ዲዛይን Rikchari ናውቲ ማዕጾ ቡን ብ Planetario ኣብ ናይ ውድድር ምድብ ንድፊ ማዕሸጊ ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2021 ናይ ሓጺን ሽልማት A' Design Award እዩ።

ሓጺንማዕሸጊ· 2021

Rikchari ናውቲ ማዕጾ ቡን

ብ Planetario

ዓሚል: Rikchari Packaging by Planetario

ኣብ ምድብ ማዕሸጊ ተሸላማይ ናይ ሓጺን ሽልማት A' Design Award

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ሳይት ብጻሕ ኣብ A' Design Award ርአዮ ጋዜጣዊ መግለጺ ባጅ ሽልማት

ሕብርታት

እቲ ዲዛይን

ብዛዕባ Rikchari ናውቲ ማዕጾ ቡን

ሪክቻሪ ንፔሩ ብራንድ ቡን ዝኸውን ናውቲ ማዕጾ ንድፊ እዩ፣ ኣብ ልዕሊ ዘላቕነትን ማሕበራዊ ተሓታትነትን ዘተኩር። ስም ሪክቻሪ ብቋንቋ ክዌቻ "ተንስእ" ወይ "ተባራበር" ማለት እዩ፣ ከምኡ'ውን ፊደል C ናይ ቡን ፍረን ናይ ዓይንን ምስሊ ዝመስል ቅርጺ ይፈጥር። እቲ ናውቲ ማዕጾ ናይቲ ሎጎ ንድፊ ስዒብ ዝተሰርሐ ኮይኑ፣ ብቶካፑ ዝፍለጥ፣ ካብ ጂኦመትሪካል ቅርጺታት ናይ ኢንካ መንግስቲ ፔሩ ዝተመስጠረ ናይ ፊደላት ኣቀማምጣ ይጥቀም። እቲ ቡን ኣብ ቺሪኖስ፣ ኣብ ሰሜናዊ ፔሩ፣ ብቁመት 1700 ሜትሮ ልዕሊ ደረጅ ባሕሪ ዝዓቢ እዩ። እቲ ንድፊ ንቡን ከም ኦርጋኒክ ፍርያት ምስ ማሕበራዊ ዕላማ ኣቐራርቢ ይገብሮ።

እቲ ኣፍልጦ

ብዛዕባ ናይ ሓጺን ሽልማት A' Design Award

Rikchari ናውቲ ማዕጾ ቡን ናይ ሓጺን ሽልማት A' Design Award ዝዓወተ እዩ፣ ካብ ጽቡቕ ዝተዳለዉ ፍጥረታት ዝጽበዩ ሞያውን ኢንዱስትሪኣውን ጠለባት ንዝመላኡ ጽቡቓት ዲዛይናት ዝወሃብ ክቡር ኣፍልጦ። ዘዓወቱ ሓጺን ዓቢ ክእለት፣ ልዑል ፍሉይነት፣ ክኢላዊ ርድኢትን ፈጠራዊ ዓቕምን ፈጣርዮም የርእዩ። Rikchari ናውቲ ማዕጾ ቡን ብብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን፣ ተግባራውን ሓድሽን ፍጥረት ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ሓጺን ሽልማት A' Design Award ንዝበለጹ ልምድታት ኢንዱስትሪ የጣምር፣ ምስ ፍልጠትን ተውህቦን ዝተኣሳሰሩ ብቑዓት ቴክኒካውያን ባህርያት ድማ ኣለዎ። Rikchari ናውቲ ማዕጾ ቡን ብጥንቃቐኡ ይኽበር፣ ንዓለም ዝሓሸ ቦታ ክትኸውን ዝሕግዙ ምምሕያሻት መዓርግ ህይወት ንምቕራብ ድማ ዝተዳለወ እዩ።

ድሕሪ እቲ ዲዛይን

ናይ ፕረስ ኪት

ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።

ፍሉያት ባህርያት: Rikchari is a socially responsible coffee brand that stands for sustainability, with a strong smell, precise acidity and a delicious flavor. It was created in Chirinos, in the province of San Ignacio, in the north of Peru, growing at 1700 meters above sea level, the perfect height for Arabica coffee. The new branding and packaging reflect their values: conscience, quality, humanity and commitment. They wanted to maintained the quality and essence of the coffee when it reaches the final consumer.
ዓቐንን ማዕሸግን: Dimension: 160 mm x 240 mm / Weight: 250 grams
መለለዪታት: design, coffee, coffee design, packaging, coffee packaging, peruvian designs, latin america, peru, peruvian coffee
ናይ ምፍራይ ቴክኖሎጂ: This design was done digitally with Adobe programs. Physical proofing was also done to check details.
ናይ ዲዛይን ብድሆ: As a new product, the previous packaging did not fully represent its purpose as a brand, which caused it to communicate a generic aspect that failed to stand out from its competition in the sector.

Rikchari is a brand with purpose, created by two women who care about making the highest quality coffee for their customers, seeking to give value to coffee from Peru and Cajamarca around the country, as well as leaving Peru up high. It is intended that the brand competes as an organic product full of passion, dedication and with a social purpose, so it was necessary to present this in the packaging design.
ምርምር: The project seeks to tell the world that Peru has one of the best areas for growing coffee. Rikchari grows on a farm in Cajamarca, which began producing coffee more than 50 years ago, following in the footsteps of an export coffee tradition.

The brand seeks to provide a product that can raise the established standards, to provide work and generate income for several families in the community and to solve different social projects in the town. All this process is strongly related to the brand's values: conscience, humanity, commitment and quality.
ምንጪ ሓሳብ: The brand name, Rikchari, means WAKE UP in Quechua, so we worked with the letter C to represent a silhouette that resembles a coffee bean and an eye. The packaging followed the idea of the logo design, which has a typographic construction that resembles the geometric shapes made in the Inca empire of Peru, known as Tocapu. This design reflects a quality product, made with passion and at the same time a product that reflects its human, social and organic side.
ናይ ፕሮጀክት ግዜ: The project began at the end of 2019 in Lima, Peru and was completed in June 2020. The printing of the product began in September 2020.
ኣባላት ጋንታ: Creative Director: Pedro Alayza Maccera
Account Director: Eddy Alarcón Herrera
Account Coordinator: Sandra Benavente Velando
Art Director: Kevin Huarac Romero
Graphic Designer: Renato Romero Saenz