Toothpaste ጥቕላል by Kazuo Fukushima is a highly esteemed winner of the very prestigious 2021 ናይ ብሩር ሽልማት A' Design Award in ንድፊ ማዕሸጊ Competition Category.

ብሩርማዕሸጊ· 2021

Toothpaste ጥቕላል

by Kazuo Fukushima

Client: Nippon Zettoc co.,ltd.

ናይ ብሩር ሽልማት A' Design Award Winner in ማዕሸጊ Category

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The Design

About Toothpaste ጥቕላል

እዚ ናይ መቕሸሺ ኣስናን ጥቕላል ዲዛይን ሓሳብ ናይ ማይ-ቀለም ቱቦ እዩ። ኣብ ምስሊ እትስርሐሉ እዋን ቀለማት ብምምራጽ ዘሎ ዘዝንጋዕ ስምዒት የዘኻኽር። እቲ መቕሸሺ ኣስናን ፍሉይ ውህደት ናይ ተፈጥሮኣዊ ንጥረ ነገራትን ዝተረኽቡ አሚኖ አሲድን እዩ። ስለዚ፡ ላዕለዋይ ፍርቂ ናይቲ ጥቕላል ተፈጥሮኣዊ መግለጺ ዘለዎ እዩ፡ ታሕተዋይ ፍርቂ ድማ ሳይንሳውን ቴክኖሎጂያውን መግለጺ ዘለዎ እዩ። እዚ ክልተ ዝተፈላለዩ ባእታታት ናብ ሓደ ዝውህዱ ዲዛይን እዩ። ኣብ መወዳእታ፡ ምልክት ናይቲ ብራንድ ክልተ መቕሸሺ ኣስናን ብመስቀላዊ ቅርጺ ብምውህሃድ ድሕንነት ዘለዎም ናይ ኣፍን ኣስናንን ፍርያት ብቀሊሉ ዲዛይን ይገብር።

The Recognition

About the ናይ ብሩር ሽልማት A' Design Award

Toothpaste ጥቕላል ናይ ብሩር ሽልማት A' Design Award ዝዓወተ እዩ፣ ንጽቡቓት፣ ልዑላትን ዘስደምምን ላዕለዋይ ደረጃ ዘለዎም ዲዛይናት ዝወሃብ ብዘይተለምደ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ብሩር ፍሉይ ክእለት፣ ተውህቦን ጥበብን ዲዛይነራቶም ዘርእዩ ኣዚዮም ዘብርሁን ብዙሕ ፈጠራውያንን ስራሕቲ እዮም። Toothpaste ጥቕላል ዝበለጸ፣ ምሳሌ ዝኾነ፣ ብኣገዳሲ መገዲ ሞያውን ብዕምቆት ሓድሽን ስራሕ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ብሩር ሽልማት A' Design Award ብዙሕ ዝተራእየን ዝደነቐን ፈጠራ እዩ፣ ጥቕሚ ዘምጽእን ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዘስፍሕን። Toothpaste ጥቕላል ብብዙሕ ዝቐንኣሉ ፍጥረት እዩ፣ ድሌታት ዘበራብር፣ ጽቡቕ ስምዒታት ዘምጽእን ሰንቢድን ምድናቕን ዘበራብርን።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Zettoc is No.1 brand in the Japanese oral care original equipment manufacturer market, provides high-qualified products with technology in Japan over 60 years.
To enter the Chinese market, Zettoc developed a periodontal disease care product series for the Chinese, attract them to accept oral products with high technology made in Japan.
Dimensions & Packaging: Paper box: Width 43mm x Depth 35mm x Height 167mm, Paste Tube: Width 30mm x Depth 30mm x Height 155mm
Tags: Toothpaste, Oral care, China, Japan, nature, technology, Medicinal
Production Technology: Paper box: matte paper Surface, Paste Tube: matte plastic Surface
Design Challenge: The design that the target audience is happy to put the product on their washbasin.
Express with abstract illustrations according to the three tastes.
Devise tubes and boxes so that the illustrations can be seen connected.
Research: Analysis of luxury supermarkets where products are sold.
Competitive analysis for internet sales.
Analysis for targets in the market.
Package analysis for the Japanese market.
Inspiration: In recent years, an increasing number of consumers are interested in periodontal disease in China. However, it is not well known that care from a young age can prevent periodontal disease. This time has created an oral care brand series for young consumers, which can be the first step in periodontal disease prevention. The brand mark combines two toothbrushes in the shape of a cross to simply design the insurance oral products. The Toothpaste is a unique combination of natural ingredients and amino acids found. This formulation is technically patented.
Project Duration: The project started in August 2020 and finished in January 2021 in Shanghai.
Operation Flow: First, analyze the market and understand the current situation.
Next, target analysis to verify what kind of design consumers will like.
Third, the brand analysis compares with competitors.
Fourth, develop creative ideas.
Fifth, original design.
Sixth, sample check, color check, etc.
Finally, check the finished product.
Patents: Nippon Zettoc co.,ltd.
Team Members: Creative Director: Kazuo Fukushima
Designer: Haruka Takeuchi
Project Management: Xu Xuehua
Image Credits: Photographer: Zhu Jie