East Travel ቀንዲ ተግባር፡ መዐሸጊ ኣልኮላዊ መስተ by Wen Liu, Bo Zheng and Weijie Kang is a highly esteemed winner of the very prestigious 2021 ናይ ብሩር ሽልማት A' Design Award in ንድፊ ማዕሸጊ Competition Category.
ብሩርማዕሸጊ· 2021
East Travel ቀንዲ ተግባር፡ መዐሸጊ ኣልኮላዊ መስተ
by Wen Liu, Bo Zheng and Weijie Kang
Client: Shenzhen Oracle Creative Design Co., Ltd
ናይ ብሩር ሽልማት A' Design Award Winner in ማዕሸጊ Category
Verified Award Winner
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About East Travel ቀንዲ ተግባር፡ መዐሸጊ ኣልኮላዊ መስተ
East Travel ንባይጁ፡ ንባህላዊ ቻይናዊ ዝጸረየ መስተ ዝኸውን ናይ መዐሸጊ ዲዛይን እዩ። እታ ብልቃጥ ንጅምላዊ ምፍራይ ምችእቲ ዝኾነት ቀሊል ሲሊንድሪካዊ መልክዕ ዘለዋ ብርጭቆ ትጥቀም። እቲ ናይ ላዕሊ ክዳን ብመልክዕ ማዕበል ማይ ዝተሰርሐ ኮይኑ፡ ናብቲ ኣብ ምፍላሕ ዝጥቀሙሉ ልዑል ጽሬት ዘለዎ ማይ ዝሕብር እዩ። እቲ ለበል ካብ ፍሉይ ወረቐት ዝተሰርሐ ኮይኑ፡ እቲ ስእሊን ስም ፍርያትን ብነሓሲ ዝተሸፈኑ እዮም። እቲ ናይ ደገ መዐሸጊ ካብ ዝተጠቕጠቐ ባጋሰ፡ ማለት ካብቲ ድሕሪ ምፍላሕ ሽኮር ሸንኰር ዝተረፈ ፋይበር ዝተሰርሐ ኮይኑ፡ ብተፈጥሮኣዊ መንገዲ ዝበሪ ንዋት እዩ። እቲ ዲዛይን ካብ ቻይናዊ ህዝባዊ ባህልን ካብ ባህላዊ ኣገባባት ምፍላሕን ዝተወሰደ እዩ።
The Recognition
About the ናይ ብሩር ሽልማት A' Design Award
East Travel ቀንዲ ተግባር፡ መዐሸጊ ኣልኮላዊ መስተ ናይ ብሩር ሽልማት A' Design Award ዝዓወተ እዩ፣ ንጽቡቓት፣ ልዑላትን ዘስደምምን ላዕለዋይ ደረጃ ዘለዎም ዲዛይናት ዝወሃብ ብዘይተለምደ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ብሩር ፍሉይ ክእለት፣ ተውህቦን ጥበብን ዲዛይነራቶም ዘርእዩ ኣዚዮም ዘብርሁን ብዙሕ ፈጠራውያንን ስራሕቲ እዮም። East Travel ቀንዲ ተግባር፡ መዐሸጊ ኣልኮላዊ መስተ ዝበለጸ፣ ምሳሌ ዝኾነ፣ ብኣገዳሲ መገዲ ሞያውን ብዕምቆት ሓድሽን ስራሕ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ብሩር ሽልማት A' Design Award ብዙሕ ዝተራእየን ዝደነቐን ፈጠራ እዩ፣ ጥቕሚ ዘምጽእን ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዘስፍሕን። East Travel ቀንዲ ተግባር፡ መዐሸጊ ኣልኮላዊ መስተ ብብዙሕ ዝቐንኣሉ ፍጥረት እዩ፣ ድሌታት ዘበራብር፣ ጽቡቕ ስምዒታት ዘምጽእን ሰንቢድን ምድናቕን ዘበራብርን።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- East Travel is a brand that mainly transfers the oriental culture through the product. "Eight immortals cross the sea, each depending on their ability", one of the most widely spread myths and legends among Chinese folk. , people would use this allusion as a metaphor for those who rely on their abilities to create miracles.
- Dimensions & Packaging
- Width 400mm* Depth 110mm* Height 150mm
- Tags
- East Travel, Baijiu, Baijiu packaging
- Production Technology
- Glass, Bagasse
- Design Challenge
- Redesign the traditional baijiu-making elements to keep it up with the times. Because the design is a process of recreating traditional elements, it needs to be created with modern aesthetics. The integration of traditional culture and modern culture is very challenging.
- Research
- The current fast-paced lifestyle has gradually made people feel that the material is easy to satisfied but the inner spirit is very empty. How to find a slow-paced lifestyle in this environment is an urgent problem that needs to be solved at the moment. Baijiu is a thing that can slow down your life. The traditional baijiu culture and its brewing culture have a long history. It is the crystallization of human wisdom. It can make your life more quality and valuable.
- Inspiration
- Guangxi, one of the economically underdeveloped areas in China. In order to increase people's income, local residents mainly plant sugarcane, which has the largest output in the country. This new act for brewing not only increases the value of sugarcane, but also increases the income level of local people and makes their lives better. The external packaging is made of pressed bagasse after fermented baijiu, which is easy to degrade naturally, environmentally friendly and practical.
- Project Duration
- 2020.01~2020.03 Shenzhen,China
- Operation Flow
- The design of the top of the bottle cap is inspired by an important concept of water ripples. It indicates a good Baijiu brew comes from top quality water. The bottle is designed with an ordinary cylindrical shape, which is not only simple and beautiful but also convenient for mass production. The bottle label is made of special paper, and the illustration and printed product name is bronzed, which enriches the product.
- Team Members
- Designer:Wen Liu
Designer:Bo Zheng
Designer:Weijie Kang
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