Yamamotoyama ዳግማይ ብራንድ ዝተገብረሉ ናይ ሻሂ ፓኬጅ by Eisuke Tachikawa

Yamamotoyama ዳግማይ ብራንድ ዝተገብረሉ ናይ ሻሂ ፓኬጅ by Eisuke Tachikawa is a highly esteemed winner of the very prestigious 2021 ናይ ፕላቲኒም ሽልማት A' Design Award in ንድፊ ማዕሸጊ Competition Category.

ፕላቲኒምማዕሸጊ· 2021

Yamamotoyama ዳግማይ ብራንድ ዝተገብረሉ ናይ ሻሂ ፓኬጅ

by Eisuke Tachikawa

Client: Nosigner

ናይ ፕላቲኒም ሽልማት A' Design Award Winner in ማዕሸጊ Category

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The Design

About Yamamotoyama ዳግማይ ብራንድ ዝተገብረሉ ናይ ሻሂ ፓኬጅ

ያማሞቶያማ ኣብ ጃፓን ካብቲ ዝኣረገውን ዝበለጹን ናይ ሻሂ ነጋዶ ሓደ እዩ። ንሎሚ ሓምላይ ሻሂ ብመጀመርያ ዝሸጠ እዩ። "ናብ መበቃቕታ እዶ ምምላስ" ዝብል ኣተሓሳስባ ብምጥቃም፡ NOSIGNER ነቲ ባህላዊ ናይ ሻሂ ባህሊ ህያው ንምግባርን ናብ መፃኢ ንምስጋርን ፓኬጃት እንደገና ዲዛይን ገይሩ። ነቲ ነዊሕ ታሪኽ ዘለዎ ብራንድ ስሕበት እናሓለወ ዘመናዊ ንምግባር፡ NOSIGNER ንባህላዊ ሕብርታትን ናይ ጥቕልሊ ቅርጺን ምስ ናይ ያማሞቶያማ ዝተፈላለዩ ንኣሽቱ ምልክታትን ናይ እዶ ኣገባብ ጽሑፍን ኣመልኪቱ።

The Recognition

About the ናይ ፕላቲኒም ሽልማት A' Design Award

Yamamotoyama ዳግማይ ብራንድ ዝተገብረሉ ናይ ሻሂ ፓኬጅ ናይ ፕላቲኒም ሽልማት A' Design Award ዝዓወተ እዩ፣ ብሓቂ ፍሉይ፣ ጽቡቕን ዘስደምምን ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዝዓወቱ ፕላቲኒም ተኣምራት ፈጠራ እዮም፣ ንደረት ሓሳባዊ ፈጠራ ዝምስክሩ፣ ንዘይማዕረ ሞያዊነትን ጥበብን ዲዛይነራቶም ድማ የርእዩ። እዞም ዲዛይናት ንጽባቐ ዘመን ዝውስኑ፣ ንደሓንነት ሕብረተሰብ ዝሕግዙን ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዝድፍኡን ዝተፈልጡ ስራሕቲ ክኾኑ ይጽበዩ። Yamamotoyama ዳግማይ ብራንድ ዝተገብረሉ ናይ ሻሂ ፓኬጅ ልዕሊ ንቡር ደረጃ ብልጫ የርኢ፣ ብጥቕሚን ብዕዳጋን ዘለዎ ባህርያቱ ድማ ብዘይ ጥርጥር ንዓለም ዝሓሸ ቦታ የገብራ። Yamamotoyama ዳግማይ ብራንድ ዝተገብረሉ ናይ ሻሂ ፓኬጅ ድሌታት ዘበራብር፣ ዘተባብዕ፣ ዘሐጉስን ዓቢይ ሓጐስ ዘምጽእን ናይ ፕላቲኒም ሽልማት A' Design Award ዝዓወተ ስራሕ እዩ።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: "YAMAMOTOYAMA" is one of the oldest and most established tea merchants in Japan. It has been the first to sell Green tea today.
With the concept of "Return to the origin of Edo", we have redesigned the packages to keep the traditional tea culture alive and pass it on to the future. To make them modern while retaining the charm of the long history brand, we referred to the traditional colours and structure of the scrolls with YAMAMOTOYAMA’s original small crests and the calligraphy style of Edo.
Inspiration: To rebrand YAMAMOTOYAMA, the aesthetic sense of the Edo period was the key. There was a unique culture of layering colours called Color Matching. For new packages, we selected from among the traditional Japanese colours based on the concept of that culture. The psychological impressions of the colours were chosen to reflect the taste and regional characteristics of the tea. The branding expresses the traditional tea culture as a bridge to connect tradition with the future.
Team Members: Art Direction: NOSIGNER (Eisuke Tachikawa)
Graphic Design: NOSIGNER (Eisuke Tachikawa, Ryota Mizusako)
Client: YAMAMOTOYAMA Co.,Ltd.
Image Credits: Photography: Sato Kunihiko

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