Organic ናይ ወይኒ መለለዪ ወረቐት by Ximena Ureta

Organic ናይ ወይኒ መለለዪ ወረቐት by Ximena Ureta is a highly esteemed winner of the very prestigious 2021 ናይ ወርቂ ሽልማት A' Design Award in ንድፊ ማዕሸጊ Competition Category.

ወርቂማዕሸጊ· 2021

Organic ናይ ወይኒ መለለዪ ወረቐት

by Ximena Ureta

Client: MontGras

ናይ ወርቂ ሽልማት A' Design Award Winner in ማዕሸጊ Category

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Colors

The Design

About Organic ናይ ወይኒ መለለዪ ወረቐት

ኦርጋኒክ ንዝተመስከረሉ ኦርጋኒክን ቪጋንን ናይ ወይኒ ብራንድ ዝተፈጥረ ናይ ወይኒ መለለዪ ወረቐት ንድፊ እዩ። እቲ መለለዪ ወረቐት ካብቲ ብዘይ ኬሚካላት ወይ ሰብ ዝሰርሖም ፍርያት ዝዓቢ ናይ ኦርጋኒክ ናይ ወይኒ ኣታኽልቲ ባዕሉ ዝቕጽል ስነ-ህይወታዊ ስርዓት ተመስጦ ዝረኸበ እዩ። እቲ ተፈጥሮኣዊ ሚዛን ንኣታኽልቲ ወይኒ ካብ ባልዕን ሕማማትን ይከላኸል፡ ንጥዕና እቲ ዘቢብ ድማ ይድግፍ። እቲ መለለዪ ወረቐት ኣብ ዝተመስከረሉ ዳግማይ ዝተጠቕመ ወረቐት ብኣርባዕተ ፍሉያት ሕብርታት፡ ዲጂታላዊ ኦፍሰት ምስ ናይ ሲልክስክሪን መወዳእታታትን መከላኸሊ ቫርኒሽን ተጠቒሙ ዝተሓትመ እዩ። ዝተሓትሙ ጐሊሖም ዝርኣዩ ቅርጽታት ኣብ ክንዲ ሜታላዊ ማሕተም ይትክኡ፡ ስለዚ ሜታላውያን ፎይላት ተኣልዮም ኣለዉ።

The Recognition

About the ናይ ወርቂ ሽልማት A' Design Award

Organic ናይ ወይኒ መለለዪ ወረቐት ናይ ወርቂ ሽልማት A' Design Award ዝዓወተ እዩ፣ ንቀዳምነት ደረጃ ዘለዎም፣ ዘገርሙን ዝተፈልዩን ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ወርቂ ጥበብን ፍልጠትን ክእለትን ዲዛይነራቶም ዘንጸባርቑ ኣዚዮም ሓደሽቲ፣ ርእይቶ ዘለዎምን ዘንጸባርቑን ፍጥረታት እዮም። Organic ናይ ወይኒ መለለዪ ወረቐት ዘይተራእየ ዋጋ ዘምጽእ ኣዚዩ ዝተሞገሰ፣ ዝንባሌ ዘቐምጥን ሓውሲ ዝመስልን ፈጠራ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ወርቂ ሽልማት A' Design Award ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ብብዙሕ ጥቕሚ ዘስፍሕ ዘደንቕ ዝኽበር ፕሮጀክት እዩ። Organic ናይ ወይኒ መለለዪ ወረቐት ሓያል ድሌት ዘሕድር፣ ተሃዋሕዋሕ ዘበራብር፣ ፈጠራ ዘተባብዕን ንዓና ዘማርኽን እዩ።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: MontGras Organic declares the principles of the Gras Family, a socially responsible family. All MontGras wines will be totally summer wines from 2020. This line reflects handcraft and its dedication in the production processes, fundamental pillars of this brand.
The Sauvignon Blanc and Pinot Noir correspond to D.O. Mulchen, Bío-Bío Valley, one of the southernmost wine-producing regions in Chile.
Dimensions & Packaging: Burgundy Label Dimension: 105x114 mm. Taper of 2 mm per side.
Burgundy Label Size: 105x90 mm.
Tags: Wine label, packaging, design, MontGras, Ximena Ureta, Organic, Chilean wine.
Production Technology: Printed on State 100 paper (89 grs / m2), in 4 special colors, in Digital Offset with silkscreen finishes and protective varnish.
Design Challenge: MontGras has developed a new brand architecture and positioning and, consequently, the need has arisen to create a new portfolio that is more attractive, relevant and innovative, as well as able to communicate the new positioning sought by the company, which was called as "Boldly Attractive", this has been our challenge, to live up to the requirements.
Research: We investigated how to create a product whose materials and manufacturing would be environmentally friendly. With a lightweight bottle and label printed on 100% recycled paper, with FSC certification, avoiding the use of metallised foils. A simulation of printed reliefs was made to avoid metallic stamping.
Inspiration: Organic, Naturally Crafted, is inspired by the self-sustaining ecosystem created in organic vineyards, without the use of chemicals and synthetics. This ecosystem, generated in the vineyard, is fundamental to achieve a natural balance that protects the vineyards from pests and diseases. That is why we highlight the natural ecosystem that lives within organic vineyards, as they are responsible for the health and fertilization of the grapes. This is a certified organic and vegan wine brand.
Project Duration: This project started in June 2020 in Santiago, Chile and ended in January 2021.
Operation Flow: MontGras Organic consumer is very widely spread, both domestically and internationally, in key markets such as Korea, China, USA, Chile, Canada, Denmark, Brazil, Japan and UK.
Team Members: Art Direction and Design: Ximena Ureta. Graphic Design: Dante Curin. Production: Juan Rojas. MontGras Corporate Image: Ximena Ureta. Illustrations: Benjamin Diéguez. Label Printing: Artica Impresores. Screw cap: Amcor. Capsule: Torrens.
Image Credits: Image #1: Estudio Navarro, Image #2: Estudio Navarro, Image #3: Estudio Navarro, Image #4: Estudio Navarro, Image #5: Jorge Brantmayer