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Lavinia ናይ ቆርበት ክንክን ዕሽግ by Zi Huai Shen

Lavinia ናይ ቆርበት ክንክን ዕሽግ by Zi Huai Shen is a highly esteemed winner of the very prestigious 2021 ናይ ነሓስ ሽልማት A' Design Award in ንድፊ ማዕሸጊ Competition Category.


ነሓስማዕሸጊ· 2021

Lavinia ናይ ቆርበት ክንክን ዕሽግ

by Zi Huai Shen

Client: Lavinia

ናይ ነሓስ ሽልማት A' Design Award Winner in ማዕሸጊ Category

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Colors

The Design

About Lavinia ናይ ቆርበት ክንክን ዕሽግ

ላቪንያ ኣብ ቅምባትታት ኣትክልትን ባዮሜዲካላዊ ምርምርን ዝተመርኰሰ ናይ ተፈጥሮኣዊ ናይ ቆርበት ክንክን ፍርያታት ስፍሓት ዝኸውን ናይ ዕሽግ ንድፍ እዩ። እቲ ስም ናብ ሓንቲ ኣብ ጥንታዊት ሮማ ዝነበረት ንግስቲ ጓል መንግስቲ ዝምልስ ኰይኑ፣ ምስ ልዕልነት፣ ውራይነት፣ ጥበብ፣ ተጻዋርነትን ንጽህናን ዝተኣሳሰር እዩ። እቲ ኣብ ሎጎ ዘላ ፊደል A ናይ ኣትክልት ስእሊ ዝሓዘት ኰይና፣ ናይ ኣትክልታዊ ሓይልን ሞያዊ ምትእምማንን ተመልክት። እቲ ብቅርጺ V ዝተነድፈ ምልክት ድማ ዘርኢ ኣትክልት ኣርእዩ ንናይ ትርኢት መንነት ዝያዳ ዘደራጋሕ እዩ። እዚ ስፍሓት ናይ 170 ብ 50 ሚሊሜተር ዝኸይድ ናይ ጠሸርት ጠርሙስ፣ ናይ ተለከት ጠቕላል፣ መጠቅለልን ናይ 50 ብ 50 ብ 170 ሚሊሜተር ዝኸይድ ሳንዱቅን ዘጠቓለለ እዩ።

The Recognition

About the ናይ ነሓስ ሽልማት A' Design Award

Lavinia ናይ ቆርበት ክንክን ዕሽግ ናይ ነሓስ ሽልማት A' Design Award ዝዓወተ እዩ፣ ብፈጠራ፣ ርእሰ ሓይልን ስቕታን ዝፍለዩ ብልጫ ዘለዎም ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ነሓስ ሰፊሕ ተሞክሮ፣ ምሕሳብን ርእሰ ምምዕባልን ዲዛይነራቶም ዘረጋግጹ ኣዚዮም ክኢላታትን ብዘደንቕ መገዲ ፈጠራውያንን ኣርቴፋክትታት እዮም። Lavinia ናይ ቆርበት ክንክን ዕሽግ ብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን ብኣገዳሲ መገዲ ሞያውን ሓድሽን ኣቕሓ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ነሓስ ሽልማት A' Design Award ኣብ ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዝበለጹ ልምድታት ዘጣምር፣ ንዝርዝር ብዝህቦ ኣቓልቦ ድማ ዝበለጸ እዩ። Lavinia ናይ ቆርበት ክንክን ዕሽግ ድልየታት ብጽባቐ የማልእ፣ ንድሌታት ይትንክፍ፣ ንስምዒታት የማርኽን ሕቶ ድማ የሰሕብን።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Lavinia originates from the name of a beautiful princess in ancient Rome. Her nobility, elegance, wisdom and perseverance were the cornerstone of the prosperity of the Roman Empire. She carried the call of beauty from thousands of years of civilization. Her name epitomizes the meaning of pure in Latin. As every woman deserves to be loved like a princess, Lavinia pampers every customer with delicacy, sincerity and professionalism. Selecting the best formulas for natural and pure skincare solut
Dimensions & Packaging
Bottle 170*50 mm box 50*50*170 mm
Tags
Packaging Design, Brand Identity, Brand Design
Production Technology
Bottle, Tag, Wrap, Glass Bottle
Design Challenge
How to convey all that is behind a brand or a product with the simplest graph design for the brand's sense of high-class and the products' natural and pure skincare are expressed explicitly.
Research
Lavinia focuses on developing natural skincare solutions that feature plant extracts and biomedical applications. Originally the name of a beautiful princess in ancient Rome, Lavinia carries the characters of nobility, elegance, wisdom and perseverance. It is now the epitome of purity.
Inspiration
The letter A in our logo incorporates iconography for herbal vitality to embody our young, invigorating, radiating, and professional confidence. The V-shaped mark of a plant growing vigorously creates a unique visual image that further strengthens the brand spirit of Lavinia.
Project Duration
The project started in Nov 2018 in Taiwan and finished in Mar 2020 in Taiwan.
Operation Flow
Originally the name of a beautiful princess in ancient Rome, Lavinia carries the characters of nobility, elegance, wisdom and perseverance. It is now the epitome of purity. The V-shaped mark of a plant growing vigorously creates a unique visual image that further strengthens the brand spirit of Lavinia.
Patents
Copyrights belong to SUMP DESIGN / LAVINIA, Ammon Global
Team Members
Creative Director : Zi Huai Shen
Image Credits
Designer Zi Huai Shen, Photographer wu2, 2020

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