Game Fuel ናይ መስተ መዐሸጊ by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 ናይ ወርቂ ሽልማት A' Design Award in ንድፊ ማዕሸጊ Competition Category.
ወርቂማዕሸጊ· 2021
Game Fuel ናይ መስተ መዐሸጊ
by PepsiCo Design and Innovation
Client: PepsiCo Design & Innovation
ናይ ወርቂ ሽልማት A' Design Award Winner in ማዕሸጊ Category
- 30,333
- Verified Award Winner
- Verify Award Status for #118643
The Design
About Game Fuel ናይ መስተ መዐሸጊ
ጌም ፍዩል ኣብ ሩስያ ንብራንድ ኣድረናሊን ራሽ ዝተዳለወ ፍሉይ ሕታም መዐሸጊ ናይ ሓይሊ ዝህብ መስተ እዩ። እቲ ዲዛይን ንባህሊ ጸወታን ኢ-ስፖርትን የኽብር። እቲ ኣብቲ ታኒካ ዝርከብ ጎሊሑ ዝርአ ሎጎ A፡ ንተጠቃሚ ናብ ሓድሽ ሃዋህው ጸወታ ዝዕድም ሕብራዊ ማዕጾ (ፖርታል) ኮይኑ ተቐይሩ፡ ስምዒት ናይ ቀስ ብቐስ ምጥሓል ድማ ይፈጥር። እቲ ዲዛይን ካብቲ መዐሸጊ ሓሊፉ ናብ ዝሰፍሐ ተመኩሮታት ብራንድ ይዝርጋሕ። እቲ ዝተገልጸ ዕላማ፡ ንማሕበረሰብ ተጻወትቲ ካብ ልሙድ ኣተሓሳስባታት ምርሓቕን ንተጻወትቲ ንብርቱዕ ኣፈጻጽማ ሓይልን ርእሰ-ተኣማንነትን ምሃብን እዩ።
The Recognition
About the ናይ ወርቂ ሽልማት A' Design Award
Game Fuel ናይ መስተ መዐሸጊ ናይ ወርቂ ሽልማት A' Design Award ዝዓወተ እዩ፣ ንቀዳምነት ደረጃ ዘለዎም፣ ዘገርሙን ዝተፈልዩን ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ወርቂ ጥበብን ፍልጠትን ክእለትን ዲዛይነራቶም ዘንጸባርቑ ኣዚዮም ሓደሽቲ፣ ርእይቶ ዘለዎምን ዘንጸባርቑን ፍጥረታት እዮም። Game Fuel ናይ መስተ መዐሸጊ ዘይተራእየ ዋጋ ዘምጽእ ኣዚዩ ዝተሞገሰ፣ ዝንባሌ ዘቐምጥን ሓውሲ ዝመስልን ፈጠራ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ወርቂ ሽልማት A' Design Award ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ብብዙሕ ጥቕሚ ዘስፍሕ ዘደንቕ ዝኽበር ፕሮጀክት እዩ። Game Fuel ናይ መስተ መዐሸጊ ሓያል ድሌት ዘሕድር፣ ተሃዋሕዋሕ ዘበራብር፣ ፈጠራ ዘተባብዕን ንዓና ዘማርኽን እዩ።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Adrenaline Rush, an established, powerful and bold energy drink brand available in Russia, created Adrenaline Game Fuel as a special edition offering to celebrate the gaming occasion and e-sports culture. With the design extending from packaging to brand experiences, the objective was to shift preconceived notions of the gaming community and release it from stereotypes, while also giving gamers energy and confidence for maximum performance.
- Tags
- Packaging, Beverage
- Inspiration
- Every aspect of the Adrenaline Game Fuel packaging was designed to enhance the gaming experience and feel aesthetically worthy of the serious gaming consumer. The visually prominent A logo on pack was transformed into a colorful portal that invites consumers into the gradual immersion of a new game environment.
- Team Members
- PepsiCo Design & Innovation
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