Liu Fangling ናይ ጨው ፈጅሊ (ራዲሽ) መጠቅለሊ ፓኬጂንግ by Pufine Advertising Ltd. Co. is a highly esteemed winner of the very prestigious 2021 ናይ ሓጺን ሽልማት A' Design Award in ንድፊ ማዕሸጊ Competition Category.
ሓጺንማዕሸጊ· 2021
Liu Fangling ናይ ጨው ፈጅሊ (ራዲሽ) መጠቅለሊ ፓኬጂንግ
by Pufine Advertising Ltd. Co.
Client: Enshi Shidahao Modern Agricultural Industry Co., Ltd.
ናይ ሓጺን ሽልማት A' Design Award Winner in ማዕሸጊ Category
Verified Award Winner
Verify Award Status for #111775The Design
About Liu Fangling ናይ ጨው ፈጅሊ (ራዲሽ) መጠቅለሊ ፓኬጂንግ
ሊዩ ፋንግሊንግ ንጨው ፈጅሊ (ራዲሽ) ዝተዳለወ ናይ ህያብ ሳጹን ፓኬጂንግ ዲዛይን እዩ። እቲ ደገዊ ሳጹን ብስእሊ ኣደን ጓልን ኣብ ኣኽራን ፈጅሊ ክተኽላ ዘርእይ ትርኢት ዘጌጸ ኮይኑ፡ ነቲ ፍርያት ምስቶም ዘፍርይዎ ሰባት ዘተኣሳስር ዛንታ ይገልጽ። እቲ ውሽጣዊ ሳጹን ከምቲ ቅርጺ ፈጅሊ ተሰሪሑ፡ ነታ ፈጅሊ ካብ መሬት እትውጻእሉ ህሞት የዘኻኽር። እቲ ደገዊ መጠቅለሊ ካብ ወረቐት ዝተሰርሐ ብምዃኑ፡ ዳግማይ ክዳለው ከምኡ'ውን ብተፈጥሮኣዊ መንገዲ ክብላሽ ይኽእል። ነፍስወከፍ ግዲ ኣብ ቀሊል ናይ ኣሉሚንየም ፎይል ኮንተይነር ተዓሺጉ ንፅህናኡ ዝሓለወን ብቐሊሉ ንምጅሃር ዝጥዕምን እዩ። ድሕሪ ምጥቃሙ፡ እቲ ብቅርጺ ፈጅሊ ዝተሰርሐ ሳጹን ንኣናእሽቱ ንብረታት ክዕቅብ ይኽእል።
The Recognition
About the ናይ ሓጺን ሽልማት A' Design Award
Liu Fangling ናይ ጨው ፈጅሊ (ራዲሽ) መጠቅለሊ ፓኬጂንግ ናይ ሓጺን ሽልማት A' Design Award ዝዓወተ እዩ፣ ካብ ጽቡቕ ዝተዳለዉ ፍጥረታት ዝጽበዩ ሞያውን ኢንዱስትሪኣውን ጠለባት ንዝመላኡ ጽቡቓት ዲዛይናት ዝወሃብ ክቡር ኣፍልጦ። ዘዓወቱ ሓጺን ዓቢ ክእለት፣ ልዑል ፍሉይነት፣ ክኢላዊ ርድኢትን ፈጠራዊ ዓቕምን ፈጣርዮም የርእዩ። Liu Fangling ናይ ጨው ፈጅሊ (ራዲሽ) መጠቅለሊ ፓኬጂንግ ብብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን፣ ተግባራውን ሓድሽን ፍጥረት ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ሓጺን ሽልማት A' Design Award ንዝበለጹ ልምድታት ኢንዱስትሪ የጣምር፣ ምስ ፍልጠትን ተውህቦን ዝተኣሳሰሩ ብቑዓት ቴክኒካውያን ባህርያት ድማ ኣለዎ። Liu Fangling ናይ ጨው ፈጅሊ (ራዲሽ) መጠቅለሊ ፓኬጂንግ ብጥንቃቐኡ ይኽበር፣ ንዓለም ዝሓሸ ቦታ ክትኸውን ዝሕግዙ ምምሕያሻት መዓርግ ህይወት ንምቕራብ ድማ ዝተዳለወ እዩ።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Illustrated the scene of a young mother and her daughter planting radishes in the mountains, so as to close the intimacy between the product and female consumers. The inner box adopts the shape of radish, which reminds us of the scene of radish being pulled up from the ground, enhancing the natural, healthy and interesting experience of the product and enhancing the sense of quality.
- Dimensions & Packaging
- 100 mlx6 pot; Outer box size: 350X140X65mm
- Tags
- Gift box, packaging, food, pickles, natural, healthy, quality, radish.
- Production Technology
- The packaging material of this product is made of paper material, which is conducive to natural degradation and recycling. The inner packing container is made of aluminum foil. Compared with the traditional similar packaging, it is hygienic, light, easy to carry, and reduces the cost of transportation and logistics. It is not easy to be damaged. Individual packaging of small size effectively avoids product deterioration and unnecessary waste.
- Design Challenge
- The biggest challenge is to explore the differences between similar products, to explore the entrepreneurial stories behind the founders, to explore the source of creativity, and to turn a very traditional and ordinary food into a gift of ingenuity.
- Research
- Pickled radish is a very traditional farm food, which is generally sold in vegetable farms, delis, mom-and-pop stores and other channels. Many of the same products are cheap, unhygienic and lack a sense of quality. Therefore, we hope to break through the current situation of the industry through new packaging design, improve the quality of products, so that more similar products find new breakthroughs and directions.
- Inspiration
- The founder of the product and her daughter have been sticking to the making of pickled radishes in the mountain and become the "watchmen of the yamada". So the creative inspiration for the packaging design comes from the beautiful image of the mother and daughter planting and making radishes in the mountains.
- Project Duration
- Completed in 2018
1. In 2019, the sales of this product exceeded 10 million yuan a year, increasing by more than 2 times in the same period.
2. 2019 The brand was interviewed and reported by China Central Television.
3. 2019 Won the silver Award of "Hubei Geographical Indication Product Competition".
4. "The Most Popular Project" of the entrepreneurship and Innovation Competition for employees in the second "Workmate Cup" of Hubei Province in 2019
5. 2019 finalists in the National Crowdfunding Poverty Alleviation Competition - Operation Flow
- Women are the main buyers and consumers of this product. 1. It is easier to narrow the distance with female users by illustrating the scene of young mother and daughter planting radishes. 2. The radish shaped inner box is natural and lovely, which is very intuitive to form a relationship with the product, and can stand out more effectively and spread more effectively. 3, after using the product, the radish box can be used as a small decoration, but also can store small items.
- Team Members
- Designer: Gui Dani;
Illustrator：LI AN；
Creative Director: Zhang Yanhui;
Customer Service Director: Zhou Xiaoli,
Animation Picture: Wang Kai
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