Day One ናይ ወይኒ ለጣፍ by Ximena Ureta is a highly esteemed winner of the very prestigious 2021 ናይ ብሩር ሽልማት A' Design Award in ንድፊ ማዕሸጊ Competition Category.

ብሩርማዕሸጊ· 2021

Day One ናይ ወይኒ ለጣፍ

by Ximena Ureta

Client: MontGras

ናይ ብሩር ሽልማት A' Design Award Winner in ማዕሸጊ Category

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The Design

About Day One ናይ ወይኒ ለጣፍ

ደይ ዋን (Day One) ንሓደ ናይ ቺሌ ናይ ወይኒ ኣታኽልቲ፡ ኣብኡ እቲ ወይኒ ብኢድ ዝእከበሉ፡ እተነድፈ ናይ ወይኒ ለጣፍ ንድፊ እዩ። እዚ ለጣፍ ሓደ ናይ ወይኒ ኣፍራዪ ምእካብ ወይኒ ንኽጅምር ዝውስነሉ ግዜ የመልክት፡ እዚ ውሳነ እዚ ንዓይነትን ባህርን ናይ ወይኒ ዝቐርጽ እዩ። እቲ ስእሊ ኣብ መንጎ ዕንባባታት፡ ወይንን ቆጽሊ ተኽሊ ወይንን ዝርከብ መቐነትሲ ምእካብ የርኢ። እዚ ንድፊ ካብ ዝተፈላለዩ ስንጭሮታት ዝመጹ ሓሙሽተ ዓይነታት ወይኒ የጠቓልል። እቶም ለጣፋት ኣብ ፋሶን ኩቬ ሳብለ (Fasson Cuvee Sable) ወረቐት 85 ግራም ኣብ ካሬ ሜተር፡ ብሰለስተ ፍሉያት ሕብርታት፡ ማት ወርቃዊ ፎይል፡ ስታምፒንግን ተኸላኻሊ ቫርኒሽን ብኦፍሰት እዮም ዝሕተሙ።

The Recognition

About the ናይ ብሩር ሽልማት A' Design Award

Day One ናይ ወይኒ ለጣፍ ናይ ብሩር ሽልማት A' Design Award ዝዓወተ እዩ፣ ንጽቡቓት፣ ልዑላትን ዘስደምምን ላዕለዋይ ደረጃ ዘለዎም ዲዛይናት ዝወሃብ ብዘይተለምደ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ብሩር ፍሉይ ክእለት፣ ተውህቦን ጥበብን ዲዛይነራቶም ዘርእዩ ኣዚዮም ዘብርሁን ብዙሕ ፈጠራውያንን ስራሕቲ እዮም። Day One ናይ ወይኒ ለጣፍ ዝበለጸ፣ ምሳሌ ዝኾነ፣ ብኣገዳሲ መገዲ ሞያውን ብዕምቆት ሓድሽን ስራሕ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ብሩር ሽልማት A' Design Award ብዙሕ ዝተራእየን ዝደነቐን ፈጠራ እዩ፣ ጥቕሚ ዘምጽእን ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዘስፍሕን። Day One ናይ ወይኒ ለጣፍ ብብዙሕ ዝቐንኣሉ ፍጥረት እዩ፣ ድሌታት ዘበራብር፣ ጽቡቕ ስምዒታት ዘምጽእን ሰንቢድን ምድናቕን ዘበራብርን።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Montgras is a hand-harvested vineyard. Day One is a line of sustainable wines by Wines of Chile. Viña Montgras complies with BRC and will obtain the FOR LIFE certification. All Day One grape varieties are summer wines from the best and most renowned valleys in Chile.
Sauvignon Blanc, D.O. Leyda. Chardonnay, D.O. Leyda. Pinot Noir, D.O. Casablanca. Carmenere, D.O. Colchagua. Cabernet Sauvignon, D.O. Maipo.
Dimensions & Packaging: Burgundy Label Dimension: 105x114 mm. Conicity of 2 mm per side.
Burgundy Label Size: 105x75 mm.
Tags: Wine label, packaging, design, MontGras, Ximena Ureta, Day One, Chilean wine.
Production Technology: Printed on Fasson Cuvee Sable paper (85 grs / m2), in 3 special colors, Offset, matt gold foil, stamping and protective varnish.
Design Challenge: MontGras has developed a new brand architecture and positioning and, consequently, the need has arisen to create a new portfolio that is more attractive, relevant and innovative, as well as able to communicate the new positioning sought by the company. "Boldly Attractive", this has been our challenge.
Research: Research was conducted into harvesting tools, especially the harvesting scissors used in the MontGras vineyards when the Day One harvest takes place. Extracting from reality an image that represents this handmade work.
We researched different packagings that could speak about harvest, and Selected Harvest and vegan wines around the world, to produce a unique and original design.
Inspiration: Day One, Selected Harvest, is a design that pays tribute to the moment when a winemaker decides to begin the harvest: a decision that is fundamental to the quality, finish and character of a wine. A balance between sugar, acidity, and tannins. During this process, sugar is transformed into alcohol and, hence, the concentration of sugar in the fruit is key to start the harvest. The harvest scissors have germinated among the flowers that protect the grapes and vine leaves.
Project Duration: This project started in September 2020 in Santiago, Chile, and ended in January 2021.
Operation Flow: Day One's consumers are very widely spread, both domestically and internationally, in key markets such as Korea, China, USA, Chile, Canada, Denmark, Brazil, Japan and UK.
Team Members: Art Direction and Design: Ximena Ureta. Graphic Design: Dante Curin. Production: Juan Rojas. MontGras Corporate Image: Ximena Ureta. Label Printing: Artica impresores. Screw cap: Amcor. Capsule: Torrens.
Image Credits: Image #1: Estudio Navarro, Image #2: Estudio Navarro, Image #3: Estudio Navarro, Image #4: Jorge Brantmayer, Image #5: Estudio Navarro