ዲዛይን Jincaitou ናይ ባይጁ ማሸግ ብ Yiyang Liu ኣብ ናይ ውድድር ምድብ ንድፊ ማዕሸጊ ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2021 ናይ ብሩር ሽልማት A' Design Award እዩ።

ብሩርማዕሸጊ· 2021

Jincaitou ናይ ባይጁ ማሸግ

ብ Yiyang Liu

ዓሚል: Gui Brewery Co., Ltd.

ኣብ ምድብ ማዕሸጊ ተሸላማይ ናይ ብሩር ሽልማት A' Design Award

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ኣብ A' Design Award ርአዮ ጋዜጣዊ መግለጺ ባጅ ሽልማት

ሕብርታት

እቲ ዲዛይን

ብዛዕባ Jincaitou ናይ ባይጁ ማሸግ

ጅንካይቶው ንተኸታታሊ ናይ ቻይናዊ ባይጁ መስተ ዝተዳለወ ናይ ማሸግ ዲዛይን እዩ። እቲ መኽደኒ ካብ ንምግቢ ብቑዕ ካብ ዝኾነ ንዋት ዝተሰርሐ ኮይኑ፡ ንድፉ ዘመናዊ ናይ ደካል ሕትመት ምስ ባህላዊ ናይ ኢናመል ስልትታት የጣምር። ገጽ እቲ ማሸግ ዝሳዕስዕ ኣንበሳ፡ ናይ ጃድ ሩዪ፡ ከምኡውን ዓሳኩ የርኢ፡ እዞም ሰለስተ ምልክታት ኣብ ቻይናዊ ባህሊ ምስ ጽቡቕ ዕድል ዝተኣሳሰሩ እዮም። ድሕሪት ካብ ምምጋብን ምብሳልን ክሳብ ምፍልላይን ምዝቓቕን ዝኾነ ናይ መስተ ኣሰራርሓ መስርሕ ዘርኢ ዝተቐብኡ ትርኢታት የርኢ። እቲ ማሸግ 105 ብ105 ብ260 ሚሊሜተር ዝዓቐኑ ኮይኑ፡ ወጻኢታት ትሑት ዝገብሩ ዘመናዊ ናይ ምፍራይ ኣገባባት ይጥቀም።

እቲ ኣፍልጦ

ብዛዕባ ናይ ብሩር ሽልማት A' Design Award

Jincaitou ናይ ባይጁ ማሸግ ናይ ብሩር ሽልማት A' Design Award ዝዓወተ እዩ፣ ንጽቡቓት፣ ልዑላትን ዘስደምምን ላዕለዋይ ደረጃ ዘለዎም ዲዛይናት ዝወሃብ ብዘይተለምደ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ብሩር ፍሉይ ክእለት፣ ተውህቦን ጥበብን ዲዛይነራቶም ዘርእዩ ኣዚዮም ዘብርሁን ብዙሕ ፈጠራውያንን ስራሕቲ እዮም። Jincaitou ናይ ባይጁ ማሸግ ዝበለጸ፣ ምሳሌ ዝኾነ፣ ብኣገዳሲ መገዲ ሞያውን ብዕምቆት ሓድሽን ስራሕ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ብሩር ሽልማት A' Design Award ብዙሕ ዝተራእየን ዝደነቐን ፈጠራ እዩ፣ ጥቕሚ ዘምጽእን ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዘስፍሕን። Jincaitou ናይ ባይጁ ማሸግ ብብዙሕ ዝቐንኣሉ ፍጥረት እዩ፣ ድሌታት ዘበራብር፣ ጽቡቕ ስምዒታት ዘምጽእን ሰንቢድን ምድናቕን ዘበራብርን።

ድሕሪ እቲ ዲዛይን

ናይ ፕረስ ኪት

ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።

ፍሉያት ባህርያት: The package design of Jincaitou series highlights the quality of liquor itself. The colored painting on the surface shows dancing lion, jade ruyi and magpie, which represent good omens in Chinese culture. This design helps reduce cost, touch and satisfy the working class who are interested in Baijiu in terms of the quality and cost-efficiency.
ዓቐንን ማዕሸግን: Width 105mm x Depth 105mm x Height 260mm
መለለዪታት: Gold Trophy, Baijiu Packaging, Enamel Techniques, Dancing Lion, Jade Ruyi
ናይ ምፍራይ ቴክኖሎጂ: 1. The cap is made from food grade material, which guarantees safe drinking.
2. The pattern on the cap integrates modern decal and ancient enamel techniques. While the packaging box applies leading techniques in modern packaging industry, which vividly shows the design content; on one hand, it allows high efficiency and low cost under modern large-scale production. On the other hand, it satisfies individual requirements on quality and gift sending artistic for customers.
ናይ ዲዛይን ብድሆ: The porcelain jar of Jincaitou is hand-made under several process. The firing process is quite strict. A slight flaw will make the jar discarded, with a rejection rate as high as 40%.
ምርምር: According to pre-project research, with the development of production process, Baijiu which was featured by scarce production capacity and high price in the past, has gradually become cheaper. It began to appear in the wine-cabinet and dining table of well-off families; and the working class who gets pay rise annually begins to pursue life quality. Hence, a cost-efficient and classy Baijiu will definitely become popular in the market.
ምንጪ ሓሳብ: In Chinese Baijiu culture, instead of pure material enjoyment, Baijiu carries more spiritual significance. It witnesses the most important moments in the life of someone, such as wedding, one-month-old birthday party, festival gifts and banquet. Hence, the designer wants to entitle happiness and auspiciousness to the package, which conforms to the custom of seeking for a good omen when celebration festivals and important moments in Chinese culture.
ናይ ፕሮጀክት ግዜ: This project started in Shanghai in July 2020 and will be finished in March 2021 and put on sale in Shanghai in the same month.
ናይ ስርሒት ፍሰት: Shown on the observe side of JinCaiTou package are dancing lion which helps drive out evil spirits, jade Ruyi which represents fortune and security and magpie that symbolizes a good omen. The three traditional elements symbolizing happiness and auspiciousness echo the theme. While at the back side, the colored painting vividly shows the liquor-making techniques of Guijiu Group, from feeding, cooking to fermentation and distilling, each of which is quite clear.
ኣባላት ጋንታ: Yiyang Liu