Solemici Packaging ቀንዲ ተግባር፡ ናይ ስጋ ውጽኢት መዐሸጊ by Dmitry Kultygin

Solemici Packaging ቀንዲ ተግባር፡ ናይ ስጋ ውጽኢት መዐሸጊ by Dmitry Kultygin is a highly esteemed winner of the very prestigious 2021 ናይ ብሩር ሽልማት A' Design Award in ንድፊ ማዕሸጊ Competition Category.

ብሩርማዕሸጊ· 2021

Solemici Packaging ቀንዲ ተግባር፡ ናይ ስጋ ውጽኢት መዐሸጊ

by Dmitry Kultygin

Client: Dmitry Kultygin

ናይ ብሩር ሽልማት A' Design Award Winner in ማዕሸጊ Category

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The Design

About Solemici Packaging ቀንዲ ተግባር፡ ናይ ስጋ ውጽኢት መዐሸጊ

ሶለሚቺ ንኢጣልያዊ ናይ ስጋ ጥዑማት ከም ሳላሚን ፕሮሺዩቶን ዝኸውን ዲዛይን መዐሸጊ እዩ። እዚ ዲዛይን ንጣዕሚ እቲ ውጽኢት ምስ ወርቃዊ ስራሓት ናይ ሬነሳንስ ስነ-ጥበብ የነጻጽር። እቲ ቀንዲ መዐሸጊ ብእምነ በረድ ዝመስል ቅርጺ ዝተሓትመ ናይ ፕላስቲክ ትሪ እዩ። እቲ ናይ ወረቐት ራእሲ (ሄደር) ብኦፍሰት ሕትመትን ብወርቃዊ ፎይል ስታምፒንግን ዝተሰርሐ ኮይኑ፡ ንላዕለዋይ ባህሪ እቲ ውጽኢት ይድግፍ። እቲ ትሪ 225 ሚሜ ንውሓትን 123 ሚሜ ስፍሓትን ኣለዎ። ደሚቕ ሕብርታትን ተጻራሪ ዝርዝራትን ነቲ ውጽኢት ኣብ መዐደጊ ሸላፍ ንክረአ ይሕግዝዎ። እዚ ዲዛይን ንባህላዊ ኣገባባት ምፍራይ ዘለዎ ኣኽብሮት እውን የንጸባርቕ።

The Recognition

About the ናይ ብሩር ሽልማት A' Design Award

Solemici Packaging ቀንዲ ተግባር፡ ናይ ስጋ ውጽኢት መዐሸጊ ናይ ብሩር ሽልማት A' Design Award ዝዓወተ እዩ፣ ንጽቡቓት፣ ልዑላትን ዘስደምምን ላዕለዋይ ደረጃ ዘለዎም ዲዛይናት ዝወሃብ ብዘይተለምደ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ብሩር ፍሉይ ክእለት፣ ተውህቦን ጥበብን ዲዛይነራቶም ዘርእዩ ኣዚዮም ዘብርሁን ብዙሕ ፈጠራውያንን ስራሕቲ እዮም። Solemici Packaging ቀንዲ ተግባር፡ ናይ ስጋ ውጽኢት መዐሸጊ ዝበለጸ፣ ምሳሌ ዝኾነ፣ ብኣገዳሲ መገዲ ሞያውን ብዕምቆት ሓድሽን ስራሕ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ብሩር ሽልማት A' Design Award ብዙሕ ዝተራእየን ዝደነቐን ፈጠራ እዩ፣ ጥቕሚ ዘምጽእን ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዘስፍሕን። Solemici Packaging ቀንዲ ተግባር፡ ናይ ስጋ ውጽኢት መዐሸጊ ብብዙሕ ዝቐንኣሉ ፍጥረት እዩ፣ ድሌታት ዘበራብር፣ ጽቡቕ ስምዒታት ዘምጽእን ሰንቢድን ምድናቕን ዘበራብርን።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The unique design emphasizes the attentive attitude of the manufacturer to the product and respect for the traditions of production. Bright packaging and contrasting details distinguish the product on the shelf among competitors. The use of gold foil stamping enhances the premium character of the product. All this makes the product more attractive to consumers and helps them make a purchase decision faster.
Dimensions & Packaging: Plastic tray size: height - 225 mm, width - 123 mm. Paper header size: height - 110 mm, width - 128 mm.
Tags: Salame, Meat Delicacies, Renaissance, Italy, Packaging, Branding
Production Technology: The main packaging is a plastic tray with marble texture printing. The paper header is printed using offset printing and gold foil stamping.
Design Challenge: The packaging was supposed to convey the quality and reliability of the brand, inspire consumers to buy. First of all, it was necessary to find effective design elements that would speak about the taste and quality of the product, emphasize the attentive attitude of the manufacturer to the traditions of production. And the packaging had to be harmonious, clear and not overloaded with information. The second task was to create an emotional image that would attract the target audience and distinguish the packaging from the competitors.
Research: The main task in the development of the design was to find a metaphor that is understandable to the consumer. The comparison of meat delicacies with masterpieces of Renaissance art allowed us to show the superiority of the product over its competitors and to emphasize the rich traditions of Italy in the production of salami, prosciutto and other delicacies.
Inspiration: Italy has made a huge contribution to world culture. During the Renaissance, the greatest masterpieces were created by such masters as Michelangelo, Bernini and many others. The Italians turn everything into art. Even meat delicacies are a masterpiece to be delighted — delighted for their taste.
Project Duration: The project started in December 2020 in Moscow
Operation Flow: Interaction with the end customer takes place on the store shelf. An interesting metaphor of comparing the taste of meat delicacies with masterpieces of art allows the consumer to make the right choice.
Team Members: Designer: Dmitry Kultygin
3D visualization: Pavel Gubin