ዲዛይን Beltur Go መባእታዊ ተግባር: ናይ መግቢ ኣጏዓጉዖ ብ Musa Celik ኣብ ናይ ውድድር ምድብ ንድፊ ማዕሸጊ ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2021 ናይ ሓጺን ሽልማት A' Design Award እዩ።
ሓጺንማዕሸጊ· 2021
Beltur Go መባእታዊ ተግባር: ናይ መግቢ ኣጏዓጉዖ
ዓሚል: Beltur
ኣብ ምድብ ማዕሸጊ ተሸላማይ ናይ ሓጺን ሽልማት A' Design Award
ዝተረጋገጸ ተሸላማይ
ንቁጽሪ #112421 ሽልማት ኣረጋግጽእቲ ዲዛይን
ብዛዕባ Beltur Go መባእታዊ ተግባር: ናይ መግቢ ኣጏዓጉዖ
ናይ መጽሓፍ ጽሑፍ፦ ቤልቱር ጎ ኣብ ገፊሕ ከተማዊ ፓርክታት ንኽትጥቀመሉ ተባሂሉ ዝተነድፈ ናይ መግብን መስተን ኣጏዓጉዖ ደረጃ እዩ። እቲ ናይ መግቢ ሳጹን ኣብ ልዕሊ እቲ ናይ መስተ ብርጭቆ ክቕመጥ ይኽእል፡ ከምኡውን እቲ ገለባ ብውሽጢ እቲ ሳጹን ስለ ዝሓልፍ፡ መግብን መስተን ብሓንቲ ኢድ ጥራይ ክተሓዝ ይከኣል። ኣብቲ ሳጹን ዝርከቡ ንኣሽቱ ዝተዓጽፉ ቦታታት ሶስታት ንኽሕዙ ክኽፈቱ ይኽእሉ። እቲ ናይ መግቢ ሳጹን በይኑ‘ውን ክጥቀመሉ ይከኣል፡ ፎርኬታ ኣብ ልዕሊኡ ብምቕማጥ። ኩሎም ኣካላት ካብ 350 ግራም ናይ ብሪስቶል ወረቐት ብኦፍሰት ሕትመት ዝተሰርሑ ኮይኖም፡ ንብክለት ፕላስቲክ ንምንካይ ወረቐት ኣብ ክንዲ ፕላስቲክ ይጥቀም። ነፍሲ ወከፍ ጥርሙዝ ንቀሊል ምዕቃብን ምጉዓዝን ጠፍጣፋ ኮይኑ እዩ ዝበጽሕ።
እቲ ኣፍልጦ
ብዛዕባ ናይ ሓጺን ሽልማት A' Design Award
Beltur Go መባእታዊ ተግባር: ናይ መግቢ ኣጏዓጉዖ ናይ ሓጺን ሽልማት A' Design Award ዝዓወተ እዩ፣ ካብ ጽቡቕ ዝተዳለዉ ፍጥረታት ዝጽበዩ ሞያውን ኢንዱስትሪኣውን ጠለባት ንዝመላኡ ጽቡቓት ዲዛይናት ዝወሃብ ክቡር ኣፍልጦ። ዘዓወቱ ሓጺን ዓቢ ክእለት፣ ልዑል ፍሉይነት፣ ክኢላዊ ርድኢትን ፈጠራዊ ዓቕምን ፈጣርዮም የርእዩ። Beltur Go መባእታዊ ተግባር: ናይ መግቢ ኣጏዓጉዖ ብብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን፣ ተግባራውን ሓድሽን ፍጥረት ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ሓጺን ሽልማት A' Design Award ንዝበለጹ ልምድታት ኢንዱስትሪ የጣምር፣ ምስ ፍልጠትን ተውህቦን ዝተኣሳሰሩ ብቑዓት ቴክኒካውያን ባህርያት ድማ ኣለዎ። Beltur Go መባእታዊ ተግባር: ናይ መግቢ ኣጏዓጉዖ ብጥንቃቐኡ ይኽበር፣ ንዓለም ዝሓሸ ቦታ ክትኸውን ዝሕግዙ ምምሕያሻት መዓርግ ህይወት ንምቕራብ ድማ ዝተዳለወ እዩ።
ድሕሪ እቲ ዲዛይን
ናይ ፕረስ ኪት
ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።
- ፍሉያት ባህርያት
- The package enables you to hold your food and drink together with one hand.
The food box can be placed on the drink cup since the straw can go through the box. Additionally, the box has small folded areas that can be opened to put sauces inside. The food box can also be used by itself with a fork added on top. We also designed a pack which can be used as a tray to hold coffee, water and cookies.
Compared to classical packaging, this design makes it easier to consume while on the move or sitting on a bench. - ዓቐንን ማዕሸግን
- Cold Drink and Snack: 200 mm x 120 mm x 120 mm
Hot Drink and Snack: 200 mm x 70 mm x 100 mm
Snack: 80 mm x 120 mm x 120 mm
Turkish Coffee: 190 mm x 90 mm x 35mm - መለለዪታት
- Snack, Take Away, Food Box, On The Go
- ናይ ምፍራይ ቴክኖሎጂ
- All packaging was produced using 350 grams of American Bristol paper using offset printing.
- ናይ ዲዛይን ብድሆ
- For convenience in storage and transportation, all designs had to arrive at the point of sale packed flatly. The challenge was to design in a way to make sure it is not difficult for the seller to open and use those flat packages.
- ምርምር
- Living in a big city is exhausting, and everybody wants a break in the urban areas. We observed that people spend time in these parks where our client Beltur serves food and drinks. However, the parks lack suitable areas to sit and eat. Our design brings a solution to this issue.
Also, Istanbul is a crowded city where everyone has little time to have a break during work time. Therefore, we designed this package accordingly, enabling consumers to have a meal while in a rush.
We also searched for the best material to use for the packaging. We used paper -that will be recycled easily- instead of plastic to reduce plastic waste. - ምንጪ ሓሳብ
- Many people visit parks or gardens to relax. However, food and beverage consumption might turn into a problem in these areas. For our client Beltur, a company that provides food and beverages inside the large parks in Istanbul, we have created a design that will provide a solution when there are no tables and chairs to enjoy a meal.
Our primary inspiration was to make everyday life better and more enjoyable. Thanks to the new packaging design, it is a lot easier to handle and consume meals. - ናይ ፕሮጀክት ግዜ
- The project took place between June 2020 and August 2020 in Istanbul.
- ናይ ስርሒት ፍሰት
- Having a quick meal in urban green areas is now remarkably easy with Beltur Go. With the help of the design, food and beverages are held with one hand, and the other hand is left idle for consumption.
The section where the food is placed provides hygiene and convenience compared to the past because it can be closed or opened more properly when desired.
Furthermore, a more effective branding area was implemented in all packages.
Moreover, unlike the regular plastic packs, we used paper as the material in this design instead of plastic to reduce plastic waste. - ኣባላት ጋንታ
- Creative Director: Musa Çelik
Designer: Oğuzhan Bağdat - ናይ ስእሊ ክረዲት
- All photos taken by Musa Çelik.
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ተወሳኺ ንምርካብ
ተዛመድቲ ዲዛይናት
ካብ ተመሳሳሊ ምድብ ብብቕዓት ዝተመረጹ ተወሳኺ ሽልማት ዝተዓወቱ ዲዛይናት ድለዩ።
