii ናይ ሻሂ መዐሸጊ
by Guangzhou Cheung Ying Design Co., Ltd.
Client: Guangzhou Cheung Ying Design Co., Ltd.
ናይ ወርቂ ሽልማት A' Design Award Winner in ማዕሸጊ Category
Verified Award Winner
Verify Award Status for #111732The Design
About Rosa Roxburghii ናይ ሻሂ መዐሸጊ
ሮዛ ሮክስበርጊ ንዝዕሸግ ኣብ ታኒካ ዝቐርብ መስተ ሻሂ ዝተዳለወ ዲዛይን መዐሸጊ እዩ። እቲ መትሓዚ ካብ ኣሉሚንየም ዝተሰርሐ ታኒካ ኮይኑ፡ 65 ሚሜ ንውሓት፡ 65 ሚሜ ስፍሓትን 95 ሚሜ ቁመትን ዘለዎ ኮይኑ፡ 245 ሚሊ ሊትሮ ዓቕሚ ኣለዎ። እቲ ግራፊክስ ብቻይናዊ ቅዲ ዝተሳእለ ስእሊ ናይ ሮዛ ሮክስበርጊ ገነት ሻሂ ይጥቀም፡ እዚ ድማ ካብ ምትካል ክሳብ ምምራጽ ጥረ ነገራት ዝተገብረ ጥንቃቐ የንጸባርቕ። ባህላዊ ቻይናዊ ኣቕሑትን ናይ በረኸት ምልክት ዝኾነ ቀይሕ ቀንዲ ሕብርን ነቲ ኣቀማምጣ ይቐርጽዎ። እቲ መዐሸጊ ነቲ ፍርያት ንጹር መንነት ንምሃብን ጥዕና፡ ተፈጥሮኣውነት፡ ሓይሊ ህይወትን ውርሻን ንምግላጽን ዝተፈጥረ እዩ።
The Recognition
About the ናይ ወርቂ ሽልማት A' Design Award
Rosa Roxburghii ናይ ሻሂ መዐሸጊ ናይ ወርቂ ሽልማት A' Design Award ዝዓወተ እዩ፣ ንቀዳምነት ደረጃ ዘለዎም፣ ዘገርሙን ዝተፈልዩን ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ወርቂ ጥበብን ፍልጠትን ክእለትን ዲዛይነራቶም ዘንጸባርቑ ኣዚዮም ሓደሽቲ፣ ርእይቶ ዘለዎምን ዘንጸባርቑን ፍጥረታት እዮም። Rosa Roxburghii ናይ ሻሂ መዐሸጊ ዘይተራእየ ዋጋ ዘምጽእ ኣዚዩ ዝተሞገሰ፣ ዝንባሌ ዘቐምጥን ሓውሲ ዝመስልን ፈጠራ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ወርቂ ሽልማት A' Design Award ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ብብዙሕ ጥቕሚ ዘስፍሕ ዘደንቕ ዝኽበር ፕሮጀክት እዩ። Rosa Roxburghii ናይ ሻሂ መዐሸጊ ሓያል ድሌት ዘሕድር፣ ተሃዋሕዋሕ ዘበራብር፣ ፈጠራ ዘተባብዕን ንዓና ዘማርኽን እዩ።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Due to the lack of personalization of the old packaging of the product which visual communication information is unclear, there is no unique imprint of its own category. Therefore, in order to better communicate with consumers, enhance the local characteristics and charm of rosa roxburghii and tea culture, and convey the new concept of "health, naturalness, vitality, and inheritance", a brand-new appearance design is needed to carry and present the concept and values behind the brand.
- Dimensions & Packaging
- The packaging with a capacity of 245ml，the packaging size is 65mm in length, 65mm in width and 95mm in height.
- Tags
- Rosa Roxburghii,Tea packaging,Traditional Chinese elements,Illustration,Beverage Packaging
- Production Technology
- The design material is made of aluminum can.
- Design Challenge
- The challenge mainly lies in how to better improve the awareness and competitiveness of rosa roxburghii tea in the consumer market, so as to make it stand out among the competing products. To address this challenge, we have added the healthy and natural attributes of rosa roxburghii tea to the traditional tea culture elements. Through visual creativity and brand integration, we further improved the relationship between the brand and consumers, and brought consumers a more reliable sense of brand trust.
- Research
- With the continuous improvement of living standards, people pay more and more attention to the quality of life, and have higher requirements for the aesthetics of packaging design and the charm it shows. Therefore, on the basis of retaining the traditional "tea" cultural characteristics of the product, our design has incorporated modern art elements, which is to interpret the life attitude conveyed by the brand – "returning to original nature, and staying healthy and progressive."
- Inspiration
- The overall design is based on the Chinese style illustration of rosa roxburghii tea garden, which outlines the rigor from planting to selection of materials that is embedded in the brand, and conveys the essence of the fusion of Chinese tea and rosa roxburghii. The design is also created on the basis of culture inheritance by adopting Chinese auspicious red as the theme color, and with layout incorporated with traditional Chinese elements.
- Project Duration
- The project started in April 2019 in Guangzhou, and finished in September 2019 in Guangzhou.
- Operation Flow
- With the tea beverage market constantly developing, safety and health have become the major concerns of consumers in their choice of tea beverage. Therefore, in order to create a healthy, natural, and high-quality brand, the illustrations have a creative style combining nature with vitality, echoing with people’s original desire.
- Team Members
- Creative Director: Zhiji Dong
Designer: Lu Gu
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