ዲዛይን Himalaya Sheet Mask መጠቅለሊ ሺት ማስክ ብ Elephant Design and Himalaya Wellness ኣብ ናይ ውድድር ምድብ ንድፊ ማዕሸጊ ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2021 ናይ ብሩር ሽልማት A' Design Award እዩ።
ብሩርማዕሸጊ· 2021
Himalaya Sheet Mask መጠቅለሊ ሺት ማስክ
ብ Elephant Design and Himalaya Wellness
ዓሚል: Himalaya Wellness
ኣብ ምድብ ማዕሸጊ ተሸላማይ ናይ ብሩር ሽልማት A' Design Award
ዝተረጋገጸ ተሸላማይ
ንቁጽሪ #117150 ሽልማት ኣረጋግጽእቲ ዲዛይን
ብዛዕባ Himalaya Sheet Mask መጠቅለሊ ሺት ማስክ
ሂማላያ ሺት ማስክ ኣብ ናይ ውልቃዊ ክንክን ምድብ ንዝርከብ ናይ ገጽ ሺት ማስክ እተዳለወ መጠቅለሊ ዲዛይን እዩ። እቲ ስርዓት ሓሙሽተ ዓይነታት የጠቓልል፡ ብሩህ ናይ ሕብሪ ስብስብ፡ ዘዘናግዕ ፊደልን ንነብስኻ ዝወሃብ ማእከላይ መልእኽትን ይጥቀም። እቶም ስእልታት ንተፈጥሮኣዊ ንጥረ ነገራት እቲ ፍርያት ብልስሉስ ኣገባብ የቕርብዎም። እቲ ሳሸት ብCMYK፡ ብዕፉንን ኣርባዕተ ፍሉይ ናይ ፓንቶን ሕብርታትን ተሓቲሙ ኣሎ። እቲ ኣርማን እቲ ስእልን ብስፖት ግሎስ ቫርኒሽ ተወዲኦም፡ እቲ ዝተረፈ ገጽ ግና ማት እዩ። እቲ ዲዛይን ኣብ ዓለምለኻዊ ዕዳጋታት ንዝርከቡ መንእሰያት ገዛእቲ ንኽስሕብ እተዳለወ እዩ።
እቲ ኣፍልጦ
ብዛዕባ ናይ ብሩር ሽልማት A' Design Award
Himalaya Sheet Mask መጠቅለሊ ሺት ማስክ ናይ ብሩር ሽልማት A' Design Award ዝዓወተ እዩ፣ ንጽቡቓት፣ ልዑላትን ዘስደምምን ላዕለዋይ ደረጃ ዘለዎም ዲዛይናት ዝወሃብ ብዘይተለምደ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ብሩር ፍሉይ ክእለት፣ ተውህቦን ጥበብን ዲዛይነራቶም ዘርእዩ ኣዚዮም ዘብርሁን ብዙሕ ፈጠራውያንን ስራሕቲ እዮም። Himalaya Sheet Mask መጠቅለሊ ሺት ማስክ ዝበለጸ፣ ምሳሌ ዝኾነ፣ ብኣገዳሲ መገዲ ሞያውን ብዕምቆት ሓድሽን ስራሕ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ብሩር ሽልማት A' Design Award ብዙሕ ዝተራእየን ዝደነቐን ፈጠራ እዩ፣ ጥቕሚ ዘምጽእን ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዘስፍሕን። Himalaya Sheet Mask መጠቅለሊ ሺት ማስክ ብብዙሕ ዝቐንኣሉ ፍጥረት እዩ፣ ድሌታት ዘበራብር፣ ጽቡቕ ስምዒታት ዘምጽእን ሰንቢድን ምድናቕን ዘበራብርን።
ድሕሪ እቲ ዲዛይን
ናይ ፕረስ ኪት
ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።
- ፍሉያት ባህርያት
- Himalaya, the iconic Indian wellness brand wanted to add a new product to their extensive portfolio in the Personal Care bracket: Sheet Mask. Aimed at the global markets where their other products have met with success, they wished to make this offering appealing to young audiences. Himalaya & Elephant Design worked together to develop a cohesive packaging system that encapsulated 5 variants, presented in a highly accessible manner for the target audience while retaining Himalaya's core elements
- ዓቐንን ማዕሸግን
- The sheet mask sachet packaging is Width 110 mm x Height 160 mm
The sheet mask carton packaging is Width 115 mm x Height 165 mm x Depth 55 mm - መለለዪታት
- face sheet mask, packaging design, branding, illustration, personal care, face care, wellness
- ናይ ምፍራይ ቴክኖሎጂ
- The sachet packaging is printed using CMYK & White & 4 special pantone colors. The brand logo and image are finished a Spot UV gloss while the remaining surface has a matte finish.
- ናይ ዲዛይን ብድሆ
- Since this was the launch of a new product by Himalaya in a cluttered market, the design needed to make the product stand out. The design had to showcase expertise in quality of the product as well as appeal to the young consumer. As the product was to be launched globally, the design agency had to ensure that no cultures were alienated.
- ምርምር
- The design agency undertook a Qualitative Design Research through in-person interviews to understand consumer perceptions & associations with Personal care category, Face sheet masks, Brand Himalaya, and other related keywords. As sheet masks are a new yet cluttered product category, it was important that the design manifests:
a) Depiction of ingredients on pack make it appear more natural & fresh.
b) Convey benefits upfront, and key product usage details in an easy-to-understand manner
c) Engaging & vibrant packaging to attract immediate attention. - ምንጪ ሓሳብ
- Our insights revealed that we were catering to consumers that had ritualized the process of mask application, taking it beyond skincare to create an experience beyond revitalization and self-care and turned into a social, fun, engaging moment. Thus, we invoked the idea of a ‘Zen’ time with a bright color palette, playful font and a central ‘note to self’; while retaining Himalaya’s focus on natural ingredients where the sheet mask becomes a gateway to a tranquil experience.
- ናይ ፕሮጀክት ግዜ
- The project started in September 2019 and finished in December 2020, in Singapore & India.
- ናይ ስርሒት ፍሰት
- The packaging targets young, evolved consumers who believe in investing in their beauty regime and self-care. The design allows brand Himalaya to carry forward its legacy of natural wellness in a youthful contemporary manner. The illustration style manages to strike a balance between being appealing to the youth through its vibrancy as well as an expert mature look. The design is a romanticized depiction of the natural ingredients within the product.
- ኣባላት ጋንታ
- Himalaya Team:
Marketing Manager: Monica Joyappa
Brand Manager: Sangeeta Deshpande
Elephant Design Team:
Co-Founder, Director: Ashwini Deshpande
Design Director: Mayuri Nikumbh
Lead Designer: Yugandhara Dalvi
Senior Designer: Rutuja Mohole
Pre-production: Pravin Kale
Project Manager: Parthivi Joshi
Strategy & Business Development: Reema Mehta - ናይ ስእሊ ክረዲት
- All designs and images are created by Elephant Design.
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ካብ ተመሳሳሊ ምድብ ብብቕዓት ዝተመረጹ ተወሳኺ ሽልማት ዝተዓወቱ ዲዛይናት ድለዩ።
