Shangri La ናይ ወይኒ መጠቕለሊ by Pufine Advertising Ltd. Co.

Shangri La ናይ ወይኒ መጠቕለሊ by Pufine Advertising Ltd. Co. is a highly esteemed winner of the very prestigious 2021 ናይ ብሩር ሽልማት A' Design Award in ንድፊ ማዕሸጊ Competition Category.

ብሩርማዕሸጊ· 2021

Shangri La ናይ ወይኒ መጠቕለሊ

by Pufine Advertising Ltd. Co.

Client: Yunnan Shangri-La Wine Co. LTD

ናይ ብሩር ሽልማት A' Design Award Winner in ማዕሸጊ Category

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Colors

The Design

About Shangri La ናይ ወይኒ መጠቕለሊ

ሻንግሪ ላ ንተኸታታሊ ሰለስተ ዓይነታት ቀይሕ ወይኒ ዝተዳለወ ናይ መጠቕለሊ ንድፊ እዩ። እቶም ለጣፍ ናይ ወይኒ ዉሒዝን ናይ ኣረጊት ወይኒ ግንዲን ንምጥቋም ባህላዊ ናይ ምብራቓዊ ሕብሪ ስእሊ ትኽሎት ይጥቀሙ። ጐድኒ ንጐድኒ ምስ ዝቕመጡ፡ እቶም ሰለስተ መጠቕለሊታት ሓደ ዝጠዋወ ግንዲ ይፈጥሩ። ነፍሲ ወከፍ መጠቕለሊ ካብቲ ዘፍርየሉ ከባቢ እንስሳ ይሓዝ፦ ንኣየር ጽንብላሊዕ፡ ንማይ ዓሳ፡ ንሓመድ ከኣ ፒካ። እቶም ለጣፍ ብሓርፋፍ ገጽ ዘለዎ ናይ ካፖክ ወረቐት ዝተሰርሑ ኮይኖም፡ ብዝተላዕለ ንድፊ ናይ ኣረጊት ቅርፍቲ ትኽሎት ይፈጥሩ። እዚ ንድፊ ናብ ባህላዊ ስነ-ጥበብን ናብ ተፈጥሮኣዊ ኣከባቢን ኣቓልቦ ይስሕብ።

The Recognition

About the ናይ ብሩር ሽልማት A' Design Award

Shangri La ናይ ወይኒ መጠቕለሊ ናይ ብሩር ሽልማት A' Design Award ዝዓወተ እዩ፣ ንጽቡቓት፣ ልዑላትን ዘስደምምን ላዕለዋይ ደረጃ ዘለዎም ዲዛይናት ዝወሃብ ብዘይተለምደ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ብሩር ፍሉይ ክእለት፣ ተውህቦን ጥበብን ዲዛይነራቶም ዘርእዩ ኣዚዮም ዘብርሁን ብዙሕ ፈጠራውያንን ስራሕቲ እዮም። Shangri La ናይ ወይኒ መጠቕለሊ ዝበለጸ፣ ምሳሌ ዝኾነ፣ ብኣገዳሲ መገዲ ሞያውን ብዕምቆት ሓድሽን ስራሕ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ብሩር ሽልማት A' Design Award ብዙሕ ዝተራእየን ዝደነቐን ፈጠራ እዩ፣ ጥቕሚ ዘምጽእን ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዘስፍሕን። Shangri La ናይ ወይኒ መጠቕለሊ ብብዙሕ ዝቐንኣሉ ፍጥረት እዩ፣ ድሌታት ዘበራብር፣ ጽቡቕ ስምዒታት ዘምጽእን ሰንቢድን ምድናቕን ዘበራብርን።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: 1,the entire series including three product,get creative inspiration from the expression of traditional Oriental ink painting,each product with ink shading of natural texture represents the wine flowing rhythm,The combination of the three products is like a winding and tough old vine trunk.2,The three products are combined with the animals in the producing area respectively.The colorful butterfly represents air,the Pisces represents water,and the pika represents soil.
Dimensions & Packaging: Length:300mm, width:90mm, height:90mm
Tags: Packaging, wine, Nature, Shangri-La, Animals, Ink painting
Production Technology: The wine label is made of kapok paper with rough texture, and rough texture of old tree surface is made by convex technology.
Design Challenge: We use eco-friendly kapok paper. The challenge of this design is how to make the texture of grape trunk on the paper. We use concave pressing and bulging technology to create realistic tree trunk texture on paper.
Research: The origin of this red wine series is located in high altitude areas. The pure air, water and soil create a high-quality ecological environment. This wine is made from the fruits of old grape trees. The older the trees are, the higher the wine quality is, which is worthy of collection.
Inspiration: The creative inspiration comes from the winding growth posture of old grape trees and mottled traces of years, The longer the tree age, the higher the wine level, which represents the quality of a good wine, just as the growth of old trees requires years of precipitation. We hope to use the traditional culture of the East to interpret this series of wine, to expand the boundaries of culture and blend.
Project Duration: The project began in October 2019 and will be completed in August 2020
Operation Flow: 1,From the texture of traditional Oriental ink paintings,we find that different forms are presented,like the natural flow of the red wine,and like the trunk of a vine,which can be presented individually or as a series of combinations.2,In today's material development, the natural environment is destroyed and traditional art gradually dies out.We also hope to arouse people's protection and inheritance of traditional art and ecological environment through the creativity of this set of products.
Team Members: Designer: wang yang;
Creative Director: xia ling;
Customer Service Director: Zhou Xiaoli,